Bio:
A native of Scranton, Pennsylvania, Dr. Jones teaches and conducts research at the
intersection of marketing and biological psychology.
Teaching Interests:
Consumer Behavior, Marketing Research, Sales Management
Research Interests:
Neuroimaging applications in Marketing, eCommerce and Digital Marketing, Research
Methods in Marketing
Publications:
Citations listed below are presented in a standardized, modified format for
display purposes only. They do not necessarily reflect the preferred style and conventions
of the faculty member or discipline.
- DelVecchio, Devon, Jones, William J., and Stenstrom, Eric. Integrating Partitioned Prices via Computational Estimation. Psychology & Marketing, 2017. (DOI: 10.1002/mar.21025)
- Lin, Meng-Hsien (Jenny), Jones, William J., and Vijayalakshmi, Akshaya. A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities, 1-7. Vol. 25, Iss. Spring. Journal for Advancement of Marketing Education, 2017.
- Jones, William J., and J.. The Impact of the Great Recession on S&P 500 Firms and their Marketing Efforts: An
Empirical Analysis, 51-64. Vol. 11, Iss. 1. International Journal of Business & Economics Perspectives, 2016.
- Jones, William J., Vijayalakshmi, Akshaya, and Lin, Jenny. Instructing Students on the Use of Behavioral Assessment in Sales Hiring, 29-35. Vol. 24, Iss. Spring (Special Issue in Sales Education). Journal for Advancement of Marketing Education, 2016.
- Jones, William J., and Ragothaman, Srinivasan. Financial Characteristics of Top Green Compaines in USA: An Empirical Investigation, 15-21. Vol. 11, Iss. 3. A.T. Business Management Review, 2015.
- Jones, William J., and Ragothaman, Srinivasan. The Impact of the Great Recession on S&P 500 Firms and their Marketing Efforts: An
Empirical Analysis. Las Vegas, NV: International Academy of Business and Public Administration Disciplines (IABPAD),
2015 Proceedings, 2015.
- Heber, Jonathan A., and Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Business Educators, 11. Vol. 19, Iss. 2. Las Vegas, NV: Academy of Legal, Ethical and Regulatory Issues Proceedings, 2015.
- Jones, William J.. The Effect of Instructor Background and Delivery Modality of Social Media Content
on Student Perceptions of Instructor Credibility, Learning and Attitudes Toward Social
Media. Denver, CO: 2015 Academy of Marketing Science Annual Conference, 2015.
- Heber, Jonathan A., Rentschler, Josh D., Jones, William J., and Stoltman, Jeffrey J.. Compensating NCAA Student Athletes: Legal and Policy Issues. New Orleans, LA: Society for Marketing Advances, 2014.
- Heber, Jonathan A., and Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Marketing Educators. San Jose, CA, 2014: Marketing Educators' Association Conference, 2014.
- Kettle, Keri, DelVecchio, Devon, Jones, William J., and Haubl, Gerald. Numeric Fluency: A Processing Fluency Account of Consumers' Preference for Round Numbers. Miami, FL: Society for Consumer Psychology, 2014.
- Eisen, Laurie, Jones, William J., Morgan, Fred W., and Stoltman, Jeffrey J.. College Athlete's Right of Publicity. Boston, MA: American Marketing Association Summer Educator's Conference, 2013.
- Carmean, Brad, Pate, Kendi, Miller, John, Jones, William J., Morgan, Fred, Boedecker, Karl, and Stoltman, Jeffrey. Extending the Learned Intermediary Doctrine. Boston, MA: Academy of Legal Studies in Business, 2013.
- Jones, William J., Childers, Terry L., and Jiang, Yang. Buying-related Negativity and Consumer Choice. Philadelphia, PA: 3rd annual Interdisciplinary Symposium on Decision Neuroscience, 2013.
- Jones, William J., Tangari, Andrea H., and Williams, Larry J.. Unmasking Path Model Fit in Consumer and Marketing Research. Las Vegas, NV: Society for Consumer Psychology, 2012.
- Jones, William J., Childers, Terry L., and Jiang, Yang. The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions, 201-213. Vol. 89, Iss. 1. Biological Psychology, 2012. (DOI: 10.1016/j.biopsycho.2011.10.011)
- Jones, William J., Vijayalakshmi, Akshaya, and Lin, Jenny M.. Instructing Students on the Use of Behavioral Assessment in Sales Hiring. Edited by Andrea Dixon and James W. Peltier. Journal for Advancement of Marketing Education.
- Heber, Jonathan A., and Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Business Educators. Candler, NC: Journal of Legal, Ethical, and Regulatory Issues.