The University of South Dakota

Seminar: Program Management Institute

Course Description:

After attending the Program Management Institute, you will have the information to be able to: develop a marketing plan and understand key financial information; design an effective brochure; implement a registration process that increases customer value, and analyze customer data to support promotion efforts.  This seminar is also available as an independent study (see below for more information).

The AHED 790 3-credit course is followed by a 1 credit online follow-up.

Seminar: Certified Program Planner (CPP)

Course: AHED 791: Certified Program Planner
Instructor: Fred Bayley
Credit Hours: 4
Location: Online
Dates: February 20 - June 1, 2012

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Registration Deadline: February 28, 2012

Course Description:

This comprehensive professional education and training is for any professional engaged in a lifelong learning program.  The field of lifelong learning programming has changed significantly in the last few years.  With increasing competition and heightened expectations for financial performance, comprehensive training is required to perform productively.  LERN also has a special tract for Contract Training CPP.

Seminar: Program Management Institute

Course: AHED 790: Program Management Institute (cross-listed with the Certified Program Planner)
Instructor: Fred Bayley
Credit Hours: 3

Course: AHED 790: Program Management Institute (1 credit online follow-up)
Instructor: Fred Bayley
Credit Hours: 1

Course Description:

After attending the Program Management Institute, you will have the information to be able to: develop a marketing plan and understand key financial information; design an effective brochure; implement a registration process that increases customer value, and analyze customer data to support promotion efforts.  This seminar is also available as an independent study (see below for more information). The AHED 790 3-credit course is followed by a 1 credit online follow-up.

Seminar: Programming Institute

Course: AHED 599: Program Management Institute
Instructor: Julie Coates
Credit Hours: 3

Course Description:

In this intensive, advanced Institute, we will show you the best strategies, proven techniques, and step-by-step how-to procedures for developing successful new programs.  After attending, you will have the information necessary to increase the success rates of your new programs.  The result is that you will have more successful new programs.  And you will reduce wasted staff time. 

Seminar: Certified Faculty Developer

Course: AHED 790: Certified Faculty Developer
Instructor: William Draves
Credit Hours: 3
Location: Online
Dates: February 13 - April 20, 2012

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Registration Deadline: February 17, 2012

Course Description:

Train your faculty to engage students in leading activities in the online learning environment. Discover the four stages of the Phases of Engagement Model developed by your instructor. After attending this training, you will be able to train faculty in a step-by-step process to design engagement activities. Give your teachers the knowledge to write performance objectives, choose appropriate assessments, and measure the effectiveness of each assessment. Types of Assessment that can be used to formatively and summatively assess learning in a variety to contexts will be discussed, with an emphasis on online assessment.

Seminar Operations Institute

Course: AHED 790: Operations Institute
Instructor: Julie Coates and Greg Marsello
Credit Hours: 3

Course Description:

After attending the Operations Institute, you will take away the information and knowledge to improve your program's operations, making them more profitable, efficient, and effective.  You will get the top operations experts' secrets necessary for boosting your program's profitability and success.

Seminar: Executive Leadership Institute

Course: AHED 790: Executive Leadership
Instructor: Dr. Bill Draves
Credit Hours: 3

Course Description:

After attending the Executive Leadership Institute, you will have the materials with which to conduct an internal self-assessment of your continuing education unit based on national standards and quality guidelines; be able to present to your central administration the results of your internal self-assessment based on national benchmarks, ratios and trends in continuing education; have a training package with which to further the professional development and training of your staff, and take away the quality benchmarks with which to measure your continuing education unit's success.

Seminar: eMarketing Institute

Course: AHED 790: eMarketing Institute - LERN
Instructor: Bill Draves
Credit Hours: 3

Course Description:

After attending LERN's eMarketing Institute, you will be current with the most successful techniques in eMarketing.  You will get the best One-Year eMarketing Plan available for your industry.  And you will understand the keys to the long term successful eMarketing strategies that will ensure future success for your organization.

Seminar: Marketing Institute

Course: AHED 790: Marketing Institute - LERN
Instructor: Suzanne Kart
Credit Hours: 3

Course Description:

After attending the Marketing Institute, you will be able to: develop a detailed, step-by-step one-year marketing plan; segment your market, build separate demographic profiles for your market segments to know who your best participants are and to be able to program to them, create promotions that attract customers, generate interest, develop a desire, and cause the most important action of registration; effectively use the Internet to market your programs and services, and price your programs for maximum attendance and profitability. 

Contract Training Institute

Course Description:

After attending the Contract Training Institute, you will be able to boost contracts, increase your operating margin and net, and price contracts correctly.  You will have the strategies and techniques for increasing your effectiveness and success rate. 

Generational Marketing Institute

Course: AHED 790: Generational Marketing Institute
Instructor: Julie Coates
Credit Hours: 3

Course Description:

After attending the Generational Marketing Institute, you will have the knowledge skills to be able to: understand the implications for copy writing and brochure production of communicating with different generations; develop more effective web site design for your primary market segments; distribute your brochures targeted to the specific generation you are trying to reach, and market more effectively to different generations.