Beacom School of Business

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William Jones

William Jones
Assistant Professor
Management, Marketing and Business Law, School of Business
UB Beacom Hall 234
Phone: 605-677-5544
Bio:
A native of Scranton, Pennsylvania, Dr. Jones teaches and conducts research at the intersection of marketing and biological psychology.
Teaching Interests:
Consumer Behavior, Marketing Research, Sales Management
Research Interests:
Neuroimaging applications in Marketing, eCommerce and Digital Marketing, Research Methods in Marketing
Education:
  • Ph D, Marketing, University of Kentucky, 2009
  • MBA, Business Administration, Georgia Southern University, 2003
  • BS, Psychology, University of Scranton, 2000
Grants:
  • fMRI of Consumers' Sensory Individual Differences, Beacom School of Business, (2014)
  • Using fMRI to Study Consumers’ Numerical Cognitions, Beacom School of Business, (2013)
Publications:
  • Heber, J. A., Rentschler, J. D., Jones, W. J., Stoltman, J. J., (2014), Compensating NCAA Student Athletes: Legal and Policy Issues, Society for Marketing Advances.
  • Heber, J. A., Jones, W. J., (2014), The Family Educational Rights and Privacy Act (FERPA): A Guide for Marketing Educators, Marketing Educators’ Association Conference.
  • Kettle, K., DelVecchio, D., Jones, W. J., Haubl, G., , (2014), Numeric Fluency: A Processing Fluency Account of Consumers’ Preference for Round Numbers, Society for Consumer Psychology.
  • Eisen, L., Jones, W. J., Morgan, F. W., Stoltman, J. J., (2013), College Athlete’s Right of Publicity, American Marketing Association Summer Educator's Conference.
  • Carmean, B., Pate, K., Miller, J., Jones, W. J., Morgan, F., Boedecker, K., Stoltman, J., (2013), Extending the Learned Intermediary Doctrine, Academy of Legal Studies in Business.
  • Jones, W. J., Childers, T. L., Jiang, Y., (2013), Buying-related Negativity and Consumer Choice, 3rd annual Interdisciplinary Symposium on Decision Neuroscience.
  • Jones, W. J., Tangari, A. H., WIlliams, L. J., (2012), Unmasking Path Model Fit in Consumer and Marketing Research, Society for Consumer Psychology.
  • Jones, W. J., Childers, T. L., Jiang, Y., (2012), The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions, Biological Psychology, vol. 89, iss. 1, pp. 201-213. (DOI: 10.1016/j.biopsycho.2011.10.011)
Awards and Honors:
  • Best Paper in Conference, AMA Winter Educators' Conference Proceedings, 2005
Presentations:
  • Heber, J. A., Rentscler, J., Jones, W. J., Stoltman, J. J. (2014, November). Compensating NCAA Student Athletes: Legal and Policy Issues. Presented at the Society for Marketing Advances Conference, New Orleans, LA.
  • Carmean, B., Miller, J., Pate, K., Jones, W. J., Boedecker, K., Morgan, F. W., Stoltman, J. J. (2014, August). Extending the Learned Intermediary Doctrine. Presented at the Academy of Legal Studies in Business Conference, Boston, MA.
  • Heber, J. A., Jones, W. J. (2014, April). The Family Educational Rights and Privacy Act (FERPA): A Guide for Marketing Educators. Presented at the Marketing Educators' Annual Conference, San Jose.
  • Kettle, K., DelVecchio, D., Jones, W. J., Haubl, G. (2014, March). Numeric Fluency: A Processing Fluency Account of Consumers’ Preference for Round Numbers. Presented at the Society for Consumer Psychology Conference, Miami, FL.
  • Eisen, L., Jones, W. J., Morgan, F. W., Stoltman, J. J. (2013, August). College Athletes’ Right of Publicity. Presented at the American Marketing Association Summer Educator's Conference, Boston, MA.
  • Jones, W. J., Childers, T. L., Jiang, Y. (2013, May). Buying-related Negativity and Consumer Choice. Presented at the 3rd Conference on Interdisciplinary Symposium on Decision Neuroscience, Philadelphia.
  • Jones, W. J., Tangari, A. H., Williams, L. J. (2012, February). Unmasking Path Model Fit in Consumer and Marketing Research. Presented at the Society for Consumer Psychology Conference, Las Vegas, NV .
  • Jones, W. J., Childers, T. L., Morgan, F. (2011, October). Disabilities and the Internet; Understanding Consumers with Visual Impairments. Presented at the Association for Consumer Research Annual North American Conference, St. Louis, MO .
  • Jones, W. J. (2011, September). The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions. Presented at the 2nd Annual Interdisciplinary Symposium on Decision Neuroscience, Philadelphia, PA.
  • Jones, W. J., Morgan, F. W. (2011, February). Scary is good: How State-oriented Consumers Process Product Warnings. Presented at the Society for Consumer Psychology Conference, Atlanta, GA .
  • Jones, W. J., Childers, T. L., Jiang, Y. (2011, February). The Shopping Brain: Neural Correlates of Buying under Different Promotional Formats. Presented at the Society for Consumer Psychology Conference, Atlanta, GA .
  • Jones, W. J., Morgan, F. W., Childers, C., Chris, M., Gary, H., Jeffrey, S., Stephen, V. (2010, August). Celebrity Endorsers: Legal Rights and Evolving Issues. Presented at the American Marketing Association Summer Educator's Conference, Boston, MA.