Customer Relationships

Marketing skills will help you create new products, research customer behaviors and more.  

Each of our majors begins with the freshman/sophomore (First/Second Year) curriculum. During the first two years of a four-year program of study, you will complete the liberal learning requirements of the university and the prerequisites for admission to the business majors.

The Pre-Major Business Core must be completed before full admission to the School of Business major is granted.


Marketing: Bachelor of Business Administration

This degree allows a student to work in any industry that has customers and wants to help customers solve problems.

View Curriculum


Online & Off-Campus Options

Four-Year Program Guides

All business students must meet the university graduation requirements, Beacom School of Business degree requirements, as well as the requirements of the business major.

The Classroom & Beyond

  • Stay up-to-date with the latest news from the accounting and finance Departments at the Beacom School of Business.

  • Pi Sigma Epsilon​ is a professional marketing fraternity that brings theory and practice together. Students of any major may join alumni, educators and practitioners in a nationwide network of marketing opportunities and resources.

  • Assistant Professor Rand Wergin teaches Marketing, Marketing Planning and Strategy, Personal Selling, Foundations of Marketing and Organizational Behavior and Managerial Marketing. His teaching interests are in the areas of consumer behavior and public policy. He is also faculty advisor for the Delta Mu chapter of Pi Sigma Epsilon, the professional sales and marketing fraternity.

After Graduation

Graduates of the Beacom School of Business have been putting their marketing skills to work in some of the nation's top companies and organizations.

Potential Careers

  • Financial Advisor
  • Staffing Manager
  • Marketing Representative
  • Supervisor-Operations Leadership Development Program
  • Social Media Specialist
  • Marketing/Media Planner 

Recent Employers

  • Modern Woodmen
  • Robert Half
  • Federated Insurance
  • Blue Bunny
  • Tip Top Tux
  • MRT

Success Stories

Getting involved is the key to any Beacom student's success. I was in the business fraternity Pi Sigma Epsilon that gave me the connection to my career now. Grant Lueders, 2013 Graduate