The Online Master of Business Administration - Marketing specialization is comprised of 18 credit hours of foundations courses and 36 credit hours of advanced business coursework, as indicated below. All foundations and advanced courses are offered online. Students possessing an undergraduate degree in business may have fulfilled some or all of the foundations coursework requirements. Applicants who enter the program with the foundations courses (or their baccalaureate-level equivalents) completed will be given "advanced standing" and will only need to complete the 36 credit hours of advanced courses. All courses are offered online.

M.B.A. Foundation Coursework (18 credit hours) - dependent upon undergraduate coursework

Course/No. Course Title Rotation Required Prerequisite
ACCT 520 Foundations of Accounting (3 cr.)
(Equivalent to Principles of ACCT I and II)
Every Fall
BADM 505 Foundations of Finance (3 cr.)
(Equivalent to Principles of Finance)
Every Summer ACCT 520: Foundations of Accounting
BADM 520 Foundations of Calculus & Statistics for Business (3 cr.)
(Equivalent to Business Calculus and Statistics)
Every Spring
BADM 523 Foundations of Information Systems (3 cr.)
(Equivalent to Information Systems)
Every Spring
BADM 580 Foundations of Marketing & Organizational Behavior (3 cr.)
(Equivalent to Principles of Marketing and Organizational Behavior)
Every Summer
ECON 580 Foundations of Economics (3 cr.)
(Equivalent to Principles of Micro and Macro Economics)
Every Fall

Advanced Courses - M.B.A. (27 credit hours)

Course/No. Course Title Rotation Required Prerequisite
ACCT 781 Managerial Accounting (3 cr.) Every Fall
Every Spring
ACCT 520: Foundations of Accounting
BADM 710 Managerial Finance (3 cr.) Every Fall
Every Spring
BADM 505: Foundations of Finance
BADM 720 Quantitative Analysis (3 cr.) Every Spring
Every Summer
BADM 520: Foundations of Calculus & Statistics for Business
BADM 760 Operations Management (3 cr.) Every Spring
Every Fall
BADM 525: Foundations of Operations Management
BADM 761* Leadership Development (3 cr.) Every Spring
Every Summer
BADM 580: Foundations of Marketing and Organizational Behavior
BADM 762 Business and Its Development (3 cr.) Every Fall
Every Spring
ECON 782: Managerial Economics
BADM 761: Leadership Development
BADM 770 Managerial Marketing (3 cr.) Every Fall
Every Spring
BADM 580: Foundations of Marketing & Organizational Behavior
BADM 780 Strategic Management (3 cr.) Every Fall
Every Spring
ACCT 781, BADM 710, BADM 770, ECON 782
ECON 782 Managerial Economics (3 cr.) Every Fall
Every Summer
ECON 580: Foundations of Economics AND
BADM 520: Foundations of Calculus & Statistics for Business

*BADM 761 Leadership Development is offered primarily online with a rich, five-day, face-to-face experience. Content for this course will be delivered online initially with the residency component taking place in either July or April (depending on the semester). Students enjoy this signature experience and use the opportunity to network and form a deeper connection with faculty and colleagues.

Advanced Courses - Marketing (9 credit hours)

Course/No. Course Title Rotation Required Prerequisite
MKTG 771 Advanced Consumer Behavior (3 cr.) TBA BADM 580: Foundations of Marketing and Organizational Behavior
Select two of the following:
MKTG 772 New Product Development (3 cr.) Spring Odd Years BADM 580: Foundations of Marketing and Organizational Behavior
MKTG 535 Brand Management 3 cr.) Spring Even Years BADM 580: Foundations of Marketing and Organizational Behavior
DSCI 527 Supply Chain Management (3 cr.) Fall Even Years BADM 370
DSCI 724 Data Mining for Managers (3 cr.) Every Summer BADM 520: Foundations of Calculus and Statistics for Business
BADM 592 Approved Special Topics (3 cr.) TBA

Master of Business Administration - Marketing specialization Program Total: 33-54 credit hours