Undergraduate
We Offer:
- Bachelor of Arts, Contemporary Media & Journalism
- Bachelor of Science, Contemporary Media & Journalism
- Minor
Specialization Areas:
Advertising
Advertising is a very popular course of study. Students learn to plan campaigns and create graphic materials. USD sponsors a chapter of the American Advertising Federation, and ad students compete in a national competition each year.
Electronic Media
The Department of Contemporary Media and Journalism has a rigorous program of study for individuals wishing to pursue careers in radio, television, cable, or any of the new electronic media industries that employ audio and video skills. We have a radio station, cable TV station, state-of-the-art Avid digital editing system, TV studio, and much more.
Journalism
The journalism sequence prepares students to become broadcast or print journalists. Students learn to research, write, and layout print materials, and to create broadcast news stories. The department requires students to learn both print and broadcast journalism skills. Later the student can concentrate in one or the other if they wish. USD has excellent facilities for studying journalism. It is the home of the Allen H. Neuharth Center for Excellence in Journalism and the weekly newspaper, the Volante, U. News and U. Radio. The department has an excellent audio and video production facility for the study of broadcast journalism.
Public Relations
Public Relations graduates work in many different industries. There are PR agencies, but alumni also work in hospitals, for universities, in government, and in a variety of different types of businesses. They prepare press releases and other publications, and help to manage an institution's public image. USD has a chapter of the Public Relations Student Society of America, and PR students travel extensively to network with practicing public relations professionals.
