Undergraduate
We Offer:
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Specialization Areas:
Advertising
Advertising is a very popular course of study. Students learn to plan campaigns and create graphic materials. USD sponsors a chapter of the American Advertising Federation, and ad students compete in a national competition each year.
Advertising specialization requirements
Electronic Media
The Department of Contemporary Media & Journalism has a rigorous program of study for individuals wishing to pursue careers in radio, television, cable, or any of the new electronic media industries that employ digital, audio and video skills. We have a radio station, cable TV station, state-of-the-art Final Cut Pro and Avid digital editing system, TV studio, and much more.
Electronic Media specialization requirements
Journalism
The journalism sequence prepares students to become multi-platform broadcast or journalists. Students learn to research, write, and layout print materials, and to create broadcast news stories. The department requires students to learn print, broadcast and online journalism skills. USD has excellent facilities for studying journalism. It is the home of the Al Neuharth Center for Excellence in Journalism and the weekly newspaper, The Volante, Coyote News and KYOT-TV, Coyote Radio (KAOR-FM). The department has an excellent audio and video production facility for the study of broadcast journalism.
Journalism specialization requirements
Public Relations
Public Relations graduates work in many different industries. Alumni work in PR agencies, hospitals, for universities, in government, and in a variety of different types of businesses. They prepare multimedia presentations, press releases and other publications, plan events, and help to manage an institution's public image. USD has a chapter of the Public Relations Student Society of America, and PR students travel extensively to network with practicing public relations professionals.
Public Relations specialization requirements
Scholarships
We offer a variety of Scholarships, generally reserved for majors accepted into the department. Scholarships are available for journalism, electronic media, advertising and public relations. Scholarship qualifications vary depending on the field of study, and applications and criteria are available by emailing us at cmj@usd.edu.
