Shane Semmler

Shane Semmler

Associate Professor

COMMUNICATIONS STUDIES

Dakota Hall 337

Phone: (605) 677-9302

Email: Shane.Semmler@usd.edu

Bio:

I grew up in north-central Sioux Falls, attended Washington High School, earned my B.A. at Augustana College, M.A. at USD, and Ph.D. at the University of Oklahoma.


Teaching Interests:

I coach USD's Speech and Debate Team and teach classes supporting my research interests in mediated persuasion and narrative entertainment. I regularly teach Communication, Symbols, and Society (SPCM 203), Political Communication (SPCM 417/517) , Persuasion (SPCM 422/522), Nonverbal Communication (SPCM 208) and courses that support the speech speech and debate team, including Argumentation (SPCM 222), Advanced Public Speaking (SPCM 215), and Oral Interpretation of Literature (SPCM 340). In spring 2018, I will teach a topics course instructing students in fluent use of quantitative content analysis as a research method in communication studies.


Research Interests:

My theoretical research program uses humanistic methods to understand the meanings of mediated messages and social behavioral methods to explain, predict, and control the influence of those messages. I am particularly interested in how involvement with mediated narratives and public speaking persuades and/or overcomes resistance to persuasion. My research is published in Communication Monographs, Communication Quarterly, Human Communication Research, and Western Journal of Communication. Most recently, I published an article in Communication Research Reports reporting that audio-only soliloquy, in the Showtime series Dexter, predicts more involvement with the addressing character. I also published a book chapter reporting research showing that reminders of death predict more involvement with a favorite television character. My current research is investigating the influence audiovisual soliloquy in Netflix's House of Cards. In 2016, I began a two-year term as the associate editor of Discourse: Journal of the Speech Communication Association of South Dakota.


Education:

  • Ph D, Communication, University of Oklahoma, 2010
  • MA, Communication Studies, University of South Dakota , 2004
  • BA, Government, Augustana College, 1994

Licensures and Certifications:

  • Secondary Education Teaching Certificate - Social Sciences, Black Hills State University

Grants:

  • Teaching Improvement Grant, Center for Teaching and Learning. Grant Role: Principal. (2011 - 2012)

Publications:

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • Semmler, Shane. The Existential Function of Parasocial Relationship Interaction. In Denying Death: An interdisciplinary Approach to Terror Management Theory, edited by Lindsey A. Harvell & Gwendelyn S. Nisbett. East Sussex, UK: Interdisciplinary Perspectives on Terror Management Theory, 2016.
  • McKay-Semmler, Kelly, and Semmler, Shane. The unfinished work of feminism: An analysis of online user-generated comments responding to public opinion polls about gender equality. In Gender and Work: Exploring Intersectionality, Resistance, and Identity, edited by M. Sternadori & C. Prentice, 279. Cambridge Scholars, 2016.
  • Semmler, Shane, Loof, Travis, and Berke, Collin. The Influence of Audio-Only Character Narration on Character and Narrative Engagement, 63-72. Vol. 32, Iss. 1. Communication Research Reports, 2015. (DOI: 10.1080/08824096.2014.989976)
  • Semmler, Shane, Loof, Travis, and Berke, Collin. The Influence of Audio-Only Character Narration on Character and Narrative Engagement, 63-72. Vol. 32, Iss. 1. Communication Research Reports, 2015. (DOI: 10.1080/08824096.2014.989976)
  • McKay-Semmler, Kelly, Semmler, Shane, and Kim, Young Y.. Local news media cultivation of host receptivity in Plainstown, 188-208. Vol. 40, Iss. 2. Human Communication Research, 2014. (DOI: 10.1111/hcre.12024)
  • Miller, Claude H., Ivanov, Bobi, Landau, Mark J., Masad, Dini, Semmler, Shane, and White, Jennifer A.. Differences in the experience and expression of sexual jealousy: A terror management theory perspective, 65-75. Vol. 2, Iss. 2. Universal Journal of Psychology, 2014. (DOI: 10.13189/ ujp.2014.020203)
  • Semmler, Shane. Using video clips to illustrate how paralinguistic variation communicates emotion, 57-61. Vol. 1. Discourse: The Official Journal of the Speech Communication of South Dakota, 2014.
  • Semmler, Shane. Book review: M. Wheeler, "Celebrity politics.", 190-192. Vol. 31, Iss. 1. Political Communication, 2014. (DOI: 10.1080/10584609.2014.865479)
  • Semmler, Shane, McKay-Semmler, Kelly, and Robertson, Terry. Gendered issue depictions in Commander in Chief vs West Wing, 247-262. Vol. 21, Iss. 5. Atlantic Journal of Communication, 2013. (DOI: 10.1080/15456870.2013.840304 )
  • McKay-Semmler, Kelly, and Semmler, Shane. The art of making conversation: Learning the skills of small talk, 48-55. Vol. 40. Communication and Theater Association of Minnesota Journal, 2013.
  • Semmler, Shane, and Bobby, Jacob. Consumer materialism: An ideological critique and a dialogic response, 559-581. Vol. 77, Iss. 5. Western States Journal of Communication, 2013. (DOI: 10.1080/10570314.2012.762113)
  • Pfau, Michael, Banas, John, Semmler, Shane, Deatrick, Leslie, Mason, Alicia, Nisbett, Gwen, and Lane, Lyndsay. Role and impact of involvement and enhanced threat in resistance. Edited by Janette Kenner Muir, 1-18. Vol. 58, Iss. 1. Communication Quarterly, 2010. (DOI: 10.1080/01463370903520307)
  • Pfau, Michael, Semmler, Shane, Deatrick, Leslie, Mason, Alicia, Nisbett, Gwen, Lane, Lindsay, and Craig, Elizabeth. Nuances about the role and impact of affect in inoculation. Edited by Mike Allen, 73-98. Vol. 76, Iss. 1. Communication Monographs, 2009. (DOI: 10.1080/03637750802378807)
  • Pfau, Michael, Houston, Brian, and Semmler, Shane. Mediating the vote: The changing media landscape in US presidential elections. Lanham, MD: Rowman & Littlefield, 2007.
  • Pfau, Michael, Houston, Brian, and Semmler, Shane. Presidential election campaigns and American democracy : The relationship between communication use and normative outcomes. Edited by Gregory Payne, 48-62. Vol. 49, Iss. 1. American Behavioral Science, 2005. (DOI: 10.1177/0002764205279429)
  • Semmler, Shane. Fetching good out of evil: George W. Bush's post 9/11 rhetoric. Edited by Dan Cronn-Mills, 67-90. Vol. 40. Speaker and Gavel, 2003.

Awards and Honors:

  • Top Faculty Paper: An Experimental Investigation of Drama and Prose Interpretation's Influence on Entertainment and Entertainment Overcoming Resistance to Persuasion, National Forensics Association Division of the National Communication Association, 2017
  • Award for Academic Excellence (USD Speech & Debate Team), South Dakota Board of Regents, 2017
  • Belbas Teacher Award Nominee, 2017
  • USD Speech & Debate Team, Intercollegiate Forensics, 2017
  • Top Four Paper in Intergroup Communication: Advances in Theorizing and Measuring Intergroup Contact, International Communication Association: Intergroup Communication Interest Group, 2014
  • Richard and Sharon Cutler Award in Liberal Arts, USD College of Arts & Sciences, 2014
  • Ralph Cooley Award for Top Faculty Paper in the Division (co-author), National Communication Association: International/Intercultural Division, 2013
  • Top Faculty Paper Panel (co-author), National Communication Association: International/Intercultural Division, 2013
  • Belbas-Larson Outstanding Teaching Award Nominee, University of South Dakota, 2013
  • Outstanding Dissertation Award Nominee, Political Communication Division of the National Communication Association, 2010
  • Top Graduate Student Paper, Sooner Communication Conference, 2007
  • Top Paper Award, Environmental Communication Division of the National Communication Association, 2006
  • Outstanding Graduate Student, Department of Communication: University of Oklahoma, 2005
  • Vera Way Marghab Writing Competition, South Dakota State University, 2004
  • Top Graduate Student Paper, Political Communication Division of the Central States Communication Association, 2003

Presentations:

  • Semmler, Shane M., Swets, Megan, Quanbeck, Bailey, Warner, Blake. An Experimental Investigation of Drama and Prose Interpretation's Influence on Entertainment and Entertainment Overcoming Resistance to Persuasion. Presented at the National Communication Association, Dallas, TX. (November 17, 2017)
  • Semmler, Shane, McKay-Semmler, Kelly, Meintz, Tyler. House of Cards' influence on support for a female executive: A content analysis and national cultivation study. Presented at the Biennial Women, Gender, & Sexuality Studies Research Conference, University of South Dakota, Vermillion, SD. (March 24, 2017)
  • Semmler, Shane, McKay-Semmler, Kelly, Meints, Tyler. House of Cards' Influence on Support for a female executive: A content analysis and national cultivation study; You do not have access to modify this field.House of Cards' influence on support for a female executive: A Content Analysis and National Cultivation study. Presented at the National Communication Association, Philadelphia, PA. (November 12, 2016)
  • Semmler, Shane M.. Soliloquy's Elicitation of Identification and Identification Overcoming Resistance to Persuasion. Presented at the National Communication Association, Philadelphia, OA. (November 12, 2016)
  • Semmler, Shane M., McKay-Semmler, Kelly L., Meints, Tyler. Identification Overcoming Resistance to Frank Underwood's Policy Agenda in House of Cards. Presented at the National Communication Association, Philadelphia, PA. (November 10, 2016)
  • Semmler, Shane, McKay-Semmler, Kelly, Meints, Tyler D.. House of Cards' influence on support for a female executive: A content analysis and national cultivation study. Presented at the National Communication Association Conference, Philadelphia, PA. (November 10, 2016)
  • Semmler, Shane. The existential function of parasocial interaction. Presented at the National Communication Association, Las Vegas, NV. (November 22, 2015)
  • Semmler, Shane, McKay-Semmler, Kelly, Prodanovich, Rachel. Cultivation of host community attitudes by local television newscast immigration coverage.. Presented at the 2015 Biennial Congress of the International Academy for Intercultural Research, Bergen, Norway. (June 30, 2015)
  • Semmler, Shane, Rachel, Prodanovich, McKay-Semmler, Kelly, Froehlich, Rebecca, Novotny, Alaina, Patel, Sama, Peitz, Stacie, Schley, Elizabeth. The undone work of feminism: User-generated comments responding to feminism's ostensible unpopularity. Presented at the Biennial Women and Gender Research Conference , University of South Dakota, Vermillion, SD. (April 10, 2015)
  • Semmler, Shane. The Influence of Mortality Salience on Parasocial Interaction and Value Cultivation. Presented at the Annual Meeting of the National Communication Association, Chicago, IL. (November 2014)
  • McKay-Semmler, Kelly, Patel, Sama, Prodanovich, Rachel, Semmler, Shane. Intergroup contact and host community attitudes toward immigrants in Plainstown: A mixed methods study. Presented at the International Communication Association, Seattle, WA. (May 22, 2014)
  • VonEhwegen, Jennifer, Semmler, Shane. Televised depictions of same-sex. Presented at the Central States Communication Association, Minneaplis, MN. (April 2, 2014)
  • McKay-Semmler, Kelly, Semmler, Shane, Kim, Young Y.. Local media cultivation of host community attitudes in Plainstown, USA. Presented at the National Communication Association Conference, Washington, D.C.. (November 22, 2013)
  • Semmler, Shane, Loof, Travis, Berke, Collin. The influence of audio-only direct address on involvement with characters in narrative television. Presented at the National Communication Association Conference, Washington, DC. (November 22, 2013)
  • Semmler, Shane. Influence of narrative-trailer political advertising on transportation and resistance to persuasion. Presented at the International Communication Association , London, UK. (June 18, 2013)
  • McKay-Semmler, Kelly, Semmler, Shane. Cultivating host receptivity and host conformity pressure: Exploring media use and host attitudes on immigration. Presented at the International Communication Association Conference, London, UK. (June 18, 2013)
  • McKay-Semmler, Kelly, Semmler, Shane, Kim, Young Y.. Cultivating host receptivity and host conformity pressure: Exploring the relationship between media use and host community members' attitudes toward immigrants. Presented at the National Communication Association Conference, Orlando, FL. (November 15, 2012)
  • Semmler, Shane. Television involvement versus television exposure in the online model of second-order cultivation. Presented at the National Communication Association, Orlando, FL. (November 2012)
  • Semmler, Shane, Bobby, Jacob, . Validation of a content analytic instrument for evaluating the parasocial interaction potential of political talk radio. Presented at the International Communication Association, Phoenix, AZ. (June 2012)
  • Semmler, Shane. Sponsor credibility's role in the process of. Presented at the National Communication Association, New Orleans, LA. (November 2011)
  • Semmler, Shane, Bobby, Jacob, Michels, Collin, Loof, Travis. Parasocial Interaction in the Online Model of Value Cultivation. Presented at the International Communication Association, Boston, MA. (May 2011)
  • Semmler, Shane, White, David, Siebert, Heather, Grosvenor, Daniel. A Content Analysis and Experimental Evaluation of 2009 Health Care Reform Policy-Campaign Advertising. Presented at the National Communication Association, San Francisco, CA. (November 2010)
  • Semmler, Shane, Whitehill, Tyson, Matt, Hammer, Erin, Hill, Seurer, Leah, Jamie, Stech. Weighted and Unweighted Descriptions of 2008 Presidential-Candidate-Sponsored Political Advertisements. Presented at the National Communication Association, Chicago, IL. (November 2009)
  • Semmler, Shane, McKay-Semmler, Kelly, Robertson, Terry. Consequential Depictions of Female Leadership in Commander in Chief. Presented at the Central States Communication Association, Saint Louis, MO. (April 2009)
  • Semmler, Shane, Pfau, Michael, Deatrick, Leslie, Mason, Alicia, Lane, Lindsay, Craig, Elizabeth. Role and Impact of Involvement and Enhanced Threat in Resistance. Presented at the National Communication Association, San Diego, CA. (November 2008)
  • Semmler, Shane. Antecedents and Consequences of Presidential Parasocial Interaction. Presented at the National Communication Association, Chicago, IL. (November 2007)
  • Semmler, Shane, Houston, Brian. Revelations of Citizenship: A Content Analysis of the Depicted Citizenship Behaviors in Major Newspapers. Presented at the Sooner Communication Conference, Norman, OK. (March 2006)
  • Miller, Claude, Ivanov, Bob, Massad, Dini, Semmler, Shane, White, Jennifer. Gender Differences in Sexual Jealousy: A Terror Management Theory Perspective. Presented at the National Communication Association, Boston, MA. (November 2005)
  • Semmler, Shane. Phantasy, Ideology, and Ideological Reproduction. Presented at the National Communication Association, Boston, MA. (November 2005)
  • Semmler, Shane. Sowing the Seeds of Revolution in the American Colonies: A Straussian-Burkean Criticism of John Locke's State of Nature. Presented at the National Communication Association, Chicago, IL. (November 2004)
  • Semmler, Shane. Fetching Good Out of Evil: President George W. Bush's Post-9/11 Rhetoric. Presented at the National Communication Association, Omaha, NE. (April 2003)