Brand Guidelines
Your official guide to the University of South Dakota brand.
Our Brand Standards
The University of South Dakota holds a unique place in our state and our region. Our brand reflects that proud history and the communities we serve today.
These guidelines ensure USD’s brand is represented consistently across all communications. This collection of resources is designed to help our entire campus communicate clearly and consistently by providing direction on visual assets, typography, color, logo usage, editorial standards and more.
By using these standards, we make sure our materials look unified, recognizable, and distinctly USD.
Brand Voice
Learn how we talk and write to our community. This guide helps you choose the right words, tone and style for everything from emails and social media posts to stories and articles.
Writing Guidelines 
Apply the Brand
See how to put our look into practice. Get ready-to-use templates and specific design rules for websites, brochures, apparel and school-specific projects.
Apply the Brand 
Brand Visuals
Explore the look of our brand. Check out our official campus colors, approved fonts, and the style of photography and video we use to stand out.
Visual Guidelines 
Signatures and Marks
Find our official logos, trademarks, and everything you need to know about Charlie Coyote here. Learn how to size and place logos correctly so our official graphics always look sharp and recognizable.
Signatures and Marks 