College of Arts & Sciences Media & Journalism

Joseph L. Floyd Memorial Scholarship

Award Description  

This endowed fund was established in 1992 by the family and friends of Joe. L. Floyd, as a memorial to Mr. Floyd.

Joe L. Floyd was Founder and President of the KELO-LAND Radio & Television Stations, since the 1952 purchase of KELO-AM, in Sioux Falls. Mr. Floyd began his career in motion picture theaters at the Minnesota Theater in Minneapolis, in 1928, and moved to Sioux Falls as Manager of the Granada Theater in 1933.

Together with his lifelong partners and friends, Eddie Ruben and Larry Bentson, they constructed and "signed on" KELO-TV, the first television station in South Dakota, on May 24, 1953.

Joe L. Floyd, together with his partners, went on to establish Midcontinent Media, Inc., a company for which Mr. Floyd served as its first President, and later Chairman of the Board.  Midcontinent Media, Inc., operates motion picture theaters, radio and television stations, cable television systems, video retail stores, together with long distance answering and paging, in South Dakota and other Midwestern states.


Recipients of this award must meet the following criteria:

  • Must be a Media & Journalism major who has completed his or her second year.
  • Must have expressed an interest in a career in the field of broadcasting.