• Ph D, Media and Communication, Texas Tech , 2017
• MA, Communication Studies , University of South Dakota , 2014
• BA, Communication Studies , University of South Dakota , 2011

• Digital Accessibility Training , Center of Teaching and Learning
• Entering Mentoring: Inclusive Mentoring , HHMI Inclusive Excellence Grant
• Building Bots for Journalism: Software You Talk With, Knight's Center
• Hootsuite Platform Certification , Hootsuite

• AI in the Intelligence Community, The Chiesman Fund Advisory Council , (2023 - 2024)
• Arts and Science Travel and Research Grant, (2021 - Present)

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

• Loof, Travis. Social Listening and AI . In Public Relations and the Rise of AI, editors Adrienne Wallace & Regina Luttrell.
• Loof, Travis, Ehlers, Rachel, Lobo Paes , Julia, Haider, Prah, and Spinks, Rachel. The Use of Artificial Intelligence in Crisis Communication: A Study of Public Perceptions and Trust of AI. . Iowa Journal of Communication , 2024.
• Loof, Travis, Spinks , Rachel, and Gagnon, Lindsay. My co-worker is a real tool: Perceptions of Human-AI teamwork.. In Newhouse Impact Journal. Vol. 1, Iss. 1 Newhouse Impact JournalNewhouse Impact Journal, 2024.
• Loof, Travis, and Costello, Lori. Clippy Goes on the Job Hunt: Using AI Assistive Technologies to Learn about the Job Search Process, Careers in Mass Communication, and Develop Familiarity with AI Assistance. In Best Practices in Teaching: Creative Teaching Ideas/Methods For Fostering Freedom of Innovation in the JMC Classroom, 9-13. Iss. 2023 The Association for Journalism and Mass Communication Elected Standing Committee on Teaching , 2023.
• Loof, Travis. Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. London: Profile Books, 2019. $38. 691 pp.: ISBN-13: 9781610395694,. Journalism and Mass Communication Educator, 2021.
• Semmler, Shane, and Loof, Travis. Audio-Only Character Narration Overcoming Resistance to Narrative Persuasion, 191-200. Vol. 36, Iss. 3 COMMUNICATION RESEARCH REPORTS, 2019. (DOI: 10.1080/08824096.2019.1598855)
• Velez, John A., Loof, Travis, Smith, Casey A., Jordan, Josh M., Villarreal, Jonathan A., and Ewoldsen, David R.. Switching Schemas: Do Effects of Mindless Interactions With Agents Carry Over to Humans and Vice Versa?, 335-352. Vol. 24, Iss. 6 JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, 2019. (DOI: 10.1093/jcmc/zmz016)
• Keene, Justin R., Lang, Annie, and Loof, Travis. Text on screen: Can emotionally incongruent combinations of media frames and messages elicit coactivation in the motivational systems, 1-25. Media Psychology, 2019. (DOI: 10.1080/15213269.2017.1412323)
• Keene, Justin R., Rasmussen, Eric E., Berke, Collin K., Densley, Rebecca L., Loof, Travis, Adams, Robyn B., Mumma, Gregory H., and Marshall, Andrew. The effect of plot explicit, educational explicit, and implicit inference information and coviewing on children's internal and external cognitive processing, 1-22. Vol. 0, Iss. 0 Journal of Applied Communication Research, 2019. (DOI: 10.1080/00909882.2019.1581367)
• Holiday, Steven , Loof, Travis, Cummins, R. Glenn, and McCord, Amber. Consumer response to selfies in advertisements: Visual rhetoric for the Me Me Me generation. Journal of Current Issues & Research in Advertising, 2019.
• Loof, Travis, and Semmler, Shane. Open science data for audio-only character narration overcoming resistance to narrative persuasion.. (DOI: 10.17605/OSF.IO/WY2BA)
• Holiday, Steven, Loof, Travis, Cummins, R. G., and McCord, Amber. Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation, 123-146. Vol. 40, Iss. 2 JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2018. (DOI: 10.1080/10641734.2018.1503107)
• Keene, Justin R., Clayton, Russell B., Berke, Collin K., Loof, Travis, and Bolls, Paul D.. On the Use of Beats-Per-Minute and Interbeat Interval in the Analysis of Cardiac Responses to Mediated Messages, 265-274. Vol. 34, Iss. 3 Communication Research Reports, 2017. (DOI: 10.1080/08824096.2017.1334640)
• Rasmussen, Eric E., Keene, Justin R., Berke, Collin K., Densley, Rebecca L., and Loof, Travis. Explaining parental coviewing: The role of social facilitation and arousal, 1-20. Communication Monographs, 2017. (DOI: 10.1080/03637751.2016.1259532)
• Nutting, Brandon, Loof, Travis, Berke, Collin K., and Dalldorf, Charlie A.. Handgrip strength degradation as a physiological correlate of narrative engagement , S52-S52. Vol. 53 PSYCHOPHYSIOLOGY, 2016.
• Berke, Collin K., Loof, Travis, Densley, Rebecca, Rasmussen, Eric, and Keene, Justin R.. The dynamic interaction of educational content and parent child co-viewing on children's phasic cognitive processing of mediated messages , S82-S82. Vol. 53 PSYCHOPHYSIOLOGY, 2016.
• Loof, Travis, Berke, Collin K., Davidson, Austin, Fisher, Jacob, and Keene, Justin R.. The dynamic interaction of emotional content and modality on coactivation in the motivational systems and psychophysiological responses, S84-S84. Vol. 53 PSYCHOPHYSIOLOGY, 2016.
• Loof, Travis. A narrative criticism of lifestyle reality programs. , 167-178. Vol. 1, Iss. 1 Journal of Media Critiques, 2015.
• Semmler, Shane, Loof, Travis, and Berke, Collin K.. The influence of audio-only character narration on character and narrative engagement, 63-72. Vol. 32, Iss. 1 Communication Research Reports, 2015. (DOI: 10.1080/08824096.2014.989976)
• Berke, Collin K., Loof, Travis, Densley, Rebecca, Rasmussen, Eric E., and Keene, Justin R.. Explaining parental co-viewing: The role of social facilitation and physiological arousal , S38-S38. Vol. 52 PSYCHOPHYSIOLOGY, 2015.

• Best Practices fostering Freedom of Innovation in the Journalism, Media, and Communication classroom , AEJMC Standing Committee on Teaching, 2023
• Top Paper Award, Midwinter Conference for the Association for Education in Journalism and Mass Communication , 2017
• Top Research Paper, Broadcaster Education Association Conference, Research Division, 2017
• Top Faculty Paper Award , Association for Education in Journalism and Mass Communication, Mass Communication and Society , 2016

• Loof, Travis, Luttrell, R, Velazquez, R, Mahin, S, and Wallace, A, Teaching authenticity & transparency in the era of generative AI. Presented at the Association for Education in Journalism and Mass Communication Conference, Philadelphia, PA.. (August 2024)
• Loof, Travis, "A Day in the Life Of…” Bias and AI Co-Creation. . Presented at the Presentation at the Association for Education in Journalism and Mass Communication, Philadelphia, PA.. (August 2024)
• Loof, Travis, and Gagnon, L, Forecasting the Future of Social Norms with Artificial Intelligence. Presented at the Workshop: Forecasting the Future of Social Norms with Artificial Intelligence, Lawerence, KS. (May 2024)
• Loof, Travis, Marketing in the Age of AI: Ethics, Impact, and Innovation . Presented at the Workshop: Marketing in the Age of AI: Ethics, Impact, and Innovation, Minneapolis, MN.. (May 2024)
• Tyson, J, and Loof, Travis, The Third Person Effect: Misinformation and Disinformation of News on Racism.. Presented at the Broadcast Education Association Conference, Las Vegas. (April 2024)
• Loof, Travis, Cox, E, Velazquez, R, Westerman, D, and Bowman, N, The State of Sharing in BEA Research: Moving Intentionally Towards Open Science Practices. Presented at the Panel presentation at the Broadcast Education Association Conference, Las Vegas, Nevada. (April 2024)
• Loof, Travis, Costello, Lori, and Diggs, J, From Threads to Tech: Equipping Students for the Job Market with AI and Career Closet Promotions. Presented at the Panel presentation at the Central States Communication Conference, Grand Rapids, Michigan. (April 2024)
• Loof, Travis, Haider, P, Gagnon, L, Spinks, R, Lobo-Paes, J, and Daniel, K, Decoding Parasocial Interaction: An Audio-Visual Content Analysis Approach. Presented at the Presentation at the Broadcast Education Association Conference, Las Vegas, Nevada. (April 2024)
• Spinks, R, and Loof, Travis, Does the Intelligence Community Dream of AI in their Sleep: Analyzing AI policy through a Fantasy Theme Analysis and Sociotechnical Imaginaries. Presented at the Presentation at the Broadcast Education Association Conference, Las Vegas, Nevada. (April 2024)
• Loof, Travis, Ethical AI in Marketing . Presented at the Trendigital Summit (February 08, 2024)
• Loof, Travis, Using AI in Creativity and Entrepreneurial Thinking . Presented at the Creativity and Entrepreneurial Thinking, Vermillion, SD.. (November 2023)
• Loof, Travis, and Costello, Lori, Practical Uses for Artificial Intelligence in Pedagogy and Higher Education. Presented at the Practical Uses for Artificial Intelligence in Pedagogy and Higher Education, New Orleans, LA.. (November 2023)
• Loof, Travis, AI in K12 Education . Presented at the Artificial Intelligence and Schools Workshop, South Dakota. (September 2023)
• Loof, Travis, Ehlers , Rachel, Haider, Prah, Lobo Paes, Julia, Spinks, Rachel, and Gellerman, Ben , The Impact of AI on Crisis Communication: A Study of Public Perceptions and Trust. Presented at the AEJMC, Washington D.C.. (August 2023)
• Loof, Travis, Navigating Human-AI Teams: Mental Models and Stakeholder Perceptions. Presented at the Newhouse Summit 2023: Provoking and Prognosticating on Generative AI Futures, Syracuse, NY. (July 26, 2023)
• Loof, Travis, Yankton Area Arts: A Social Media Workshop . Presented at the Yankton Area Arts, Yankton SD. (June 06, 2023)
• Loof, Travis, and Costello, Lori, Clippy goes on the job hunt: Using AI assistive technologies to learn about the job search process, careers in mass communication, and develop familiarity with AI assistance . Presented at the AEJMC, Washington, D.C.. (May 2023)
• Loof, Travis, Ehlers , Rachel, and Haider, Prah, Perceptions of Artificial intelligence in Crisis Communication Responses . Presented at the BEA 2023, Las Vegas Nevada. (April 2023)
• Loof, Travis, Rated E for Everyone: Video Games as a way to Level Up Your Research. Presented at the CBBRe Annual Research Symposium, South Dakota. (August 2021)
• Loof, Travis, Miller, Kyle, Martin, Ciarra, Northagen, Paige, Bankers, Emma, and Berke, Collin, Exploring audio-specific message sensation value in workplace safety PSAs.. Presented at the Broadcast Education Association Virtual Vegas Convention, Las Vegas, NV. (April 2020)
• Loof, Travis, and Schweitzer, Kaley, Fundraising & Social Media. Presented at the National Philanthropy Day Conference (October 29, 2019)
• Loof, Travis, Social Media Management: Teaching Data Analytics, Social Media Marketing, and Content Strategy . Presented at the 102nd Annual Conference for the Association for Education in Journalism and Mass Communication, Toronto, Canada. (August 2019)
• Loof, Travis, Video Games as Research: Discussing Upcoming Research and Methods. Presented at the 102nd Annual Conference for the Association for Education in Journalism and Mass Communication, Toronto, Canada. (August 2019)
• Loof, Travis, One-way or two-way Streets: Do effects of “mindless” interactions with agents carry over to humans and vice versa?. Presented at the 69th Annual Conference of the International Communication Association, Washington D.C.. (May 2019)
• Loof, Travis, Video game characters as mindfulness training partners.. Presented at the AEJMC Annual Conference 2018, Washington D.C.. (August 2018)
• Loof, Travis, Krause, Amber, Berke, Collin , and Nutting, Brandon , Message sensation value and narrative engagement as increasing the effectiveness of workplace safety videos. Presented at the Broadcast Education Association (BEA) Annual Conference, Las Vegas, NV. (April 2018)
• Loof, Travis, In the company of selfies: Affective and cognitive response to selfies in print advertisements. Presented at the 67th Annual Conference of the International Communication Association, San Diego, CA.. (May 2017)
• Loof, Travis, Short-circuited: An analysis of source credibility and artificial intelligence. Presented at the AEJMC mid-winter conference, Norman, OK. (March 2017)