Beacom School of Business

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Rand Wergin

Rand Wergin
Assistant Professor
Management, Marketing and Business Law, School of Business
UB Beacom Hall 110
Phone: 605-677-3155
Teaching Interests:
Principles of Marketing, Consumer Behavior, Professional Selling, Promtional Strategies, Sports Marketing, Marketing Strategy, Marketing Research
Research Interests:
My research interests lie broadly in the areas of consumer behavior and public policy. Specifically I am interested in the issues of sustainability, materialism, environmental concern, voluntary simplicity, and consumer thrift.
Education:
  • Ph D, Marketing, Oklahoma State University, 2009
  • Teaching Certification, Secondary Education, Occupational and Educational Administration, Oklahoma State University, 1998
  • MBA, University of Denver, 1991
  • BA, Marketing and Economics, Oklahoma State University, 1988
Research:
  • USD Mobile Computing Initiative Grant, Center for Teaching and Learning, (2009 - 2011)
Publications:
  • Muller, R., Wergin, R., (2014), A Test of Learning Concepts: Teaching Business Integration to the Freshman Business Student Learner via Podcasting, Journal of Learning in Higher Education, vol. Spring-2014 .
  • Dykstra, D., Tracy, D., Wergin, R., (2013), An Empirical Look at Business Students’ Attitudes towards Laptop Computers in the Classroom, Journal of Learning in Higher Education.
  • Wergin, R., Muller, R., (2012), A Case Study in Marketing Communications: Traditions vs E-media Advertising, International Journal of the Academic Business World.
  • Wergin, R., Tracy, D., Dykstra, D., (2011), An Investigation into Student Personality and Their Attitudes Toward Laptop Use in the Business School Classroom, Journal of Learning in Higher Education, vol. 7, iss. 2, pp. 7-15.
  • Dykstra, D., Tracy, D., Wergin, R., (2010), A Profile of Students and Their Attitudes Toward Laptop Use in the Business School Classroom, International Conference on Learning and Administration in Higher Education.
  • Wergin, R., Tracy, D., Dykstra, D., (2010), An Investigation into Student Personality and Their Attitudes Toward Laptop Use in the Business School Classroom, International Conference on Learning and Administration in Higher Education.
Awards and Honors:
  • Nominee - Faculty Advisor of the Year, Pi Sigma Epsilon , 2014
  • Nominee - Faculty Advisor of the Year, Pi Sigma Epsilon , 2013
  • Nominee, Belbas-Larson Award for Excellence in Teaching, University of South Dakota, 2013
  • Beacom School of Business Research Award, University of South Dakota, Beacom School of Business, 2013
  • Nominee, Belbas-Larson Award for Excellence in Teaching, University of South Dakota, 2012
  • Beacom School of Business Research Award, University of South Dakota, Beacom School of Business, 2012
  • Beacom School of Business Teaching Award, University of South Dakota Beacom School of Business, 2011
  • Beacom School of Business Research Award, University of South Dakota, Beacom School of Business, 2011
  • Presentation Excellence Award, International Conference on Learning and Administration in Higher Education 2011, 2011
  • Presentation Excellence Award, International Conference on Learning and Administration in Higher education, 2010
  • Professor of the Month, Business Student Council, Oklahoma State University, 2008
  • Outstanding Graduate Teaching Award , Spears School of Business, Oklahoma State University, 2007
  • B. Curtis Hamm Endowed Scholarship, Spears School of Business, Oklahoma State University, 2005
  • Outstanding Instruction, Spears School of Business, Oklahoma State University, 2005
  • Award for Excellence in Advisement, Oklahoma State University, Spears School of Business, 2004
  • Outstanding Instruction, Spears School of Business, Oklahoma State University, 2004
  • Professor of the Month, Business Student Council, Oklahoma State University, 2003
Presentations:
  • Wergin, R., Tracy, D., Gillispie, M. (2013, September). An Update of Retail Trade Patterns in South Dakota. Presented at the Conference on International Business and Contemporary Issues in Business, Rapid City, South Dakota USA.
  • Wergin, R., Jimenez, F., Gamoh, B. (2013, May). Consumer Evaluations of Video Ads Portraying Human-Like Avatars. Presented at the Academy of Marketing Science Annual Conference, Monterey, CA.
  • Muller, R., Wergin, R., Boyd, C. (2012, May). Testing Learning Concepts: Does Podcasting Influence the Freshman Business Student Learner. Presented at the Academic Business World International Conference, Nashville, TN.
  • Alberts, E. K., Wergin, R., Muller, R., OMalley, M. (2011, May). A Case Study in Marketing Communications: Traditional vs. E-Media Advertising. Presented at the Academic Business World International Conference, Nashville, TN.
  • Tracy, D., Wergin, R. (2011, May). Business Course Design: Do Business Students Have a Personality?. Presented at the Academic Business World International Conference, Nashville, TN.
  • Dykstra, D., Wergin, R., Tracy, D. (2010, June). Laptop Use in the Business School Classroom. Presented at the Academic Business World International Conference, Nashville, TN.
  • Wergin, R., Dykstra, D., Tracy, D. (2010, June). An Investigation into Student Personality and Their Attitudes Toward Laptop Use in the Business School Classroom. Presented at the International Conference on Learning and Administration in Higher Education, Nashville, TN.
  • Wergin, R. (2009, April). The Frugal and the Environmentally Concerned: Who Are They, What Do they Do, What Do they Want, and How Do You Influence Them? . Presented at the Robert Mittelstaedt Doctoral Symposium, Lincoln, NE.
  • Wergin, R. (2008, May). Reaching Your Customers. Presented at the Forestry on the Grow 2008, Wagoner Oklahoma.
  • Wergin, R. (2008, April). “Who Are You Calling Old? Negotiating Meaning in the Elderly Consumption Ensemble”. Presented at the Robert Mittelstaedt Doctoral Symposium, Lincoln, NE.
  • Wergin, R. (2007, April). Marketing Wood Products. Presented at the Forestry on the Grow 2007, Wagoner Oklahoma.