USD Launches New Online Merchandise Store

Photo of Charlie The University of South Dakota merchandise store, Charlie’s, has launched a new online platform:

VERMILLION, S.D. – The University of South Dakota merchandise store, Charlie’s, has launched a new online platform,, making it easier for fans and alumni to purchase Coyote clothing and gifts.

“We expect the online store to be very popular as a convenience for our fans, especially those USD graduates who have moved away from South Dakota,” said Tena Haraldson, USD marketing director. “We offer business casual wear along with the traditional sweatshirts and T-shirts in a broad range of sizes.”

Orders from the online site will be filled and shipped by the staff of the downtown Charlie’s store, and personalized service is the No. 1 priority.

“If you have a question about fit or you are looking for gift suggestions, give us a call and we’ll make sure you are happy with your selections,” said store manager Diane Wirth.

“We want to see everyone wearing red to support USD, from the babies and kids to the adults and pets,” she said. “We also have a great line of decor and gifts to please any Coyote fan.”

USD opened a downtown Charlie’s store in September 2016 and offers game day merchandise through a trailer at the DakotaDome. USD also operates a store in the Sioux Falls Empire Mall called Jack & Charlie’s in a partnership with South Dakota State University. All purchases from Charlie’s help to support student scholarships.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 205 undergraduate and 73 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 17:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 17 athletic programs compete at the NCAA Division I level.


Michael Ewald
USD News