Marketing supports the success of an organization through the management of the organization's relationship with its customers. Marketing creates exchanges that satisfy the needs and wants of customers while providing revenue and other benefits to the organization.
Mu Kappa Tau (MKT) is an honorary fraternity for marketing juniors and seniors. MKT believes scholastic excellence should be a high priority for every marketing student and encourages a life-long commitment to an exceptional standard of ethics and achievement within the marketing environment.
Congratulations to the USD Student Chapter of the American Marketing Association (A.M.A.). In only its first full year of operation, the students received a "Commendable" review for their entry into this year's A.M.A.Case Competition. Student chapters from around the world participate in the case competition. This accomplishment is a testament to the leadership of chapter president, Kirby Nitzschke, and efforts of the Chapter’s members.