Lawrence & Schiller selected as USD marketing firm

VERMILLION, S.D. -- The University of South Dakota is partnering with Lawrence & Schiller, the Sioux Falls, S.D., advertising and marketing communications agency, to develop comprehensive marketing strategies that will take South Dakota’s flagship university to the next level.

"This is an extraordinary time at The U, and I look forward to working with Lawrence & Schiller," said James W. Abbott, president of The University of South Dakota.

Founded in 1976 by USD alumni Craig Lawrence and Paul Schiller, Lawrence & Schiller's status as a top ad agency in the region is supported by the firm's reputable list of clients, including Great Western Bank, Midcontinent Communications, Sanford Health, and the South Dakota Office of Tourism. The agency’s three-year contract means USD will have access to strategic marketing, copy and design, as well as comprehensive audio/video technology to create a new marketing campaign, which is already in development.

This full-service partnership with Lawrence & Schiller is USD's first with the state’s largest advertising agency. More information about Lawrence & Schiller is available at the company’s Web site: or by contacting (605) 338-8000.