Joe L. Floyd was founder and president of the KELOLAND Radio and Television Stations, since the 1952 purchase of KELO-AM, in Sioux Falls. Floyd began his career in motion picture theaters at the Minnesota Theater in Minneapolis in 1928, and moved to Sioux Falls as Manager of the Granada Theater in 1933.
Together with his lifelong partners and friends, Eddie Ruben and Larry Bentson, they constructed and "signed on" KELO-TV, the first television station in South Dakota, on May 24, 1953.
Floyd, together with his partners, went on to establish Midcontinent Media, Inc., a company for which he served as its first president, and later chairman of the board. Midcontinent Media, Inc., operates motion picture theaters, radio and television stations, cable television systems, video retail stores, together with long distance answering and paging, in South Dakota and other Midwestern states.