College of Arts & Sciences Media & Journalism

Chuck Lubbers

Chuck Lubbers
Professor
Media & Journalism, College of Arts & Sciences
UNM Al Neuharth Media Center 205C
Phone: 605-677-6400
Bio:
I am a professor of public relations and advertising and have held leadership positions in the two largest groups of PR educators. I taught at Kansas State for 14 years and here since 2005.
Teaching Interests:
Public relations, Advertising, Integrated Marketing Communication, Research Methods, and Mass Communication Business Communication
Research Interests:
Pedagogy issues in Public Relations and Advertising education PR/Ad/Marketing activities as they relate to the entertainment industries: travel & tourism, sports and movies, in particular.
Education:
  • Ph D, Communication studies - Organiz. & Mass Comm, University of Nebraska, 1992
  • MA, Speech Communication, South Dakota State University, 1984
  • BS, Political Science, South Dakota State University, 1982
Publications:
  • Lubbers, C., Joyce, T., (2014), Promoting campus activities: Encouraging student participation, Quarterly Review of Business Disciplines, vol. 1, iss. 1, pp. 1-14.
  • Miller, K., Lubbers, C., (2014), I’ve graduated…now what? An outlook of employment opportunities in the mass communication industry. , College Media Review.
  • Lubbers, C., Joyce, T., (2014), Motivate to participate: promoting campus activities to increase student participation. , The Proceedings of the 2014 International Academy of Business Disciplines 26th Annual Conference, iss. 2014, p. 4.
  • Jackson, C., Lubbers, C., (2014), Can advertisers reach millennials on radio? – Millennial radio preferences, The Proceedings of the 2014 International Academy of Business Disciplines 26th Annual Conference, iss. 2014, p. 2.
  • Lubbers, C., (2013), Committee on Public Information, Sage Publications Ltd., vol. 1, iss. 2nd Ed, pp. 148-150.
  • Lubbers, C., (2013), Four Minute Men, Sage Publications Ltd., vol. 1, iss. 2nd, pp. 357-358.
  • Lubbers, C., Fall, L. T., Christen, S. A., (2013), Identification of terms for branding the United States. , Business Research Yearbook, vol. XX, iss. 1, pp. 23-30.
  • Lubbers, C., Joyce, T., (2013), The Role of Information Source, Scheduling and Interest in Game Day Activities on Attendance of Collegiate Sporting Events. , Business Research Yearbook, vol. XX, iss. 2, pp. 515-522.
  • Lubbers, C., Bourland-Davis, P. G., DeSanto, B., (2012), An Exploration of Public Relations Internship Site Supervisors’ Practices, Business Research Yearbook, vol. 19, iss. 2, pp. 511-8.
  • Fall, L., Lubbers, C., (2011), Illustration by examination: Using segmentation analysis as a public relations research tool to differentiate America’s travelling public. , PRism, vol. 8, iss. 2.
  • Lubbers, C., (2011), An assessment of predictors of student peer evaluations of team work in the capstone campaigns course, Public Relations Review, vol. 37, iss. 5, pp. 492-498.
  • Fall, L., Lubbers, C., (2011), Travelers’ Perceptions of Tennessee: It’s a Rocky Top State (of Mind), Business Research Yearbook, pp. 22-28.
  • Fall, L., Lubbers, C., (2010), Assessing an expanding niche market: Determining how IMC information sources predict participation in agritourism activities among vacation travels. , International Journal of Integrated Marketing Communications, vol. 2, iss. 1, pp. 17-28.
  • Fall, L., Lubbers, C., (2010), Travelers’ selection of attractions and activities as compared to preferred IMC communication factors, International Academy of Business Disciplines and European Academy of Management and Business Economics, vol. 17, iss. 1, pp. 42-48.
Awards and Honors:
  • Best Paper Award, International Academy of Business Disciplines, 2014
  • 2012 PRIDE Award, National Communication Association - Public Relations Division, 2012
  • Outstanding Service Award, Journalism & Communication Monographs, 2011
  • Leadership Award, AEJMC-Public Relations Division, 2006
  • Presidential Citation, Assoc for Educators in Journalism and Mass Comm., 2006
  • Best Ethics Paper, International Academy of Business Disciplines, 2004
  • Top Paper Award, Public Relations Division, AEJMC, 2003
  • Service Award, National Communication Association, 2002
  • Palmer Award for Teaching Excellence, Miller School of Journalism and Mass Communication, KSU, 2001
  • Top Paper Award, Public Relations Division - AEJMC, 1999
  • Top Paper Award, Teaching Standards Committee - AEJMC, 1999
  • Top Paper Award, Public Relations Division - AEJMC, 1996
Presentations:
  • Lubbers, C. (2014, August). I’ll Show You Mine If You Show Me Yours: Internship Advisors Share Internship Program Assessment, Protocol, and Issues . Presented at the AEJMC-Annual meeting , Montreal, QC.
  • Lubbers, C., Fall, L. (2014, August). Understanding the Millennial Generation. Presented at the AEJMC-Annual meeting , Montreal, QC.
  • Lubbers, C., Joyce, T. (2014, April). Motivate to Participate: Promoting Campus Activities to Increase Student Participation. Presented at the IABD-Annual Conference, San Diego.
  • Jackson, C., Lubbers, C. (2014, April). Can Advertisers Reach Millennials on Radio? - Millennial Radio Preferences. . Presented at the IABD-Annual Conference, San Diego.
  • Lubbers, C., Bourland-Davis, P. (2014, April). Assessing the Research Baseline Provided in Campaigns Texts. Presented at the SSCA-Annual Conference, New Orleans.
  • Lubbers, C. (2013, August). A Segmentation Analysis to Determine IMC Information Source Usefulness for Travelers in Different Age Cohorts. Presented at the AEJMC-Annual meeting , Washington D.C..
  • Lubbers, C. (2013, July). Wanted: Public relations educators. Presented at the PRSA-2013 Midwest District Conference, Omaha NE.
  • Fall, L. T., Lubbers, C. (2013, April). Branding America: Encouraging millennium generation travelers to visit the United States. . Presented at the Annual Global Research Conference, Charlotte NC.
  • Lubbers, C., Fall, L. T., Christen, S. A. (2013, April). Identification of Terms for Branding the United States. Presented at the IABD- Annual Conference, Atlanta.
  • Joyce, T., Lubbers, C. (2013, April). The Role of Information Source, Scheduling and Interest in Game Day Activities on Attendance of Collegiate Sporting Events. Presented at the International Academy of Business Disciplines, Atlanta.
  • Bourland-Davis, P. G., Lubbers, C., De Santo, B. (2013, April). Internships and Site Supervisor Reflections on Mentoring. Presented at the SSCA-Annual Conference, Louisville, KY.
  • Lubbers, C., Fall, L. T. (2012, August). Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools. Presented at the AEJMC Annual Conference, Chicaco.
  • Lubbers, C., Bourland-Davis, P. G., DeSanto, B. (2012, April). An Exploration of Public Relations Internship Site Supervisors' Practices. Presented at the IABD-Annual Meeting, Long Beach, CA.
  • Lubbers, C. (2012, April). Faculty Consultants: Conflict of Interest, Intellectual Property and other Policies. Presented at the IABD-Annual Meeting, Long Beach, CA.
  • Lubbers, C. (2011, August). Anticipating Professional Needs with Internship Feedback on Assessment. Presented at the AEJMC Annual Conference, Boston.
  • Fall, L. T., Lubbers, C. (2011, April). Travelers’ Perceptions of the State of Tennessee. Presented at the IABD Annual Conference, New Orleans.
  • Lubbers, C. (2010, August).
  • Fall, L. T., Lubbers, C. (2010, April). Travelers’ Selection of Attractions and Activities . Presented at the Annual Conference, Las Vegas, NV.