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  1. Home
  2. Research
  3. Faculty & Staff Directory
  4. Elizabeth Manser Payne
Elizabeth Manser Payne
Faculty
Assistant Professor
Bio Image for Faculty Member Elizabeth Manser Payne

Contact Us

216 Beacom Hall
(605) 658-6538
(605) 677-5058
Liz.ManserPayne@usd.edu
website

A published researcher with extensive teaching and professional industry experience. Professional industry experience in sales, retail management, customer service, employee training, human resources, consulting, and P&L management. Global perspectives with work experience in the Nagasaki, Japan Board of Education

Marketing Strategy, International Marketing, Consumer Behavior, Omni-channel Marketing, and Retail Marketing

Omni-channeling, Mobile Marketing, Retail Marketing, and Artificial Intelligence

  • DBA, Marketing, University of Wisconsin- Whitewater, 2018
  • MBA, International Marketing, Thunderbird, School of Global Management, 1992
  • BS, International Studies and Political Science , University of Wisconsin-Oshkosh, 1988
  • Title IX for Higher Education: Reporting and Response, University of South Dakota
  • Group 2 Social Behavioral Research Investigators and Key Personnel- Basic Course , IRB Certification in Human Research, University of South Dakota

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • Manser Payne, Elizabeth E., and Smith, Addison A.. Value Co-creation in Buy Online Pickup In-store (BOPIS)., Editors Sri Seshadri, 20 pages. Vol. 24, Iss. 1 Mountain Plains Journal of Business and Technology, 2023.
  • Manser Payne, Elizabeth E., Dahl, Andrew A., and Peltier, James. Digital Servitization value co-creation framework for AI services: A research agenda for digital transformation in financial service ecosystems.., Editors Emerald Publishing Limited, 200-222. Vol. 15, Iss. 2 Journal of Research in Interactive Marketing, 2021. (DOI: https://doi.org/10.1108/JRIM-12-2020-0252)
  • O'Brien, Colleen C., Tourigny, Louise, and Manser Payne, Elizabeth E.. Personality and responses to Covid-19 health and safety prevention., Editors Elsevier. Vol. 181, Iss. 111013 Personality and Individual Differences, 2021. (DOI: https://doi.org/10.1016/j.paid.2021.111013)
  • Manser Payne, Elizabeth E., Peltier, James, and Barger, Victor V.. Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms., Editors Emerald Publishing Limited, 68-85. Vol. 15, Iss. 1 Journal of Research in Interactive Marketing, 2021. (DOI: https://doi.org/10.1108/JRIM-10-2020-0214)
  • Manser Payne, Elizabeth E., Peltier, James J., and Barger, Victor V.. Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives' perceptions and behavior., Editors Emerald Publishing Limited, 328-346. Vol. 12, Iss. 3 Journal of Research in Interactive Marketing, 2018. (DOI: https://doi.org/10.1108/JRIM-07-2018-0087)
  • Manser Payne, Elizabeth E., Peltier, James J., and Barger, Victor V.. Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda., Editors Emerald Publishing Limited, 185-197. Vol. 11, Iss. 2 Journal of Research in Interactive Marketing, 2017. (DOI: https://doi.org/10.1108/JRIM-08-2016-0091)
  • Faculty Excellence in Research Award, Beacom School of Business, 2022
  • Emerald Awards 2022 Literati: Outstanding Paper, Emerald Publishing, Journal of Research in Interactive Marketing, 2022
  • Manser Payne, Elizabeth H., O'Brien , Colleen, and Burton , Kristin , Entrepreneurship Resilience: A Framework for Dimension Development and Scale Measurement. Presented at the Mountain Plains Business Conference, Kearney, Nebraska. (October 2022)
  • Manser Payne, Elizabeth H., O'Brien, Colleen, and Burton, Kristin , The search for AI-enabled virtual agent value: Do consumers hold different value perceptions based on user context?. Presented at the Frontiers in Service Conference, Boston, MA. (June 2022)
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