College of Arts & Sciences Contemporary Media and Journalism

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Chuck Lubbers

Chuck Lubbers Chuck Lubbers, Ph.D.
Professor and Chair
Office: Neuharth Media Center 205G 
Phone: 605-677-6400
E-mail: chuck.lubbers@usd.edu

Chuck had many years of experience in education before joining USD's faculty. He has taught at five other institutions of higher education; including the last 14 years at Kansas State University. Chuck has also worked for a number of not-for-profit and government agencies in South Dakota, Nebraska and Kansas.

Courses Taught

  • Principles of Public Relations
  • Public Relations Writing
  • Integrated Marketing Campaigns
  • Mass Communications Research
  • Public Relations Case Studies

Education

  • Ph.D. Nebraska, 1992
  • M.A. South Dakota State, 1984
  • B.S. South Dakota State, 1982 

Research Interests

  • mass communication education
  • health communication
  • travel and tourism
  • motion picture industry

Recent Publications        

  • Benson, K. J., Lubbers, C. A. & Gwinner, K. P. (2007). "Attitude toward sports commercialization and sponsorship fit as predictors of attitude toward sponsoring companies." In M. Adams and A. Alkhafaji (Eds.), Business Research Yearbook, (75-81). Beltsville, Maryland: International Graphics.           
  • Kim, Y. & Lubbers, C. A. (2006). "Congruency in strategic corporate social responsibility: Consumer attitude toward the company and purchase intention." In M. Adams and A. Alkhafaji (Eds.), Business Research Yearbook, (94-99). Saline, Michigan: McNaughton & Gunn Inc.           
  • Lubbers, C. A. (2005). "Media relations in the travel industry: A coorientation analysis." Journal of Travel, Tourism and Hospitality.
  • Vanover, C. & Lubbers, C. A. (2005). "Community involvement and soldiers' use of U.S. Army public affairs media." In M. Adams and A. Alkhafaji (Eds.), Business Research Yearbook, (768-72). Saline, Michigan: McNaughton & Gunn Inc.            
  • Lubbers, C. A. (2005). "Committee on public information." In The encyclopedia of public relations (pp. 154-7).  Thousand Oaks, CA: SAGE Publications.           
  • Lubbers, C. A. (2005). "Four-minute men." In The encyclopedia of public relations (pp. 337-8). Thousand Oaks, CA: SAGE Publications.           
  • Lubbers, C. A. & Adams, W. J.  (2004). "Merchandising in the major motion picture industry: Creating brand synergy and revenue streams." Journal of Promotion Management, 10, 55-64.           
  • Fall, L. T. & Lubbers, C. A. (2004). "The challenge of public relations financial accountability: The case of the USA." In N. Morgan, A. Pritchard & R. Pride (Eds.) Destination Branding: Creating the Unique Destination Proposition, (141-55). Amsterdam: Elsevier.           
  • Boone, K. M., Penner, K., Johnson, B., Young, A. & Lubbers, C. (2004). "Targeting Hispanic immigrants with food safety communications." Journal of Applied Communications, 88, 3, 21-31.