William Jones

Assistant Professor

BEACOM SCHOOL OF BUSINESS

Beacom Hall 234

Phone: (605) 658-6538

Email: William.Jones@usd.edu

Bio:

A native of Scranton, Pennsylvania, Dr. Jones teaches and conducts research at the intersection of marketing and biological psychology.


Teaching Interests:

Consumer Behavior, Marketing Research, Sales Management


Research Interests:

Neuroimaging applications in Marketing, eCommerce and Digital Marketing, Research Methods in Marketing


Education:

  • Ph D, Marketing, University of Kentucky, 2009
  • MBA, Business Administration, Georgia Southern University, 2003
  • BS, Psychology, University of Scranton, 2000

Licensures and Certifications:

  • Internet Marketing Fundamentals, Market Motive
  • Online Marketing Certified Associate, Online Marketing Certified Professionals

Grants:

  • fMRI of Consumers' Sensory Individual Differences, Beacom School of Business. (2014 - Present)
  • Using fMRI to Study Consumers' Numerical Cognitions, Beacom School of Business. (2013 - Present)

Publications:

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • DelVecchio, Devon, Jones, William J., and Stenstrom, Eric. Integrating Partitioned Prices via Computational Estimation. Psychology & Marketing, 2017. (DOI: 10.1002/mar.21025)
  • Lin, Meng-Hsien (Jenny), Jones, William J., and Vijayalakshmi, Akshaya. A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities, 1-7. Vol. 25, Iss. Spring. Journal for Advancement of Marketing Education, 2017.
  • Jones, William J., and J.. The Impact of the Great Recession on S&P 500 Firms and their Marketing Efforts: An Empirical Analysis, 51-64. Vol. 11, Iss. 1. International Journal of Business & Economics Perspectives, 2016.
  • Jones, William J., Vijayalakshmi, Akshaya, and Lin, Jenny. Instructing Students on the Use of Behavioral Assessment in Sales Hiring, 29-35. Vol. 24, Iss. Spring (Special Issue in Sales Education). Journal for Advancement of Marketing Education, 2016.
  • Jones, William J., and Ragothaman, Srinivasan. Financial Characteristics of Top Green Compaines in USA: An Empirical Investigation, 15-21. Vol. 11, Iss. 3. A.T. Business Management Review, 2015.
  • Jones, William J., and Ragothaman, Srinivasan. The Impact of the Great Recession on S&P 500 Firms and their Marketing Efforts: An Empirical Analysis. Las Vegas, NV: International Academy of Business and Public Administration Disciplines (IABPAD), 2015 Proceedings, 2015.
  • Heber, Jonathan A., and Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Business Educators, 11. Vol. 19, Iss. 2. Las Vegas, NV: Academy of Legal, Ethical and Regulatory Issues Proceedings, 2015.
  • Jones, William J.. The Effect of Instructor Background and Delivery Modality of Social Media Content on Student Perceptions of Instructor Credibility, Learning and Attitudes Toward Social Media. Denver, CO: 2015 Academy of Marketing Science Annual Conference, 2015.
  • Heber, Jonathan A., Rentschler, Josh D., Jones, William J., and Stoltman, Jeffrey J.. Compensating NCAA Student Athletes: Legal and Policy Issues. New Orleans, LA: Society for Marketing Advances, 2014.
  • Heber, Jonathan A., and Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Marketing Educators. San Jose, CA, 2014: Marketing Educators' Association Conference, 2014.
  • Kettle, Keri, DelVecchio, Devon, Jones, William J., and Haubl, Gerald. Numeric Fluency: A Processing Fluency Account of Consumers' Preference for Round Numbers. Miami, FL: Society for Consumer Psychology, 2014.
  • Eisen, Laurie, Jones, William J., Morgan, Fred W., and Stoltman, Jeffrey J.. College Athlete's Right of Publicity. Boston, MA: American Marketing Association Summer Educator's Conference, 2013.
  • Carmean, Brad, Pate, Kendi, Miller, John, Jones, William J., Morgan, Fred, Boedecker, Karl, and Stoltman, Jeffrey. Extending the Learned Intermediary Doctrine. Boston, MA: Academy of Legal Studies in Business, 2013.
  • Jones, William J., Childers, Terry L., and Jiang, Yang. Buying-related Negativity and Consumer Choice. Philadelphia, PA: 3rd annual Interdisciplinary Symposium on Decision Neuroscience, 2013.
  • Jones, William J., Tangari, Andrea H., and Williams, Larry J.. Unmasking Path Model Fit in Consumer and Marketing Research. Las Vegas, NV: Society for Consumer Psychology, 2012.
  • Jones, William J., Childers, Terry L., and Jiang, Yang. The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions, 201-213. Vol. 89, Iss. 1. Biological Psychology, 2012. (DOI: 10.1016/j.biopsycho.2011.10.011)
  • Jones, William J., Vijayalakshmi, Akshaya, and Lin, Jenny M.. Instructing Students on the Use of Behavioral Assessment in Sales Hiring. Edited by Andrea Dixon and James W. Peltier. Journal for Advancement of Marketing Education.
  • Heber, Jonathan A., and Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Business Educators. Candler, NC: Journal of Legal, Ethical, and Regulatory Issues.

Awards and Honors:

  • Best Paper in Conference, AMA Winter Educators' Conference Proceedings, 2005

Presentations:

  • Jones, William J., Ragothaman, Srinivasan. The Impact of the Great Recession on S&P 500 Firms and their Marketing Efforts: An Empirical Analysis. Presented at the International Academy of Business and Public Administration Disciplines , Las Vegas, NV. (October 23, 2015)
  • Jones, William J., Heber, Jonathan A.. Complying with the Spirit of FERPA: A Guide for Business Educators. Presented at the Allied Academies International Conference, Las Vegas. (October 14, 2015)
  • Jones, William J., Eastman, Marilyn. The Effect of Instructor Background and Delivery Modality of Social Media Content on Student Perceptions of Instructor Credibility, Learning and Attitudes Toward Social Media. Presented at the 2015 Academy of Marketing Science Annual Conference, Denver, CO. (May 12, 2015)
  • Heber, Jonathan A., Rentscler, Josh, Jones, William J., Stoltman, Jeffrey J.. Compensating NCAA Student Athletes: Legal and Policy Issues. Presented at the Society for Marketing Advances Conference, New Orleans, LA. (November 8, 2014)
  • Carmean, Brad, Miller, John, Pate, Kendi, Jones, William J., Boedecker, Karl, Morgan, Fred W., Stoltman, Jeffrey J.. Extending the Learned Intermediary Doctrine. Presented at the Academy of Legal Studies in Business Conference, Boston, MA. (August 8, 2014)
  • Heber, Jonathan A., Jones, William J.. The Family Educational Rights and Privacy Act (FERPA): A Guide for Marketing Educators. Presented at the Marketing Educators' Annual Conference, San Jose. (April 26, 2014)
  • Kettle, Keri, DelVecchio, Devon, Jones, William J., Haubl, Gerald. Numeric Fluency: A Processing Fluency Account of Consumers' Preference for Round Numbers. Presented at the Society for Consumer Psychology Conference, Miami, FL. (March 7, 2014)
  • Eisen, Laurie, Jones, William J., Morgan, Fred W., Stoltman, Jeffrey J.. College Athletes' Right of Publicity. Presented at the American Marketing Association Summer Educator's Conference, Boston, MA. (August 11, 2013)
  • Jones, William J., Childers, Terry L., Jiang, Yang. Buying-related Negativity and Consumer Choice. Presented at the 3rd Conference on Interdisciplinary Symposium on Decision Neuroscience, Philadelphia. (May 4, 2013)
  • Jones, William J., Tangari, Andrea H., Williams, Larry J.. Unmasking Path Model Fit in Consumer and Marketing Research. Presented at the Society for Consumer Psychology Conference, Las Vegas, NV. (February 16, 2012)
  • Jones, William J., Childers, Terry L., Morgan, Fred. Disabilities and the Internet; Understanding Consumers with Visual Impairments. Presented at the Association for Consumer Research Annual North American Conference, St. Louis, MO. (October 13, 2011)
  • Jones, William J.. The Shopping Brain: Math Anxiety Modulates Brain Responses to Buying Decisions. Presented at the 2nd Annual Interdisciplinary Symposium on Decision Neuroscience, Philadelphia, PA. (September 16, 2011)
  • Jones, William J., Morgan, Fred W.. Scary is good: How State-oriented Consumers Process Product Warnings. Presented at the Society for Consumer Psychology Conference, Atlanta, GA. (February 24, 2011)
  • Jones, William J., Childers, Terry L., Jiang, Yang. The Shopping Brain: Neural Correlates of Buying under Different Promotional Formats. Presented at the Society for Consumer Psychology Conference, Atlanta, GA. (February 24, 2011)
  • Jones, William J., Morgan, Fred W., Childers, Carla, Chris, McCrory, Gary, Hunter, Jeffrey, Stoltman, Stephen, Vargo. Celebrity Endorsers: Legal Rights and Evolving Issues. Presented at the American Marketing Association Summer Educator's Conference, Boston, MA. (August 15, 2010)