Elizabeth Manser Payne

A published researcher with extensive teaching and professional industry experience. Professional industry experience in sales, retail management, customer service, employee training, human resources, consulting, and P&L management. Global perspectives with work experience in the Nagasaki, Japan Board of Education

Marketing Strategy, International Marketing, Consumer Behavior, Omni-channel Marketing, and Retail Marketing

Omni-channeling, Mobile Marketing, Retail Marketing, and Artificial Intelligence

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

Manser Payne, Elizabeth H., and O'Brien, Colleen A.. The search for AI value: The role of complexity in human-AI engagement in the financial industry ., Editors Matthieu Guitton, PhD. Computers in Human Behavior: Artificial Humans, 2024. (DOI: https://doi.org/10.1016/j.chbah.2024.100050)
Manser Payne, Elizabeth H., and Smith, Addison G.. Value Co-creation in Buy Online Pickup In-store (BOPIS)., Editors Sri Seshadri, 20 pages. Vol. 24, Iss. 1 Mountain Plains Journal of Business and Technology, 2023.
Manser Payne, Elizabeth H., Dahl, Andrew J., and Peltier, James. Digital Servitization value co-creation framework for AI services: A research agenda for digital transformation in financial service ecosystems.., Editors Emerald Publishing Limited, 200-222. Vol. 15, Iss. 2 Journal of Research in Interactive Marketing, 2021. (DOI: https://doi.org/10.1108/JRIM-12-2020-0252)
O'Brien, Colleen A., Tourigny, Louise, and Manser Payne, Elizabeth H.. Personality and responses to Covid-19 health and safety prevention., Editors Elsevier. Vol. 181, Iss. 111013 Personality and Individual Differences, 2021. (DOI: https://doi.org/10.1016/j.paid.2021.111013)
Manser Payne, Elizabeth H., Peltier, James, and Barger, Victor A.. Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms., Editors Emerald Publishing Limited, 68-85. Vol. 15, Iss. 1 Journal of Research in Interactive Marketing, 2021. (DOI: https://doi.org/10.1108/JRIM-10-2020-0214)
Manser Payne, Elizabeth H., Peltier, James W., and Barger, Victor A.. Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior., Editors Emerald Publishing Limited, 328-346. Vol. 12, Iss. 3 Journal of Research in Interactive Marketing, 2018. (DOI: https://doi.org/10.1108/JRIM-07-2018-0087)
Manser Payne, Elizabeth H., Peltier, James W., and Barger, Victor A.. Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda., Editors Emerald Publishing Limited, 185-197. Vol. 11, Iss. 2 Journal of Research in Interactive Marketing, 2017. (DOI: https://doi.org/10.1108/JRIM-08-2016-0091)

Manser Payne, Elizabeth, ChatGPT in Higher Education: A Framework for Understanding Student Attitudes and Perceptions of ChatGPT Usage in Graded Assignments. Presented at the Mountain Plains Business Conference, St. George, Utah. (November 11, 2023)
Manser Payne, Elizabeth H., O’Brien , Colleen, and Burton , Kristin , Entrepreneurship Resilience: A Framework for Dimension Development and Scale Measurement. Presented at the Mountain Plains Business Conference, Kearney, Nebraska. (October 2022)
Manser Payne, Elizabeth H., O’Brien, Colleen, and Burton, Kristin , The search for AI-enabled virtual agent value: Do consumers hold different value perceptions based on user context?. Presented at the Frontiers in Service Conference, Boston, MA. (June 2022)
Manser Payne, Elizabeth H., Need for Service. How artificial intelligence interactions and human interactions are influencing customer service and loyalty.. Presented at the Marketing EDGE Summit, New Orleans. (October 2017)
Manser Payne, Elizabeth H., Omni-Channel Marketing Exploring the Impact of Consumer Touchpoints on Conversion to Sales. Presented at the Racom IMC Roundtable, Chicago. (May 2016)
Manser Payne, Elizabeth H., Team-Based Exams and Projects: Using the Power of the Team for Stronger Student Engagement and Learning Comprehension. Presented at the Economics Teaching Conference, San Diego, CA. (November 2014)
Manser Payne, Elizabeth H., Assessment Reporting for Computer Simulations used in Capstone Courses. Presented at the IACBE Regional 4 Conference, Chicago, IL. (January 2010)
Manser Payne, Elizabeth H., Capstone Simulations: Bridging the Gap between Academy Theory snd Real-World Applications. Presented at the IABCE National Meeting 2008, Newport, CA. (January 2008)

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