Elizabeth Manser Payne

A published researcher with extensive teaching and professional industry experience. Professional industry experience in sales, retail management, customer service, employee training, human resources, consulting, and P&L management. Global perspectives with work experience in the Nagasaki, Japan Board of Education

Marketing Strategy, International Marketing, Consumer Behavior, Omni-channel Marketing, and Retail Marketing

Omni-channeling, Mobile Marketing, Retail Marketing, and Artificial Intelligence

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

Manser Payne, Elizabeth E., Dahl, Andrew A., and Peltier, James. Digital Servitization value co-creation framework for AI services: A research agenda for digital transformation in financial service ecosystems.., Editors Emerald Publishing Limited, 200-222. Vol. 15, Iss. 2 Journal of Research in Interactive Marketing, 2021. (DOI: https://doi.org/10.1108/JRIM-12-2020-0252)
O'Brien, Colleen C., Tourigny, Louise, and Manser Payne, Elizabeth E.. Personality and responses to Covid-19 health and safety prevention., Editors Elsevier. Vol. 181, Iss. 111013 Personality and Individual Differences, 2021. (DOI: https://doi.org/10.1016/j.paid.2021.111013)
Manser Payne, Elizabeth E., Peltier, James, and Barger, Victor V.. Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms., Editors Emerald Publishing Limited, 68-85. Vol. 15, Iss. 1 Journal of Research in Interactive Marketing, 2021. (DOI: https://doi.org/10.1108/JRIM-10-2020-0214)
Manser Payne, Elizabeth E., Peltier, James J., and Barger, Victor V.. Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives' perceptions and behavior., Editors Emerald Publishing Limited, 328-346. Vol. 12, Iss. 3 Journal of Research in Interactive Marketing, 2018. (DOI: https://doi.org/10.1108/JRIM-07-2018-0087)
Manser Payne, Elizabeth E., Peltier, James J., and Barger, Victor V.. Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda., Editors Emerald Publishing Limited, 185-197. Vol. 11, Iss. 2 Journal of Research in Interactive Marketing, 2017. (DOI: https://doi.org/10.1108/JRIM-08-2016-0091)

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