Beacom School of Business

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William Jones

William Jones
Management, Marketing and Business Law, School of Business
UB Beacom Hall 234
Phone: 605-677-5544
Bio:
A Scranton, PA native, Dr. Jones teaches a variety of marketing courses, with a behavioral twist, while researching topics at the intersection of marketing and biological psychology.
Teaching Interests:
Consumer Behavior, Marketing Research, Sales Management
Research Interests:
Neuromarketing, Consumers with Disabilities, Electronic Commerce, Research Methods in Marketing
Education:
  • Ph D, Marketing, University of Kentucky, 2009
  • MBA, Business Administration, Georgia Southern University, 2003
  • BS, Psychology, University of Scranton, 2000
Publications:
  • Eisen, L., Jones, W. J., Morgan, F. W., Stoltman, J. J., (2013), College Athlete’s Right of Publicity, American Marketing Association Summer Educator's Conference.
  • Carmean, B., Pate, K., Miller, J., Morgan, F., Boedecker, K., Stoltman, J., Jones, W. J., (2013), Extending the Learned Intermediary Doctrine, Academy of Legal Studies in Business.
  • Jones, W. J., Childers, T. L., Jiang, Y., (2012), The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions, Biological Psychology, vol. 89, iss. 1, pp. 201-213.
Awards and Honors:
  • Best Paper in Conference, AMA Winter Educators' Conference Proceedings, 2005
Presentations:
  • Jones, W. J. The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions. Presented at the 2nd Annual Interdisciplinary Symposium on Decision Neuroscience, Philadelphia, PA.
  • Jones, W. J., Childers, T. L. Disabilities and the Internet; Understanding Consumers with Visual Impairments. Presented at the Association for Consumer Research Annual North American Conference, St. Louis, MO .
  • Jones, W. J., Morgan, F. W., Childers, C., Chris, M., Gary, H., Jeffrey, S., Stephen, V. Celebrity Endorsers: Legal Rights and Evolving Issues.
  • Jones, W. J., Morgan, F. W. Scary is good: How State-oriented Consumers Process Product Warnings. Presented at the Society for Consumer Psychology Conference, Atlanta, GA .
  • Jones, W. J., Childers, T. L., Jiang, Y. The Shopping Brain: Neural Correlates of Buying under Different Promotional Formats. Presented at the Society for Consumer Psychology Conference, Atlanta, GA .
  • Jones, W. J., Tangari, A. H., Williams, L. J. Unmasking Path Model Fit in Consumer and Marketing Research. Presented at the Society for Consumer Psychology Conference, Las Vegas, NV .