mixture of old usd logos with a red overlay

Brand Guidelines

Your official guide to the University of South Dakota brand.

Our Brand Standards

The University of South Dakota holds a unique place in our state and our region. Our brand reflects that proud history and the communities we serve today.

These guidelines ensure USD’s brand is represented consistently across all communications. This collection of resources is designed to help our entire campus communicate clearly and consistently by providing direction on visual assets, typography, color, logo usage, editorial standards and more.

By using these standards, we make sure our materials look unified, recognizable, and distinctly USD.

ai guidelines

AI Guidelines

The University of South Dakota recognizes that artificial intelligence (AI) tools can support creativity, efficiency and innovation in marketing and communications.


These guidelines help employees use AI responsibly while protecting USD’s brand, reputation, intellectual property, trademarks and public trust.

 

AI Guidelines for Marketing
Brand Voice

Brand Voice

Learn how we talk and write to our community. This guide helps you choose the right words, tone and style for everything from emails and social media posts to stories and articles.

Writing Guidelines
Apply the Brand

Apply the Brand

See how to put our look into practice. Get ready-to-use templates and specific design rules for websites, brochures, apparel and school-specific projects.

Apply the Brand
Brand Visuals

Brand Visuals

Explore the look of our brand. Check out our official campus colors, approved fonts, and the style of photography and video we use to stand out.

Visual Guidelines
Signatures and Marks

Signatures and Marks

Find our official logos, trademarks, and everything you need to know about Charlie Coyote here. Learn how to size and place logos correctly so our official graphics always look sharp and recognizable.

Signatures and Marks