University Logo Standards

Our logo serves to identify the university in all forms of communications. It must be used consistently and correctly in all communication efforts to present a unified image to our audiences. Please see Graphic and Editorial Standards for acceptable and unacceptable logo usage, placement and colors.

  • The logo is restricted to official university entities only; it is not to be used by student groups and organizations, on personal and organizational websites, social media or any other unofficial university representation.
  • All university logos and their uses are subject to interpretation and approval by Creative Services.
  • The horizontal logo is acceptable when available space does not permit use of the primary logo.
  • Colors are PMS 200 and black.

University of South Dakota Logos

Download logos using the links below.

  • Ensure you download the correct file based on your medium. Digital Media requires a different format than print.
  • If you require a format other than those below (for example, black and white or reverse color), email urelations@usd.edu to request it.
  • Resize logos proportionally by holding down the Shift key while using the resizing handles. 

University of South Dakota

University of South Dakota Primary Logo
 web logo primary
Color for print use
Color for digital use
University of South Dakota Horizontal Logo

web logo horizontal

Color for print use
Color for digital use



College of Arts & Sciences

College of Arts & Sciences Primary Logo
College of Arts and Sciences Logo Primary
Color for print use
Color for digital use
College of Arts & Sciences Horizontal Logo
College of Arts and Sciences Logo Horizontal
Color for print use
Color for digital use



Beacom School of Business

Beacom School of Business Primary Logo
School of Business Logo Primary
Color for print use
Color for digital use
Beacom School of Business Horizontal Logo
School of Business Logo Horizontal
Color for print use
Color for digital use



School of Education

School of Education Primary Logo
School of Education Logo Primary
Color for print use
Color for digital use
School of Education Horizontal Logo
School of Education Logo Horizontal
Color for print use
Color for digital use



College of Fine Arts

College of Fine Arts Primary Logo
College of Fine Arts Logo Primary
Color for print use
Color for digital use
College of Fine Arts Horizontal Logo
College of Fine Arts Logo Horizontal
Color for print use
Color for digital use



School of Health Sciences

School of Health Sciences Primary Logo
Logo School of Health Sciences Primary Color web
Color for print use
Color for digital use
School of Health Sciences Horizontal Logo
Logo Health Sciences Horizontal Color web
Color for print use
Color for digital use



School of Law

School of Law Primary Logo
School of Law Logo Primary
Color for print use
Color for digital use
School of Law Horizontal Logo
School of Law Logo Horizontal
Color for print use
Color for digital use



Sanford School of Medicine

Sanford School of Medicine Primary Logo

SSOM Logo Primary Color web

Color for print use
Color for digital use
Sanford School of Medicine Horizontal Logo

SSOM Logo Horizontal Color web

Color for print use
Color for digital use



Graduate School

Graduate School Primary Logo

Graduate School Logo Primary
Color for print use
Color for digital use
Graduate School Horizontal Logo

Graduate School Logo Horizontal
Color for print use
Color for digital use