Charles Lubbers

Charles Lubbers

Professor

MEDIA AND JOURNALISM

Al Neuharth Media Center 205

Phone: (605) 677-6400

Email: Chuck.Lubbers@usd.edu

Bio:

I am a professor of public relations and advertising and have held leadership positions in the two largest groups of PR educators. I taught at Kansas State for 14 years and here since 2005.


Teaching Interests:

Public relations, Advertising, Integrated Marketing Communication, Research Methods, and Mass Communication Business Communication


Research Interests:

Pedagogy issues in Public Relations and Advertising education PR/Ad/Marketing activities as they relate to the entertainment industries: travel & tourism, sports and movies, in particular.


Education:

  • Ph D, Communication studies - Organiz. & Mass Comm, University of Nebraska, 1992
  • MA, Speech Communication, South Dakota State University, 1984
  • BS, Political Science, South Dakota State University, 1982

Licensures and Certifications:

  • Bridges: Building a Supportive Community (USD), LawRoom; SD Board of Regents

Publications:

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • Lu, Yuxiao, and Lubbers, Charles. A crisis for KFC in China: A social media crisis communication case study. In The Proceedings of the 2017 International Academy of Business Disciplines 28th Annual Conference, edited by John R. Fisher & James E. Weber, p. 11. Iss. 2017. Orem, UT: International Academy of Business Disciplines, 2017.
  • Joyce, Teddi, Lubbers, Charles, and Nutting, Brandon. For-profit and non-profit university advertising: What matters at the alma mater. In The Proceedings of the 2017 International Academy of Business Disciplines 28th Annual Conference, edited by John R. Fisher & James E. Weber, p. 21. Iss. 2017. Orem, UT: International Academy of Business Disciplines, 2017.
  • Joyce, Teddi, Lubbers, Charles, Nutting, Brandon, and . Differences in advertising of for-profit and non-profit universities. In Quarterly Review of Business Disciplines, edited by Margaret Goralski, 317-330. Vol. 3, Iss. 4. Orem, UT: International Academy of Business Disciplines, 2017.
  • Lubbers, Charles, and Fall, Lisa T.. A comparison of national culture and Good Country Index as predictors of outcomes of effective tourism marketing. Edited by Ahmad Tootoonchi, Carolyn Ashe, 43-60. Vol. 5, Iss. 2. International Journal of Interdisciplinary Research, 2016.
  • Lubbers, Charles, McNamara, Allison, Lu, Yuxiao, and Sifferath, Tanner. A study of organizational responses to major data breaches in the retail & healthcare industries. In Quarterly Review of Business Disciplines, edited by Margaret Goralski, 101-117. Iss. 2016. Orem, UT: International Academy of Business Disciplines, 2016.
  • Fall, Lisa T., and Lubbers, Charles. Promoting America. How do College-Age Millennial Travelers Perceive Terms for Branding the USA?. In City Branding Campaigns and Methods for Promoting Tourist Destinations, edited by A. Bayraktar & C. Uslay . Hershey, PA: IGI Global, 2016.
  • Manik, Didarul I., and Lubbers, Charles. Use of ICT and Traditional Agriculture Information Sources by Bangladeshi Farmers. Edited by Margaret A. Goralski, 267-284. Vol. 2, Iss. 4. Quarterly Review of Business Disciplines, 2016.
  • Fall, Lisa T., and Lubbers, Charles. Comparison of National Culture and Good Country Index as Predictors of Outcomes of Effective Tourism Marketing. In The Proceedings of the 2016 International Academy of Business Disciplines 28th Annual Conference, edited by John R. Fisher & James E. Weber, p. 7. Iss. 2016. Orem, UT: International Academy of Business Disciplines, 2016.
  • Lubbers, Charles, McNamara, Allison, Lu, Yuxiao, and Sifferath, Tanner. Study of Organizational Responses to Major Data Breaches in the Retail and Healthcare Industries. In The Proceedings of the 2016 International Academy of Business Disciplines 28th Annual Conference, edited by John R. Fisher & James E. Weber, p. 46. Iss. 2016. Orem, UT: International Academy of Business Disciplines, 2016.
  • Manik, Didarul I., and Lubbers, Charles. Digitization of Agricultural Information in Bangladesh: Use of Online Information by Farmers. Edited by John R. Fisher & James E. Weber, p. 14. Iss. 2015. Orem, UT: The Proceedings of the 2015 International Academy of Business Disciplines 27th Annual Conference, 2015.
  • Lubbers, Charles, Jackson, Christina M., and Prinsen, Thomas J.. What Does the Integrated Marketing Communication Trade Literature Say about the Millennial Generation?. Edited by John R. Fisher & James E. Weber, p. 48. Iss. 2015. Orem, UT: The Proceedings of the 2015 International Academy of Business Disciplines 27th Annual Conference, 2015.
  • Lubbers, Charles, and Joyce, Teddi. Promoting campus activities: Encouraging student participation. Edited by M. A. Goralski, 1-14. Vol. 1, Iss. 1. Quarterly Review of Business Disciplines, 2014.
  • Miller, Kyle, and Lubbers, Charles. I've graduated...now what? An outlook of employment opportunities in the mass communication industry.. College Media Review, 2014.
  • Lubbers, Charles, and Joyce, Teddi. Motivate to participate: promoting campus activities to increase student participation.. Edited by John R. Fisher, 4. Iss. 2014. Vermillion: The Proceedings of the 2014 International Academy of Business Disciplines 26th Annual Conference, 2014.
  • Jackson, Christina, and Lubbers, Charles. Can advertisers reach millennials on radio? - Millennial radio preferences. Edited by John R. Fisher, 2. Iss. 2014. Vermillion: The Proceedings of the 2014 International Academy of Business Disciplines 26th Annual Conference, 2014.
  • Lubbers, Charles, Fall, Lisa T., and Christen, Scott A.. Identification of terms for branding the United States.. Edited by M. A. Goralksi and H. P. LeBlanc , 23-30. Vol. XX, Iss. 1. Beltsville, MD: Business Research Yearbook, 2013.
  • Lubbers, Charles, and Joyce, Teddi. The Role of Information Source, Scheduling and Interest in Game Day Activities on Attendance of Collegiate Sporting Events.. Edited by M. A. Goralksi and H. P. LeBlanc , 515-522. Vol. XX, Iss. 2. Beltsville, MD: Business Research Yearbook, 2013.
  • Lubbers, Charles. Committee on Public Information. In Encyclopedia of Public Relations, edited by Robert L. Heath, 148-150. Vol. 1, Iss. 2nd Ed. Los Angeles: Sage Publications Ltd., 2013.
  • Lubbers, Charles. Four Minute Men. In Encyclopedia of Public Relations, edited by Robert L. Heath, 357-358. Vol. 1, Iss. 2nd. Los Angeles: Sage Publications Ltd., 2013.
  • Lubbers, Charles, Bourland-Davis, Pamela G., and DeSanto, Barbara. An Exploration of Public Relations Internship Site Supervisors' Practices. Edited by Margaret A. Goralski and H. Paul LeBlanc III, 511-8. Vol. 19, Iss. 2. Beltsville, MD: Business Research Yearbook, 2012.
  • Fall, Lisa, and Lubbers, Charles. Illustration by examination: Using segmentation analysis as a public relations research tool to differentiate America's travelling public.. Edited by M. A. Goralksi, H. P. LeBlanc and M. G. Adams (Eds.). Vol. 8, Iss. 2. PRism, 2011.
  • Lubbers, Charles. An assessment of predictors of student peer evaluations of team work in the capstone campaigns course. Edited by Maureen Taylor, 492-498. Vol. 37, Iss. 5. Public Relations Review, 2011. (DOI: 10.1016/j.pubrev.2011.09.013)
  • Fall, Lisa, and Lubbers, Charles. Travelers' Perceptions of Tennessee: It's a Rocky Top State (of Mind). Edited by M. A. Goralksi, H. P. LeBlanc and M. G. Adams (Eds.), 22-28. Beltsville, MD: Business Research Yearbook, 2011.
  • Fall, Lisa, and Lubbers, Charles. Assessing an expanding niche market: Determining how IMC information sources predict participation in agritourism activities among vacation travels.. Edited by Richard Hagle, Managing Editor, 17-28. Vol. 2, Iss. 1. Chicago, IL, Racom Communications: International Journal of Integrated Marketing Communications, 2010.
  • Fall, Lisa, and Lubbers, Charles. Travelers' selection of attractions and activities as compared to preferred IMC communication factors. In Business Research Yearbook, edited by R. Oglesby, P. LeBlanc and M. Adams , 42-48. Vol. 17, Iss. 1. Beltsville, MD: International Academy of Business Disciplines and European Academy of Management and Business Economics, 2010.

Awards and Honors:

  • Best Paper Award, International Academy of Business Disciplines, 2014
  • 2012 PRIDE Award, National Communication Association - Public Relations Division, 2012
  • Outstanding Service Award, Journalism & Communication Monographs, 2011
  • Leadership Award, AEJMC-Public Relations Division, 2006
  • Presidential Citation, Assoc for Educators in Journalism and Mass Comm., 2006
  • Best Ethics Paper, International Academy of Business Disciplines, 2004
  • Top Paper Award, Public Relations Division, AEJMC, 2003
  • Service Award, National Communication Association, 2002
  • Palmer Award for Teaching Excellence, Miller School of Journalism and Mass Communication, KSU, 2001
  • Top Paper Award, Public Relations Division - AEJMC, 1999
  • Top Paper Award, Teaching Standards Committee - AEJMC, 1999
  • Top Paper Award, Public Relations Division - AEJMC, 1996

Presentations:

  • Lubbers, Charles. Climbing the Career Ladder of Academia. Presented at the IABD Annual Conference, New Orleans. (April 8, 2017)
  • Lu, Yuxiao, Lubbers, Charles. A crisis for KFC in China: A social media crisis communication case study.. Presented at the IABD Annual Conference, New Orleans. (April 6, 2017)
  • Joyce, Teddi, Lubbers, Charles, Nutting, Brandon. For-profit and Non-profit University Advertising: What Matters at the Alma Mater. Presented at the IABD-Annual Conference, New Orleans. (April 6, 2017)
  • Lubbers, Charles. Demystifying the Peer-Review Process. Presented at the AEJMC-Annual meeting , Minneapolis. (August 2016)
  • Lubbers, Charles, Fall, Lisa T.. Helping Students to Understand the Critical Role of Consumer Behavior and Related Marketing Concepts. Presented at the AEJMC-Annual meeting , Minneapolis. (August 2016)
  • Lubbers, Charles, Fall, Lisa T.. Promoting America. How do College-Age Millennial Travelers Perceive Terms for Branding the USA. Presented at the AMA Educators' Summer Conference, Atlanta. (August 2016)
  • Lubbers, Charles, McNamara, Allison, Lu, Yuxiao, Sifferath, Tanner. A Study of Organizational Responses to Major Data Breaches in the Retail and Healthcare Industries. Presented at the IABD-Annual Conference, Las Vegas. (April 1, 2016)
  • Fall, Lisa T., Lubbers, Charles. A Comparison of National Culture and Good Country Index as Predictors of Effective Tourism Marketing. Presented at the IABD-Annual Conference, Las Vegas. (March 31, 2016)
  • Fall, Lisa T., Lubbers, Charles. Entertainment with Purpose: A Review of Scarecrow Foundation's Unique Business Model. Presented at the AEJMC-Annual meeting , San Francisco. (August 8, 2015)
  • Lubbers, Charles. The Impact of DOL Guidelines and Interpretations on Educational Internship Programs and Practices. Presented at the AEJMC-Annual meeting , San Francisco. (August 6, 2015)
  • Lubbers, Charles, Fall, Lisa T.. Considering Cultural Concepts: Using Anholt's Good Country Index and Hofstede's Model of National Cultural Dimensions to Examine Culture as Predictors of Effective Tourism Marketing. Presented at the AEJMC-Annual meeting , San Francisco. (August 5, 2015)
  • Lubbers, Charles. To Teach or Not to Teach. Presented at the PRSA-2015 Midwest District Conference, Saint Louis, MO. (June 12, 2015)
  • Fall, Lisa T., Lubbers, Charles, Andrews, Amanda D.. Application of 21st Century Communication Theory: The Arts and Craft of Parasocial Interaction via a Grass Roots Community Relations Event. Presented at the Southern States Communication Association, Tampa FL. (April 2015)
  • Fall, Lisa T., Lubbers, Charles. Consumer Behavior: Enhanced Audience Analysis and Program Planning. Presented at the Southern States Communication Association, Tampa FL. (April 2015)
  • Manik, Didarul I., Lubbers, Charles. The Digitization of Agricultural Information in Bangladesh: Use of Online Information by Farmers. Presented at the IABD-Annual Conference, Orlando Fl. (March 28, 2015)
  • Lubbers, Charles, Jackson, Christina M., Prinsen, Thomas J.. What Does The Integrated Marketing Communication Trade Literature Say About The Millennial Generation?". Presented at the IABD-Annual Conference, Orlando Fl. (March 27, 2015)
  • Lubbers, Charles. Internships in Public Relations. Presented at the Twitter-Chat. (February 2015)
  • Lubbers, Charles. I'll Show You Mine If You Show Me Yours: Internship Advisors Share Internship Program Assessment, Protocol, and Issues. Presented at the AEJMC-Annual meeting , Montreal, QC. (August 9, 2014)
  • Lubbers, Charles, Fall, Lisa. Understanding the Millennial Generation. Presented at the AEJMC-Annual meeting , Montreal, QC. (August 6, 2014)
  • Lubbers, Charles, Joyce, Teddi. Motivate to Participate: Promoting Campus Activities to Increase Student Participation. Presented at the IABD-Annual Conference, San Diego. (April 11, 2014)
  • Jackson, Christina, Lubbers, Charles. Can Advertisers Reach Millennials on Radio? - Millennial Radio Preferences.. Presented at the IABD-Annual Conference, San Diego. (April 10, 2014)
  • Lubbers, Charles, Bourland-Davis, Pamela. Assessing the Research Baseline Provided in Campaigns Texts. Presented at the SSCA-Annual Conference, New Orleans. (April 4, 2014)
  • Lubbers, Charles. A Segmentation Analysis to Determine IMC Information Source Usefulness for Travelers in Different Age Cohorts. Presented at the AEJMC-Annual meeting , Washington D.C.. (August 2013)
  • Lubbers, Charles. Wanted: Public relations educators. Presented at the PRSA-2013 Midwest District Conference, Omaha NE. (July 2013)
  • Fall, Lisa T., Lubbers, Charles. Branding America: Encouraging millennium generation travelers to visit the United States.. Presented at the Annual Global Research Conference, Charlotte NC. (April 2013)
  • Lubbers, Charles, Fall, Lisa T., Christen, Scott A.. Identification of Terms for Branding the United States. Presented at the IABD- Annual Conference, Atlanta. (April 2013)
  • Joyce, Teddi, Lubbers, Charles. The Role of Information Source, Scheduling and Interest in Game Day Activities on Attendance of Collegiate Sporting Events. Presented at the International Academy of Business Disciplines, Atlanta. (April 2013)
  • Bourland-Davis, Pamela G., Lubbers, Charles, De Santo, Barbara. Internships and Site Supervisor Reflections on Mentoring. Presented at the SSCA-Annual Conference, Louisville, KY. (April 2013)
  • Lubbers, Charles, Fall, Lisa T.. Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools. Presented at the AEJMC Annual Conference, Chicaco. (August 9, 2012)
  • Lubbers, Charles, Bourland-Davis, Pamela G., DeSanto, Barbara. An Exploration of Public Relations Internship Site Supervisors' Practices. Presented at the IABD-Annual Meeting, Long Beach, CA. (April 20, 2012)
  • Lubbers, Charles. Faculty Consultants: Conflict of Interest, Intellectual Property and other Policies. Presented at the IABD-Annual Meeting, Long Beach, CA. (April 20, 2012)
  • Lubbers, Charles. Anticipating Professional Needs with Internship Feedback on Assessment. Presented at the AEJMC Annual Conference, Boston. (August 2011)
  • Fall, Lisa T., Lubbers, Charles. Travelers' Perceptions of the State of Tennessee. Presented at the IABD Annual Conference, New Orleans. (April 2011)
  • Lubbers, Charles.
  • Fall, Lisa T., Lubbers, Charles. Travelers' Selection of Attractions and Activities. Presented at the Annual Conference, Las Vegas, NV. (April 2010)