Executive Education

Take Your Business Further

Impactful training that will give you the edge in your industry.

As the flagship business school in the state, we are committed to helping businesses in the state and region recruit and retain high-quality business professionals. Our executive program initiative aims to provide training opportunities to working professionals and senior executives in the state in order to make businesses achieve higher productivity and enhance their competitiveness.

Fall 2018 Courses

Game Change Your Marketing

Leadership Essentials for Supervisors and Managers

Strategies for Mastering Sales


Game Change Your Marketing

with Emily Paulson

Two Thursdays, September 20 & 27 from 9:00 a.m. to noon

Are you ready to move your business forward with innovative and effective marketing strategy but are unsure where to start?

Look no further; this is the marketing class you have been looking for.

This game-changing short course will give you the necessary tools to guide your marketing in the right direction with easy to understand concepts that will lead your business to impressive results. Whether you have been very successful in business for many years but are missing new opportunities due to lack of marketing, or you have just been handed marketing responsibilities and aren’t sure where to begin – this class is designed for you!

Who should attend:

This course will be valuable for business owners and department managers that have had limited marketing resources in the past, and want to refine and refresh marketing practices through both external and internal resources.

Class objectives:

  • Understand basic marketing terminology and marketing best practices
  • Learn how to collaborate with others in your organization to accomplish your marketing goals
  • Gain an awareness of common marketing tools, including social and digital marketing tactics
  • Learn how to facilitate effective brainstorming sessions
  • Leverage out-sourced marketing relationships to maximize your ROI
  • Determine when to use outside resources and when to do it yourself

Fee: $595

Discounts:

Register by September 6 and save 10%

Prairie Family Business Association Members save 10%

New in 2018: Bundle your discounts to save even more!

Want to send three or more people? Call for 605-274-9519 or email ExecEd@usd.edu for details

Register Now

What did people say about executive education?

Marketing can inspire and motivate your customers, but you also have the change to motivate your employees. It’s a tremendous opportunity to have a great impact and a ripple effect across the whole company.
~Emily Paulson

I found Stephanie’s course to be highly valuable. She used well-placed interactive discussion, reflection and activities to help teach. Her teaching method was concise, practical, and impactful. I made quite a few notes and insights about ways I could help lead my direct team and that I could bring back to work to help us lead more effectively.

~Beacom School of Business Executive Education student


Leadership Essentials for Supervisors and Managers

with Stephanie McGovern

Thursday and Friday, Sept. 27 & 28, 2018; 9:00 a.m. – 4:00 p.m.

Unleash your power and create an environment where people want to and can contribute their best work. The transition to leading other employees and departments demands new skills and approaches. Learn how to motivate your employees to discover their true capabilities, and you will lead with success and confidence.

Who should attend:

Supervisors and managers who want to get up to speed quickly to lead their teams and organizations to success.

Course objectives:

  • Leverage your supervisory or management style to achieve results
  • Create a positive, productive work environment
  • Apply appropriate leadership strategies based on employee needs
  • Establish clear work expectations with employees, delegate and manage ongoing performance, and initiate performance improvement or development plans
  • Have difficult conversations that produce productive outcomes

Fee: $995

Discounts:

Register by September 6 and save 10%

Prairie Family Business Association Members save 10%

New in 2018: Bundle your discounts to save even more!

Want to send three or more people? Call for 605-274-9519 or email ExecEd@usd.edu for details

Register Now


Strategies for Mastering Sales

with Dr. Rand Wergin

Friday, October 19 from 9:00 a.m. to 4:00 p.m.

Keep margins, profitability and customer satisfaction high. Learn why people buy and how to build a relationship that yields lifetime sales. Strategize your sales efforts to make the most of prospecting and shorten your sales cycle. Find out how to make customers’ objections work for you.

Since selling is a vital part of marketing and our market economy, knowledge of selling techniques helps you focus on those selling methods that are successful and socially desirable. In this course you will learn the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on ethical selling practices, relationship selling, presentation, prospecting, handling objections, and closing techniques with consideration given to differences in the global marketplace. Class will be a combination of round-table discussion, role-plays, and demonstrations.

Who should attend:

New and experienced sales and business development professionals who want learn new strategies to increase their success.

Learning objectives:

  • Explain the relationships between sales and your firm’s overall marketing effort.
  • Have a practical understanding of the principles of selling and selling techniques.
  • Develop knowledge of sales tactics that are beneficial to everyone with attention to developing interpersonal interactions and communications.
  • Develop a level of comfort with the inherent ambiguity associated with the sales environment and uncertainty of outcomes.
  • Improve productivity and adopt professional sales and business development skills.

Fee: $595

Discounts:

Register by September 6 and save 10%

Prairie Family Business Association Members save 10%

New in 2018: Bundle your discounts to save even more!

Want to send three or more people? Call for 605-274-9519 or email ExecEd@usd.edu for details

Register Now


Meet Your Program Faculty

Emily Paulson
Emily Paulson

Emily Paulson

Emily Paulson’s extensive background in business and experience teaching marketing will provide you with the practical tools you need to game-change your marketing. Her credible insight and effective strategy and creative approach will leave you with the inspiration and energy to change up the game and crush your competition. Not to mention, her experience in theater and improvisation comedy promise to leave you captivated throughout the day. No death by PowerPoint in this class! Plan to get on your feet and start addressing some of the issues that keep you up at night.

Stephanie McGovern
Stephanie McGovern

Stephanie McGovern

Stephanie McGovern works with leaders and teams to unleash and align the power of people to achieve results. She works with individuals and organizations to access the untapped potential of leaders and teams, improve individual and team performance, increase trust levels between groups and with leadership, and improve customer satisfaction.

Rand Wergin

Rand Wergin
Rand Wergin

Rand Wergin, PhD, is an associate professor of marketing and serves as the senior faculty member in the marketing department. He primarily teaches courses in marketing strategy and professional selling. His research addresses personality and motivation, particularly in the areas of personal selling. Wergin has served for nine years as the faculty advisor for the sales, marketing and management fraternity Pi Sigma Epsilon chapter at USD, and serves on Pi Sigma Epsilon’s National Council as Educator Vice President. Wergin has been recognized by his colleagues as the most recent recipient of Beacom’s Outstanding Teaching award.


Location

The University Center – Sioux Falls is conveniently located at the corner of 60th St. North and Career Avenue. This is just west of Interstate 29 at exit 83.

Map and Directions

Parking Information

Ample free parking is available at the University Center. Park in any undesignated space in the open lots.

Early Registration Discount

See individual courses for early registration discounts.

Registration

Register and pay online with a credit card. For easy group registration or to be invoiced, download the form and return it via email, fax or mail. Registration fees include all program materials, lunch and refreshments.

A discount of 10 percent for employees of non-profit organizations, members of Prairie Family Business Association and University of South Dakota faculty and staff.

Course Registration

Cancellation Policy

We understand that schedules can change. If you need to cancel your course registration, you have options. Transfer your registration to another course for no additional fee. Transfer your registration to another person for no additional fee. Cancel no later than five business days before the class for a refund less a 10% processing fee.

Contact Us

Name Department & Office Contact
For More Information
Linda Halliburton
Director, Graduate Business & Executive Education Programs
BEACOM SCHOOL OF BUSINESS
Beacom Hall 127A
(605) 274-9519
Linda.Halliburton@usd.edu
For Registration Assistance
Continuing & Distance Education
DIVISION OF CONTINUING & DISTANCE EDUCATION
(605) 658-6140
cde@usd.edu