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USD Sociology Professor and Tattoo Expert Weighs in on Justin Bieber’s New Ink

Photo of USD professor David Lane. David Lane teaches one of the only classes in the United States which focuses on the cultural significance of tattoos.

VERMILLION, S.D. – For a brief period last month, songwriter and performer Justin Bieber was once again in the spotlight, only this time for a new slate of tattoos which he showed off on Instagram.

The tattoos, which include a bird that looks like an eagle as well as some gargoyles, took 26 hours of work over three consecutive days to complete, according to Bieber's tattoo artist’s Instagram page.

David Lane, a University of South Dakota assistant professor of anthropology and sociology who teaches one of the only classes in the United States which focuses on the cultural significance of tattoos, said the art of tattooing has been around for thousands of years and has appeared in nearly every culture on Earth.

“There’s nothing new about tattooing,” Lane said. “There’s nothing new in the sense that the oldest bodies that we’ve ever recovered have tattoos. Otzi the iceman has 56 or 57 of them all over his body so here’s a 5,000-year-old body that has tattoos. In a sense, there’s nothing new about inserting pigment into the skin and creating some sort of permanent design.”

Lane said the reason Bieber's tattoos have been considered newsworthy to various news organizations is two-fold. Tattooing has been increasing in the United States and we’ve entered a period of time where people can portray idealized versions of themselves through social media.

“If you look at the ways he’s tried to distribute this, it’s all been through social media. It took 20 some hours to complete — well he didn’t take pictures and send it out when it was partially complete, did he? And when was the last time he was relevant as a public figure? But all of a sudden, he becomes relevant, and a day or two later he’s hanging out with Selena Gomez," said Lane.

In addition to Bieber being able to use his new tattoos to again reach relevance in the tabloids, Lane said Bieber's use of social media to show off his ink is also representative of his status as a celebrity. Unlike the majority of people, celebrities tend to not be in danger of losing their jobs or face adverse public reaction when they reveal they have tattoos.

“I think someone like Justin Bieber can afford to deal with the consequences of being tattooed. And when I say afford, he’s in a very different position of being visibly tattooed in that is he has enough money and relative security in his lifestyle that it is not going to drastically affect his life chances,” said Lane.

Lane said in the end celebrity tattoos just play into a larger history of tattooing and the social conversation which takes place around the art form.

“If you want to know more about Bieber, tattooing, tattoos, and this whole cultural production process, take my class," he said.


USD's College of Arts & Sciences offers students a top-notch undergraduate liberal arts education in the humanities, social sciences and sciences as well as graduate programs that have earned USD distinction as a research university by the Carnegie Foundation. The college's more than 22,000 alumni include famous journalists, Hollywood screenwriters, novelists, a Nobel Prize winner, South Dakota governors, attorneys, physicians, justices of the state Supreme Court, distinguished university faculty and international humanitarians.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News