Bachelor of Business Administration - Marketing Program Requirements

  1. Major Prerequisites (Outlined Below): 60 credit hours
  2. Prerequisite Requirements: 22 credit hours
  3. System Wide and Institutional General Education Requirements: 30 credit hours
  4. Electives: 6 credit hours

The Beacom School of Business has additional requirements for graduation, including, but not limited to, ENGL 205: Business Writing OR another USD approved advanced composition course and a Senior Research Paper, the 50% rule, graduate requirements, credit limitations, and assessments.  Please see the University of South Dakota's Beacom School of Business Undergraduate Catalog section for more information.  If you have questions, concerning degree requirements, please consult with your academic advisor and/or the staff in the Beacom School of Business Student Services Center.

Requirements Prior to Enrollment in Upper-Level Business Classes (22 credit hours):

Course/No.
Course Title: 
ACCT 210
Principles of Accounting I (3 cr.)
ACCT 211
Principles of Accounting II (3 cr.)
BADM 101
Survey of Business (3 cr.)
BADM 220
Business Statistics (3 cr.)
ECON 201
Principles of Microeconomics (3 cr.)
ECON 202
Principles of Macroeconomics (3 cr.)
MATH 121
Survey of Calculus* (3 cr.)

*Or other approved Calculus course


Marketing Major Courses (55 credit hours required):

Must be admitted to the major to proceed

Course/No.
Course Title
BADM 310
Business Finance (3 cr.)
BADM 321
Business Statistics II (3 cr.)
BADM 323
Information Systems for Business Professionals (3 cr.)
BADM 350
Legal Environment of Business (3 cr.)
BADM 369
Organizational Behavior and Theory (3 cr.)
BADM 370
Marketing (3 cr.)
BADM 425
Production/Operations Management (3 cr.)
BADM 482
Business Policy & Strategy (3 cr.)
BADM 470
Marketing Planning & Strategy (3 cr.)
BADM 475
Consumer Behavior (3 cr.)
BADM 476
Marketing Research (3 cr.)
  Upper-level Business Electives (2 cr.)
  Upper-level Electives (10-12 cr.)
  Advanced Writing Requirement (1-3 cr.)

Choose one of the following ECON Elective Courses:

ECON 301
Intermediate Microeconomics (3 cr.) OR
ECON 302
Intermediate Macroeconomics (3 cr.) OR
ECON 330
Money and Banking (3 cr.) OR
ECON 433
Public Finance (3 cr.) OR
ECON 451
Economics for Managers (3 cr.)

Marketing Elective Courses (9 credit hours required):

Course/No.
Course Title
BADM 471 Marketing Management (3 cr.)
BADM 474 Personal Selling (3 cr.)
BADM 477 Marketing Channels Management (3 cr.)
BADM 481
Promotions Management (3 cr.)
BADM 487
International Case Studies (3 cr.)
BADM 490 OR
Seminar OR
  Upper-level Elective on Marketing topic (3 cr.)

Bachelor of Business Administration (B.B.A.) - Marketing Program Total: 120 credit hours

For more information about USD's Bachelor of Business Administration - Marketing program offered at University Center in Sioux Falls, S.D., visit SDUniversityCenter.org or contact University Center at 605-367-5640 or by e-mail at info@sduniversitycenter.org.