Elizabeth Manser Payne

Elizabeth Manser Payne

Assistant Professor

BEACOM SCHOOL OF BUSINESS

Bio:

A published researcher with extensive teaching and professional industry experience. Professional industry experience in sales, retail management, customer service, employee training, human resources, consulting, and P&L management. Global perspectives with work experience in the Nagasaki, Japan Board of Education


Teaching Interests:

Marketing Strategy, International Marketing, Consumer Behavior, Digital Marketing, and Retail Marketing


Research Interests:

Omni-channeling, Mobile Marketing, Retail Marketing, and Artificial Intelligence


Education:

  • DBA, Marketing, University of Wisconsin- Whitewater, 2018
  • MBA, International Marketing, Thunderbird, School of Global Management, 1992
  • BS, International Studies and Political Science , University of Wisconsin-Oshkosh, 1988