USD Places Second in Regional Advertising Competition

Image NSAC team USD's NSAC team. Front row: Kailee Olson, Aliya Elshami, Carly Holstrom, Arianne Wunder, Shelby Huber, Taylor Fauth, Brandon Noel and Nicholas Urban. Second row: Christopher Timmerman, Jacob Runia, Kayla Dorhout and Joshua Haiar. Back row: Hailey Jeratowski, Elyse Murray, Jenna Kruntorad and McKenzie Holton.

VERMILLION, S.D. -- A team of 16 University of South Dakota students placed second behind only the University of Minnesota over the weekend in the American Advertising Federation's National Student Advertising Competition (NSAC) in Saint Cloud, Minnesota.

Placing for the first time since the 1997, USD also beat last year’s winner, Minnesota State University Moorhead, which placed third. A total of nine teams competed from North Dakota, South Dakota, Wisconsin and Minnesota. USD was also awarded Most Consistent Creative Content.

USD students from the College of Arts & Sciences, Beacom School of Business and College of Fine Arts created a comprehensive integrated marketing campaign for the client, Dr. Pepper Snapple Group. The campaign consisted of partnerships, along with earned, traditional and digital media and included the tagline: “Find Your Snapple.” Each member of the team contributed to the campaign in one way or another.

“NSAC was more than a great experience for me. It challenged me in ways that I didn't even know were possible,” said Hailey Jeratowski, junior media strategist. “We all really thrived off of one another and I look forward to joining the NSAC team next year!”

Team members: Kayla Dorhout, Aliya Elshami, Carly Holstrom and Kailee Olson, Sioux Falls, South Dakota; Taylor Fauth, Aberdeen, South Dakota; Arianne Wunder, Howard, South Dakota; Hailey Jeratowski, Jefferson, South Dakota; Shelby Huber, Menno, South Dakota; Joshua Haiar, Mitchell, South Dakota; Elyse Murray, Lafayette, Colorado; Christopher Timmerman, Johnston, Iowa; Jacob Runia, Sibley, Iowa; Nicholas Urban, Struble, Iowa; McKenzie Holton, Owatonna, Minnesota; Jenna Kruntorad, Omaha, Nebraska; and Brandon Noel, Norfolk, Nebraska.

The team was advised by Teddi Joyce, Ph.D. and Brandon Nutting, Ph.D. of USD’s Department of Media & Journalism.


USD's College of Arts & Sciences offers students a top-notch undergraduate liberal arts education in the humanities, social sciences and sciences as well as graduate programs that have earned USD distinction as a research university by the Carnegie Foundation. The college's more than 22,000 alumni include famous journalists, Hollywood screenwriters, novelists, a Nobel Prize winner, South Dakota governors, attorneys, physicians, justices of the state Supreme Court, distinguished university faculty and international humanitarians.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


USD's College of Fine Arts encourages students to pursue their chosen professional field in art, music or theater through their study with nationally recognized faculty who are working professionals. Students learn and grow to be professional fine artists with great job potential anywhere in the country. The college offers opportunities for additional real-world experiences through work with guest artists, study tours abroad and opportunities at the National Music Museum and the University Art Galleries on the Vermillion campus and the Black Hills Playhouse in Custer State Park. The college brings more than 80 guests artists to campus annually to work with students.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 205 undergraduate and 73 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 17:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 17 athletic programs compete at the NCAA Division I level.


Michael Ewald
USD News