Focus your career path with strengths in creativity, market analysis and strategic marketing with a curriculum that examines factors in purchasing as well as skills in developing and managing a brand. Examine the product development process from conception through rapid prototyping, forecasting demand, production and launch. Students also explore using data to identify high value and/or high-risk customers, products, and processes. Graduates will gain competencies to fill a variety of roles in helping a firm develop and market its products and services. Learn more at usd.edu/online-marketing.
Students need to meet prerequisite requirements to be eligible for the advanced courses in this certificate program. These courses include undergraduate coursework in marketing (required for program) and statistics (required if students wish to take DSCI 724 as an elective). The Beacom School of Business offers these courses both as online undergraduate courses and online graduate-level foundations courses. Challenge exams are also available.
General Application Requirements
Completed application
$35 application fee
Official transcripts*
Letters of recommendation*
Statement of purpose
Resume/CV*
*Requirements for admission vary by program and may require different documentation and have different deadlines. This list is not all-inclusive, to view specific program requirements and submission deadlines, follow the “Admissions Information” hyperlink at the top of this page OR visit the specific program/dept. page found here: link.usd.edu/grad-catalog
State Authorization- It Matters Where You Live
If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference USD’s State Authorization webpage.