Beacom School of Business SE Entrepreneurial Resource Program

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Solid Rock Clothing

Dustin Pratt, a graduate student at The University of South Dakota, founded Solid Rock Clothing after a trip to Australia where he discovered a variety of wool products and decided to incorporate them with other eco-friendly materials to create a new blend of highly functional and comfortable fabric. Solid Rock will use the fabric to create a line of T-shirts featuring designs from talented local artists.  Pratt's company has received multiple honors in recent months, including placing first in the South Dakota Governor's Student Giant Vision competition, receiving top honors at the Sales & Marketing Executives Scholarship Competition, and being named to the N2TEC Technology Accelerator Program.


SERP - Solid Rock Grant

(Above) Dustin Pratt receives a check from Steve Howe, executive director of the Vermillion Chamber & Development Company (VCDC). Also pictured is USD Entrepreneurship Professor Lisa Bryan (far left) and VCDC members.