Beacom Sampler

Take Your Career to the Next Level

University Center
Sioux Falls
May 12th, 2017

Tips and tools to help managers and leaders create value in their business

Leaders Welcomed - The Beacom Sampler is designed for motivated managers and leaders who want to take their career and their organization to the next level.

Develop Your Future - This short-term investment will pay long-term results as you sample the expertise of USD’s Beacom School of Business and learn new tips and tools you can use to improve your business now.

Choose Topics to Meet Your Needs - Use your day to explore up to four 60-minute topics. There are so many to choose from that you’ll want to bring a co-worker so you don't miss a thing!

Topics

Join up to four of our 60-minutes topics with the region's leaders in business education. Our sessions are designed to give you the tools you need to help create value in your business.


Business Ethics

Solving Ethical Conflicts
Dr. Greg Huckabee

What causes good people to make unethical decisions? All businesses face ethical conflict at one time or another. Often those conflicts are around fraud, confidentiality, finance, and honesty. They can range from taking credit for another’s work to the gross fraud of companies like Enron. What breeds the conflict, and how may it be solved before and after a problem arises?

In this session, you will become familiar with the four types of stakeholders commonly found in all businesses and what drives their position, recognize several ethical models that can be used to lessen the conflict in their interests, and gain experience searching for a solution.

Faculty Information

Dr. Greg Huckabee
Dr. Greg Huckabee

Negotiation

Negotiate a Better Deal for Yourself and Your Organization
Tyler Custis

Deal-making can be one of the most important ways to improve profitability. A good deal could position you for tremendous success, but a bad deal could cripple your company. Successful dealmakers know how to plan their negotiations and find added value in both win-win and zero-sum negotiations.

During this session, you will gain insight to identify the type of negotiation you are in, learn how to explore interests and identify issues, develop useful negotiation techniques, and develop the confidence to negotiate future deals.

Faculty Information

Tyler Custis
Tyler Custis

Strategy

Accidental Success – On Purpose
Dr. Marcie Sariol

Do you ever find yourself asking, "How did I get this right the first time, and how can I do it again?” Learn how to explore decisions such as when and how to grow organically or inorganically, whether expansion should be in your future, when product exploitation is more valuable than new product exploration, and whether you should consider restructuring to pursue other opportunities.

In this session, you’ll review the strategic management process to better uncover which business and corporate-level strategies equate to current and future success, recognize your competitive position in the market, and enhance your critical thinking skills in strategic issues involving modern, complex business organizations seeking growth.

By applying a strategic management process as your blueprint, you can achieve strategic competitiveness and replicable success, on purpose.

Faculty Information

Dr. Marcie Sariol
Dr. Marcie Sariol

Process Improvement

Lean Management: How to Trim the Fat in Any Industry
Dr. Dan Tracy

Lean management can transform nearly every business, regardless of size or industry. Adopting lean practices can drive out waste and increase value to you and your customers. Understanding basic paradigms of lean management and the lean culture dramatically increase its success.

In this session, you will learn the basic thrust of lean management and overcome some misperceptions of the gains that can be made through continuous process improvement. You will also explore some of the critical pitfalls of poor lean implementation and gain an understanding of the critical role executives play in the successful implementation of a lean management culture. You will leave with an awareness of the dramatic financial impact that successful lean implementation can have on a firm in any industry.

Faculty Information

Dr. Dan Tracy
Dr. Dan Tracy

Marketing and Branding

Building Brand Equity Through Relationships
Dr. Samer Sarofim

Strong brands are built on more than just the quality of the product or service you offer. Customers’ perceived value is a crucial element of your brand’s equity. It is shaped by the experiences around your brand so that customers have specific, positive thoughts, feelings, beliefs, opinion, and perceptions about it.

The session will emphasize the practical dimensions of brand management and highlight the process of establishing brand equity and managing brands over time. In this session, you will learn how to recognize the various levels of building customer-based brand equity, formulate a strategic tool to measure brand performance, and identify the current level of brand-customer relationship and explore brand growth opportunities.

Faculty Information

Dr. Samer Sarofim
Dr. Samer Sarofim

Leadership and Communication

What You Said, What They Heard: The Message Behind the Message
Dr. Mark Yockey

Employers often think that they are being clear when they communicate with their employees, but can become frustrated when the outcomes and attitudes they expect aren’t realized. Conversations often carry more meanings than just the words we speak. They also say a lot about our relationship with the person with whom we are speaking.

This session explores how the nature of the relationship and our experiences with that person inform what we truly believe about what we hear. It offers suggestions to help us see the message behind the message and modify accordingly.

Faculty Information

Dr. Mark Yockey
Dr. Mark Yockey

Innovation

Innovation and/or Entrepreneurship: Making a Lasting Impact
Dr. Matt Fox

While we often think of innovation and entrepreneurship as inextricably linked, different priorities emerge among people who focus on creating new technologies and those who focus on creating new businesses.

In this session, we’ll take a look at some research on motivation among executives in medical startups to understand the different meanings of impact, how these differences affect collaboration in businesses that depend on innovation to succeed. We’ll discuss how these different priorities can lead to conflict, and how strong leaders can resolve these conflicts to drive both technological advances and business growth.

Faculty Information

Dr. Matthew Fox
Dr. Matt Fox

Location

The University Center – Sioux Falls is conveniently located at the corner of 60th St. North and Career Avenue. This is just west of Interstate 29 at exit 83.

Parking Information

Ample free parking is available at the University Center. Park in any undesignated space in the open lots.