Marketing Communications & University RelationsOffice
The Marketing Communications & University Relations office provides USD’s colleges, schools, departments and centers with strategic marketing direction and content creation to support and promote the image and mission of the University of South Dakota.
Award Winning Communications
Our staff uses integrated, client-focused strategies to execute creative and effective communications across a wide range of media to promote and protect the reputation and mission of USD.
Our team manages university wide advertising campaigns focused on brand building, undergraduate and graduate recruitment and various institutional priorities. In addition, our team is available to help guide the strategy, planning and implementation of more targeted advertising campaigns for our campus partners. While not all advertising campaigns can be fully managed and executed by our team, we can provide guidance and general direction if our team lacks the capacity to fulfill a request.
We now offer a self-serve online order system for creating, proofing and printing your USD business card. With this service, you are responsible for proofing all content before submitting to print.
Upload your print files
We offer an online service to access free resources, such as DIY customizable design templates (e.g., fliers, postcards, brochures), PowerPoint templates and business cards through its online storefront, Design & Print Studio. You can also upload other university materials needed for affordable and quick printing via this storefront. Our in-house digital press ensures quick and high-quality printing, including thick glossy cardstock and variable data printing for personalized products or mailings.
We can help facilitate an email to faculty and staff, current students and/or prospective students. Requests for newsletter features may also be completed through this form.
Examples of topics include campus-wide event announcements, ticket offers, invitations to summer camps and updates about support service offerings. Requests for announcements that would be fitting for a newsletter may be featured alongside other updates rather than delivered as a standalone email.
Our creative services team accepts requests for graphic design services for custom projects or recruitment materials (e.g., full-bleed booklets or recruitment brochures).
Turnaround time is typically 5-7 business days, but please note that larger projects will have extended lead times.
We committed to telling the news of our faculty, staff, students and alumni to share on a variety of platforms to reach our key audiences throughout South Dakota and the region.
For an idea of the stories we write, check out our flagship content hub The South Dakotan.
We have staff to assist in supporting campus' photography needs and work with a small team of freelance photographers. Our team is dedicated to capturing photos that achieve the strategic goals of the university.
We now offer an online poster request processing, allowing you to upload a print ready large format poster or poster presentation. In addition to printing, lamination, foamboard and poster travel tubes can also be applied to the order.
We can help with large-scale marketing and branding projects that may require several services from our team to execute. Comprehensive marketing support may be limited based on capacity; however, our team will work with you to determine the full scope of the project.
We have an in-house video team that includes cinematographers, directors, producers, and writers. Our team is dedicated to creating video content that promotes and aligns with the strategic goals of the university.
Our web team is eager to work with you to keep your webpages updated and accurate. Most website requests have a turn-around time of 1 - 3 business days, but larger webpage build requests may require extended lead times.