Crowd of people at Executive Education Course

Spring 2019 Available Courses


Developing an Integrated Marketing Plan

with Emily Paulson

Friday, June 7, 2019; 9 a.m. to 4 p.m.

Marketing strategy has become one of the most complex areas within a company. An integrated marketing strategy and plan can help you embrace the complexity and align all of your marketing activities around common sales and revenue goals. Integrated marketing helps to ensure that all messaging and communication strategies are unified across all channels and are centered around your customer. It means delivering great customer experience across any and every channel. It also means reconsidering your marketing processes, investing in new technology including social media and digital marketing; and creating entirely new, integrated strategies.

Learn how to:

  • Think about your company’s brand promise more holistically
  • Create a marketing strategy that ensures your products and services stay top of mind
  • Gain awareness of traditional and leading-edge marketing tactics
  • Engage and collaborate with others in your organization to ensure their buy-in and support for traditional and digital initiatives

Who should attend?

This course will be valuable for business owners and department managers that have had limited marketing resources in the past, and want to refine and refresh marketing practices through both external and internal resources.

Registration Fee: $595 – special pricing available

Discounts available: Contact ExecEd@usd.edu for details.

Register Now


The Language of Business: Accounting for Decision Making

with Matt Heard

Thursday, June 13, 2019; 9 a.m. to 4 p.m.

As a business leader, you are faced with countless production, marketing, human resource and financial decisions daily. These decisions can have a huge impact on your company and unless you understand the financial basics, you run the risk of poor decision-making.
Developing a sense of financial acumen will empower you and your employees to make strategic decisions that will benefit your organization. Even without access to the company’s complete financial statements, an understanding of what is monitored and what is important will help you and them become better stewards of the company’s resources, and to make more thoughtful decisions.

Learn how to:

  • Identify and understand how to interpret the key financial statements for any organization
  • Determine the factors and variables to use to make lease versus buy decisions
  • Recognize when it is most beneficial to finance a purchase versus paying with cash
  • Utilize financial information to make strategic business decisions
  • Develop a financial vocabulary so you can confidently talk to your employees, your CFO, and other financial service providers.
  • Understand basic business budgeting and cash flow forecasting.

Who should attend:

Ideal for new or current managers who need basic to mid-level financial analysis training to take their role to the next level.

Registration Fee: $595 – special pricing available

Discounts available: Contact ExecEd@usd.edu for details.

Register Now


Early Registration Discount

10% discount if you register at least 30 days before the course begins.

Registration

Register and pay online with a credit card. Contact Linda Halliburton at 605-658-6533 for information about invoicing and group registration.

10% savings for USD alumni and Prairie Family Business Association Members. Group pricing for 3 or more people from the same organization – call for details. Bundle multiple special pricing options for a total of up to 25% savings.

Course Registration

Cancellation Policy

We understand that schedules can change. If you need to cancel your course registration, you have options. Transfer your registration to another course for no additional fee. Transfer your registration to another person for no additional fee. Cancel no later than five business days before the class for a refund less a 10% processing fee.