Amro Maher

Assistant Professor

BEACOM SCHOOL OF BUSINESS

Beacom Hall

Phone: (605) 658-6517

Email: Amro.Maher@usd.edu

Teaching Interests:

1. Consumer behavior 2.Services marketing 3. Marketing research


Education:

  • Ph D, Business Administration, Old Dominion University, 2008
  • Ph D, Business Administration (Marketing), Old Dominion University, 2008
  • MBA, University of Massachusetts at Dartmouth, 2001

Licensures and Certifications:

  • Teaching Using the Case Study Teaching Method, Harvard Business Publishing

Publications:

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • Maher, Amro, and Elsharnouby, Tamer H.. Other-consumer ethnocentrism: Examining consumers' perceptions of other consumers in intercultural services encounters. Vol. 28. American Marketing Association , 2017.
  • Ghantous, Nabil, and Maher, Amro. Approach and avoidance in intercultural service encounters: The role of other consumers. European Marketing Academy (EMAC), 2017.
  • Maher, Amro, Aljafari, Abdullah M., and Maher, Ahmed. The Perceived Threats from Migrants and their Effects on Government Service Equality, 55-71. Vol. 30, Iss. 2. Journal of Global Marketing, 2017. (DOI: 10.1080/08911762.2017.1279701)
  • Taute, Harry A., Sierra, Jeremy J., Carter, Larry L., and Maher, Amro. A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study, 239-250. Vol. 26, Iss. 3. Journal or Product and Brand Management, 2017. (DOI: 10.1108/JPBM-08-2016-1289)
  • Maher, Amro, and Singhapakdi, Anusorn. The effect of the moral failure of a foreign brand on competing brands, 903-922. Vol. 51, Iss. 5-6. European Journal of Marketing, 2017. (DOI: 10.1108/EJM-07-2015-0410)
  • Maher, Amro. Anxiety about cultural dilution and adoption of a global lifestyle. World Marketing Congress, 2015.
  • Maher, Amro. The Impact of Positive Emotions on Products from a Country Inflicted with a Natural Disaster. Australia and New Zealand Marketing Academy, 2015.
  • Maher, Amro, and Benarfa, Olfa. The perceived threats from Immigrants and their effects on Government Services Equality, 52. Academy of International Business, 2014.
  • Maher, Amro, and Sobh, Rana. The Role of Collective Angst During and After Service Failure,, 223-232. Vol. 28, Iss. 3. Journal of Services Marketing, 2014.
  • Maher, Amro. Modeling the Effects of an International Crisis on Brand Equity, 74-84. Vol. 27, Iss. 2. Journal of Global Marketing, 2014. (DOI: 10.1080/08911762.2013.852647)
  • Maher, Amro. Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach, 23. Vol. 6, Iss. 3. International Journal of Marketing Studies, 2014.
  • Carter, Larry L., and Maher, Amro. Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach. Vol. 6, Iss. 3. International Journal of Marketing Studies, 2014. (DOI: 10.5539/ijms.v6n3p23)
  • Maher, Amro. Consumer Reactions in Cross-Cultural Service Failure. Society of Marketing Advances, 2013.
  • Maher, Amro. Marketing's Accountability and Internal Legitimacy: Implications for Firm Performance,, 1576-1582. Vol. 65, Iss. 11. Journal of Business Research, 2012.
  • Sobh, Rana, Maher, Amro, and Soltan, Khaled. Readings of Global Appeal Ads By Young Women in The Arabian Gulf. European Marketing Academy Conference Proceedings, 2012.
  • Maher, Amro. The effect of a Muslim Endorsement on Non-Muslim's Attitudes and Purchase Intentions. Academy of Marketing Science Annual conference, 2012.
  • Maher, Amro. How do consumers react to service failure when they are a minority in their own country. United States: Society of Marketing Advances Annual Conference, 2011.
  • Maher, Amro, and Carter, Larry L.. The affective and cognitive components of country image, 559-580. Vol. 28, Iss. 6. International Marketing Review, 2011. (DOI: 10.1108/02651331111181411)
  • Maher, Amro. The Affective and Cognitive Components of Country Image: Perceptions of American Products in Kuwait,, 559-580. Vol. 28, Iss. 6. International Marketing Review, 2011.
  • Maher, Amro. International consumer admiration and the persistence of animosity, 414-424. Vol. 27, Iss. 6. USA: Journal of Consumer Marketing, 2010.
  • Maher, Amro. The Impact of Collective Guilt on the Preference for Japanese Products, 135-148. Vol. 20, Iss. 2. South Korea: Journal of the Global Academy of Marketing Science, 2010.
  • Maher, Amro. Animosity, Subjective Norms and Anticipated Emotions during an International Crises, 630-651. Vol. 27, Iss. 6. International Marketing Review, 2010.
  • Maher, Amro, and Maher, Ahmed. International Consumer Admiration: An Extension of the International Animosity Model. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 279-279. Springer International Publishing, 2010. (DOI: 10.1007/978-3-319-18687-0_106)
  • Elsharnouby, Tamer H., and Maher, Amro. Consumer acculturation of indigenous minority consumers to a multicultural expatriate population. Academy of Marketing (Conference proceedings).
  • Maher, Amro, and Singhapakdi, Anusorn. The Effect of Moral Failure of a Foreign Brand on Competing Brands. Vol. 51, Iss. 5/6. Emerald Group Publishing.
  • Elsharnouby, Tamer H., and Maher, Amro. Consumer acculturation of indigenous minority community to a multicultural expatriate population. Academy of Marketing Science.
  • Maher, Amro, and Elsharnouby, Tamer H.. Service Ethnocentrism: A Conceptual Model. Academy of Marketing Science.
  • Maher, Amro. Readings of Global Appeal Ads by Young Women in The Arabian Gulf. NA: European Marketing Academy 42nd Annual Conference.
  • Maher, Amro. The Impact of Moral Identity on Country of Origin Perceptions. USA: Society of Marketing Advances 2012 Proceedings.

Awards and Honors:

  • CBE teaching award, College of Business and Economics, Qatar university, 2012

Presentations:

  • Maher, Amro. Interactive Learning Using a Team Based Approach: Experiences From the CBE.
  • Maher, Amro. Improving Students' Presentation Skills, on the 19th and 21st.