Rand Wergin

Rand Wergin

Associate Professor

BEACOM SCHOOL OF BUSINESS

Beacom Hall 211

Phone: (605) 658-6556

Email: Rand.Wergin@usd.edu

Teaching Interests:

Principles of Marketing, Consumer Behavior, Professional Selling, Promtional Strategies, Sports Marketing, Marketing Strategy, Marketing Research


Research Interests:

My research interests lie broadly in the areas of consumer behavior and public policy. Specifically I am interested in the issues of sustainability, materialism, environmental concern, voluntary simplicity, and consumer thrift.


Education:

  • Ph D, Marketing, Oklahoma State University, 2009
  • Teaching Certification, Secondary Education, Occupational and Educational Administration, Oklahoma State University, 1998
  • MBA, University of Denver, 1991
  • BS, Marketing and Economics, Oklahoma State University, 1988

Research:

  • USD Mobile Computing Initiative Grant, Center for Teaching and Learning, (2009 - 2011)

Publications:

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • Tracy, Dan, Wergin, Rand, and Knight, John E.. The Assessment of Learning Using Repeatability: To What Extent Does Multiple Choice Testing Indicate Learning. International Conference on Learning and Administration in Higher Education, 2016.
  • Wergin, Rand, Muller, Richard, and Tracy, Dan. An Analysis of Small Town Retail Pull Factors in a Rural State. Iss. 21. Aberdeen, South Dakota: Conference on International Business and Contemporary Issues in Business, 2014.
  • Muller, Richard, and Wergin, Rand. A Test of Learning Concepts: Teaching Business Integration to the Freshman Business Student Learner via Podcasting. Vol. Spring-2014 . Martin, TN : Journal of Learning in Higher Education, 2014.
  • Wergin, Rand, Tracy, Dan, and Gillispie, Michael. An Update of Retail Trade Patterns in South Dakota. Iss. 21. Aberdeen, South Dakota: Conference on International Business and Contemporary Issues in Business, 2013.
  • Dykstra, De Vee, Tracy, Dan, and Wergin, Rand. An Empirical Look at Business Students' Attitudes towards Laptop Computers in the Classroom. Martin, Tennessee: Journal of Learning in Higher Education, 2013.
  • Wergin, Rand, and Muller, Richard. A Case Study in Marketing Communications: Traditions vs E-media Advertising. Edited by Ed Joiner. Nashville, TN: International Journal of the Academic Business World, 2012.
  • Wergin, Rand, Tracy, Dan, and Dykstra, De Vee. An Investigation into Student Personality and Their Attitudes Toward Laptop Use in the Business School Classroom, 7-15. Vol. 7, Iss. 2. Journal of Learning in Higher Education, 2011.
  • Dykstra, De Vee, Tracy, Dan, and Wergin, Rand. A Profile of Students and Their Attitudes Toward Laptop Use in the Business School Classroom. Nashville, TN: International Conference on Learning and Administration in Higher Education, 2010.
  • Wergin, Rand, Tracy, Dan, and Dykstra, De Vee. An Investigation into Student Personality and Their Attitudes Toward Laptop Use in the Business School Classroom. Nashville, TN: International Conference on Learning and Administration in Higher Education, 2010.
  • Gammoh, Bashar S., Jimenez-Arevalo, Fernando R., and Wergin, Rand. The Effect of Product Category Knowledge and Imagery on Evaluations of Avatar-Based Advertising: A Schemata Approach. San Francisco, California: International Journal of Electronic Commerce.

Awards and Honors:

  • Faculty Excellence Award--Teaching, Beacom School of Business at the University of South Dakota, 2018
  • Nominee, Belbas-Larson Award for Excellence in Teaching, University of South Dakota, 2018
  • Nominee - Faculty Advisor of the Year, Pi Sigma Epsilon, 2015
  • Nominee - Faculty Advisor of the Year, Pi Sigma Epsilon, 2014
  • Beacom School of Business Research Award, University of South Dakota, Beacom School of Business, 2013
  • Nominee - Faculty Advisor of the Year, Pi Sigma Epsilon, 2013
  • Nominee, Belbas-Larson Award for Excellence in Teaching, University of South Dakota, 2013
  • Beacom School of Business Research Award, University of South Dakota, Beacom School of Business, 2012
  • Nominee, Belbas-Larson Award for Excellence in Teaching, University of South Dakota, 2012
  • Beacom School of Business Teaching Award, University of South Dakota Beacom School of Business, 2011
  • Beacom School of Business Research Award, University of South Dakota, Beacom School of Business, 2011
  • Presentation Excellence Award, International Conference on Learning and Administration in Higher Education 2011, 2011
  • Presentation Excellence Award, International Conference on Learning and Administration in Higher education, 2010
  • Professor of the Month, Business Student Council, Oklahoma State University, 2008
  • Outstanding Graduate Teaching Award, Spears School of Business, Oklahoma State University, 2007
  • Outstanding Instruction, Spears School of Business, Oklahoma State University, 2005
  • B. Curtis Hamm Endowed Scholarship, Spears School of Business, Oklahoma State University, 2005
  • Outstanding Instruction, Spears School of Business, Oklahoma State University, 2004
  • Award for Excellence in Advisement, Oklahoma State University, Spears School of Business, 2004
  • Professor of the Month, Business Student Council, Oklahoma State University, 2003

Presentations:

  • Wergin, Rand, Druin, Wade D., Badal, Sangeeta B.. Key traits and strengths of successful entrepreneurs as evaluated over a continuum of sales and other traditional performance success indicators.. Presented at the Advances in Marketing: Real Time Marketing, San Antonio, Texas. (November 5, 2015)
  • Wergin, Rand, Muller, Richard, Tracy, Dan. An analysis of Small Town Retail Pull Factors in a Rural State. Presented at the Conference on International Business and Contemporary Issues in Business, Rapid City, South Dakota USA. (October 9, 2014)
  • Wergin, Rand, Tracy, Dan, Gillispie, Michael. An Update of Retail Trade Patterns in South Dakota. Presented at the Conference on International Business and Contemporary Issues in Business, Rapid City, South Dakota USA. (September 26, 2013)
  • Wergin, Rand, Jimenez, Fernando, Gamoh, Bashar. Consumer Evaluations of Video Ads Portraying Human-Like Avatars. Presented at the Academy of Marketing Science Annual Conference, Monterey, CA. (May 17, 2013)
  • Muller, Richard, Wergin, Rand, Boyd, Christopher. Testing Learning Concepts: Does Podcasting Influence the Freshman Business Student Learner. Presented at the Academic Business World International Conference, Nashville, TN. (May 2012)
  • Alberts, Erin K., Wergin, Rand, Muller, Richard, OMalley, Michelle. A Case Study in Marketing Communications: Traditional vs. E-Media Advertising. Presented at the Academic Business World International Conference, Nashville, TN. (May 26, 2011)
  • Tracy, Dan, Wergin, Rand. Business Course Design: Do Business Students Have a Personality?. Presented at the Academic Business World International Conference, Nashville, TN. (May 26, 2011)
  • Dykstra, De Vee, Wergin, Rand, Tracy, Dan. Laptop Use in the Business School Classroom. Presented at the Academic Business World International Conference, Nashville, TN. (June 01, 2010)
  • Wergin, Rand, Dykstra, De Vee, Tracy, Dan. An Investigation into Student Personality and Their Attitudes Toward Laptop Use in the Business School Classroom. Presented at the International Conference on Learning and Administration in Higher Education, Nashville, TN. (June 01, 2010)
  • Wergin, Rand. The Frugal and the Environmentally Concerned: Who Are They, What Do they Do, What Do they Want, and How Do You Influence Them?. Presented at the Robert Mittelstaedt Doctoral Symposium, Lincoln, NE. (April 03, 2009)
  • Wergin, Rand. Reaching Your Customers. Presented at the Forestry on the Grow 2008, Wagoner Oklahoma. (May 01, 2008)
  • Wergin, Rand. "Who Are You Calling Old? Negotiating Meaning in the Elderly Consumption Ensemble". Presented at the Robert Mittelstaedt Doctoral Symposium, Lincoln, NE. (April 04, 2008)
  • Wergin, Rand. Marketing Wood Products. Presented at the Forestry on the Grow 2007, Wagoner Oklahoma. (April 30, 2007)