Marketing Home
The study of marketing gives students the skills to analyze and understand the field of marketing and the influences that affect marketing strategy.
Marketing supports the success of an organization through the management of the organization's relationship with its customers. Marketing creates exchanges that satisfy the needs and wants of customers while providing revenue and other benefits to the organization. Marketers are involved in the creation of new products, research into customer behaviors, and the promotion, pricing and distribution of the products and services an organization provides. Marketers strive to create unique product and service offerings that distinguish the organization from its competitors and support the establishment of mutually beneficial long-term customer relationships.
Degree Program
Bachelor of Business Administration (B.B.A.) in Marketing
Contact Information
To learn more about our marketing program, please call, visit or
e-mail.
Rhonda Hulkonen, Ed.D.
Assistant Dean, Student Services
605-677-6268
bschoolstudentsvs@usd.edu
