Students Represent USD in National Advertising Competition

Image Snapple Team Jacob Runia and Taylor Fauth (standing) and Aliya Elshami, Hailey Jeratowski and Arianne Wunder look at Snapple products online for the NSAC competition.

VERMILLION, S.D. -- USD will compete this spring in the American Advertising Federation’s National Student Advertising Competition (NSAC) for the first time since 1997. Students from USD’s College of Arts & Sciences and Beacom School of Business are working together to help market the Dr. Pepper Snapple Group.

NSAC and Snapple sent out a call for students across the United States to help increase Snapple’s market share. Sixteen students from different USD departments are preparing an integrated marketing campaign for the brand and will present it to employees of Snapple and national brand members from different agencies across the country.

They will compete April 8-9 in Saint Cloud, Minnesota, in District 8, which consists of schools from North Dakota, South Dakota, Wisconsin and Minnesota. If USD wins the regional competition, the team will advance to nationals June 4-7 in Anaheim, California. The students aim for USD to be the first school in their district to win the national competition.

“I’ve heard our professors talk about getting back involved in this nationally recognized competition since my freshman year, and now it’s finally happening. I couldn’t be more ecstatic,” said Arianne Wunder, a senior from Howard, South Dakota.

Other team members: Kayla Dorhout, Aliya Elshami, Carly Holstrom and Kailee Olson, Sioux Falls, South Dakota; Taylor Fauth, Aberdeen, South Dakota; Hailey Jeratowski, Jefferson, South Dakota; Shelby Huber, Menno, South Dakota; Joshua Haiar, Mitchell, South Dakota; Elyse Murray, Lafayette, Colorado; Christopher Timmerman, Johnston, Iowa; Jacob Runia, Sibley, Iowa; Nicholas Urban, Struble, Iowa; McKenzie Holton, Owatonna, Minnesota; Jenna Kruntorad, Omaha, Nebraska; and Brandon Noel, Norfolk, Nebraska.

Teddi Joyce, Ph.D., and Brandon Nutting, Ph.D., of USD’s Department of Media & Journalism advise the team.


USD's College of Arts & Sciences offers students a top-notch undergraduate liberal arts education in the humanities, social sciences and sciences as well as graduate programs that have earned USD distinction as a research university by the Carnegie Foundation. The college's more than 22,000 alumni include famous journalists, Hollywood screenwriters, novelists, a Nobel Prize winner, South Dakota governors, attorneys, physicians, justices of the state Supreme Court, distinguished university faculty and international humanitarians.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 205 undergraduate and 73 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 17:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 17 athletic programs compete at the NCAA Division I level.


Michael Ewald
USD News