South Dakota's CMJ Department welcomes Mercury Intermedia CEO

VERMILLION, S.D. -- The Contemporary Media and Journalism Department at the University of South Dakota will host a keynote address by Bill Tallent, CEO of Mercury Intermedia, at 2 p.m. on Monday, Aug. 29 at the Al Neuharth Media Center.

Tallent will share his experience as the CEO of iPad and smartphone developer Mercury Intermedia in a keynote address entitled, “Deciphering Disruption - Skating to Where the Puck Will Be.” Mercury Intermedia builds iOS, Android and WP7 mobile apps for newspapers such as USA Today, The New York Times, Boston Globe and Atlanta Journal Constitution, as well as television stations, including CNN, Fox News and Univision. Its apps have been downloaded more than 20 million times around the globe.

In his keynote address, Tallent will discuss how media executives face unique challenges as they deal with constant changes in business models to meet consumer needs. In addition, he will offer practical advice applicable to all industries, with tips on building highly effective mobile apps, how to know what consumers are seeking, the diminishing role of printing presses, and how to creative flexible and adaptable business models.

“Deciphering Disruption - Skating to Where the Puck Will Be” is open to the public and will be held at the first floor conference room of the Neuharth Center. A photo of Tallent is available at www.usd.edu/press/news/images/releases/Bill_Tallent.jpg.

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Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 206 undergraduate and 71 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 17:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 17 athletic programs compete at the NCAA Division I level.

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