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Contact Information:

The Beacom School of Business
414 E. Clark St.
101 Patterson Hall
Vermillion, SD 57069
phone: (605) 677-5537
fax: (605) 677-5058
bschool.mkt@usd.edu

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Last Modified: 01/31/07

marketing

Welcome to the University of South Dakota Department of Marketing

Marketing is the newest major in the Beacom School of Business.  The previous "marketing specialization" under the management major has received recognition as one of the six majors in the Beacom School of Business.

The study of marketing gives students the skills to analyze and understand the field of marketing and the influences that affect marketing strategy.  The U's Business School faculty is committed to providing students with a broad understanding of today's marketplace.

Marketing supports the success of an organization through the management of the organization’s relationship with its customers. Marketing creates exchanges that satisfy the needs and wants of customers while providing revenue and other benefits to the organization.

Marketers are involved in the creation of new products, research into customer behaviors, and the promotion, pricing and distribution of the products and services an organization provides.  Marketers strive to create unique product and service offerings that distinguish the organization from its competitors and support the establishment of mutually beneficial long-term customer relationships.