Cultivate your skills in creativity, market analysis and strategic marketing.
The Online Graduate Certificate in Marketing allows potential students to benefit from in-depth study of consumer behavior, new product development, branding, and other topics relevant in today’s dynamic market environment. The Marketing certificate can cultivate a more focused career path with strengths in creativity, market analysis, and strategic marketing.
The rapid pace of technology has changed the way that individuals and organizations make purchase decisions. Companies must re-think how they develop and promote their products and services. Successful organizations analyze the factors that influence consumer and organizational buying behavior and make decisions that leverage those factors to generate sales and profit. They understand the role that brands play and how to maximize them for profit.
The curriculum of the Marketing specialization or certificate includes all of the factors that contribute to a purchase decision as well as how to develop and manage a brand. Students examine the entire product development process from conception through rapid prototyping, forecasting demand, production and launch. They also explore how to use data to identify high value and/or high risk customers, products, and processes. Graduates can fill a variety of roles in helping a firm develop and market their products and services.
Application requirements can be found at Graduate School Admission Requirements and include:
For more detailed admission requirements, please refer to Entrepreneurship, Management and Marketing Division in the current graduate catalog.
The required coursework for the online Graduate Certificate in Marketing can be applied toward a Master of Business Administration with Marketing specialization.
For more information about the Graduate Certificate in Marketing, contact USD Online at 800-233-7937 or by e-mail at firstname.lastname@example.org.