Lori Costello

Lori Costello is a professor of strategic communication in the Media & Journalism department, teaching in the areas of public relations, crisis communication and integrated marketing communication. She is the adviser for the National Student Advertising Competition. Her research interests include agricultural communication, career development, and pedagogy.

Strategic Communication, Public Relations, Advertising, Persuasive Writing

Career Readiness, Pedagogy, Agricultural Communication, Public Relations, Crisis Communication, Advertising

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

Costello, Lori, and Lubbers, Charles. Can You Hear Me Now? Generation Z’s Attitudes Toward Major Mobile Providers, Use of Mobile, and Provider Characteristics. In The Proceedings of the 2025 International Academy of Business Disciplines Annual Conference, editors Robert A. Smith, 5. Iss. 2025 Orem, UT: International Academy of Business Disciplines, 2025.
Costello, Lori M.. Outfit Students for Opportunity: Applied Learning in Campus Career Closet Development and Outreach, 47-52. Vol. 10 St. Joseph Missouri/Missouri Western State University: Journal of Applied Learning in Higher Education, 2024. (DOI: https://doi.org/10.57186/jalhe_2024_v10a4p47-52)
Lubbers, Charles, and Costello, Lori. These aren’t their parents’ priorities: Generation Z’s priorities for employers and workplaces. . In The Proceedings of the 2024 International Academy of Business Disciplines Annual Conference, editors John R. Fisher , 38. Iss. 2024 Orem, UT: International Academy of Business Disciplines, 2024.
Costello, Lori. Reporting Expertise in Agricultural Communications, Education, Extension, and Leadership Research: The Development of an Expertise Rubric. Vol. 107, Iss. 3 New Prairie Press: Journal of Agricultural Communication, 2023. (DOI: https://doi.org/10.4148/1051-0834.2472)
Loof, Travis, and Costello, Lori. Clippy Goes on the Job Hunt: Using AI Assistive Technologies to Learn about the Job Search Process, Careers in Mass Communication, and Develop Familiarity with AI Assistance. In Best Practices in Teaching: Creative Teaching Ideas/Methods For Fostering Freedom of Innovation in the JMC Classroom, 9-13. Iss. 2023 The Association for Journalism and Mass Communication Elected Standing Committee on Teaching , 2023.
Lubbers, Charles, and Costello, Lori. Generation Z attitudes toward their job search skills and the value of job search websites. . In The Proceedings of the 2023 International Academy of Business Disciplines Annual Conference, editors John R. Fisher , 12. Iss. 2023 Orem, UT: International Academy of Business Disciplines, 2023.
Costello, Lori, and Rutherford, Tracy. Expert? What does that mean? Describing the term “expert” in agricultural communications, education, extension, and leadership research, 1-14. Vol. 103, Iss. 1 Journal of Applied Communications, 2019.
Costello, Lori. Using Agricultural Stereotypes in the Media to Prepare Students for Careers in Agriculture. Vol. 90, Iss. 4 The Agricultural Education Magazine, 2018.
Leggette, Holli, Rutherford, Tracy, Dunsford, Deb, and Costello, Lori. A review and evaluation of prominent theories of writing, 37-80. Vol. 99, Iss. 3 Journal of Applied Communications, 2015.
Costello, Lori. Ungrading: Why Rating Students Undermines Learning (and What to Do Instead) . New Prairie Press: Journal of Applied Communications.

Costello, Lori M., Communicating Science with Generative AI – Workshop Results and Dialogue. Presented at the Say Cheese! ACE 2025 Annual Conference, Milwaukee, WI. (June 18, 2025)
Costello, Lori, Examining Consumers’ Perceptions of the Term 'Natural' on Food Labels. Presented at the BEA Research Symposium, Las Vegas, NV. (April 06, 2025)
Costello, Lori, and Lubbers, Charles A., Can You Hear Me Now? Generation Z's Attitudes Toward Major Mobile Providers, Use of Mobile, and Provider Characteristics. Presented at the IABD 36th Annual Conference - 2025, Las Vegas. (April 03, 2025)
Costello, Lori M., Better Cheddar! Using Who Moved My Cheese? to Widen the Scope and Build Change-Ready PR & Communication Professionals. Presented at the Central States Communication Association Conference, Cincinnati Ohio. (April 2025)
Costello, Lori M., Using Agency Simulations to Widen the Scope of the PR Classroom and Prepare Students for Communication Careers. Presented at the Central States Communication Association Conference, Cincinnati Ohio. (April 2025)
Costello, Lori M., PAR for the Course: Using Participation, Attendance, and Reflection for Assessment in a Flipped Public Relations Classroom. Presented at the Conference on Applied Learning in Higher Education, St. Joseph, Missouri. (March 07, 2025)
Costello, Lori, Relevant Reflections: Harnessing Pop Culture in Communication Studies. Presented at the ICA 2024 Conference, Des Moines, Iowa. (September 27, 2024)
Costello, Lori, The different elements of media: Understanding the differences between journalism and public relations in communication production and education. Presented at the ICA 2024 Conference, Des Moines, Iowa. (September 27, 2024)
Costello, Lori M., Suit up! Grow Agriculture and Life Sciences Students' Professionalism and Career Readiness with a Campus Career Closet. Presented at the ACE 2024 Conference: Big Ideas Start Here, Slat Lake City Marriott City Center Salt Lake City, Utah. (June 24, 2024)
Costello, Lori M., and Haigh, Michele, Corporate Frames and Crisis Strategies: Impact of Crisis Strategy on Stakeholders' Perceptions of the Organization. Presented at the Broadcast Education Association, Las Vegas. (April 13, 2024)
Lubbers, Charles A., and Costello, Lori, These aren’t their parents’ priorities: Generation Z’s priorities for employers and workplaces . Presented at the IABD 35th Annual Conference - 2024, Las Vegas. (April 04, 2024)
Loof, Travis, Costello, Lori, and Diggs, J, From Threads to Tech: Equipping Students for the Job Market with AI and Career Closet Promotions. Presented at the Panel presentation at the Central States Communication Conference, Grand Rapids, Michigan. (April 2024)
Costello, Lori M., Suit up! Leveraging Students’ Communication Skills to Elevate Campus Career Closet Awareness and Build Career Readiness. Presented at the Conference on Applied Learning in Higher Education, St. Joseph, Missouri. (March 08, 2024)
Loof, Travis, and Costello, Lori, Practical Uses for Artificial Intelligence in Pedagogy and Higher Education. Presented at the Practical Uses for Artificial Intelligence in Pedagogy and Higher Education, New Orleans, LA.. (November 2023)
Costello, Lori, Taking Action to Empower the Future Workforce: Launching a College Career Closet. Presented at the UMACS 2023 Conference Taking Action Today: Voices, Resources, and Partnerships for Change, University of South Dakota. (September 23, 2023)
Costello, Lori, Charlie's Career Closet. Presented at the 2023 Women in Philanthropy Annual Meeting, USD Campus, Old Main Plaza. (September 16, 2023)
Loof, Travis, and Costello, Lori, Clippy goes on the job hunt: Using AI assistive technologies to learn about the job search process, careers in mass communication, and develop familiarity with AI assistance . Presented at the AEJMC, Washington, D.C.. (May 2023)
Lubbers, Charles A., and Costello, Lori, Generation Z attitudes toward their job search skills and the value of job search websites. Presented at the IABD 34th Annual Conference, New Orleans. (March 30, 2023)
Costello, Lori, Campus Career Closets as Client: The Goldmine of Public Relations Opportunity. Presented at the AEJMC Annual Conference, Washington D.C.. (February 21, 2023)
Costello, Lori, Charlie's Career Closet. Presented at the 2022 Women in Philanthropy Annual Meeting, USD Campus, MUC Ballroom. (September 24, 2022)
Costello, Lori, and , Significant Learning in an Agricultural Integrated Marketing Communications Course. Presented at the North American Colleges and Teachers of Agriculture (NACTA), Ames, Iowa. (January 2018)
Costello, Lori, and Leggette, Holli, “I Just Want My Blue Bell”: A Qualitative Examination of Customers’ Brand Loyalty during the 2015 Food Safety Event . Presented at the American Association of Agricultural Education, San Luis Obispo, California. (January 2017)
Costello, Lori, Did Students Experience Significant Learning? Fink’s Taxonomy Sheds Light on a Study Away Experience . Presented at the North American Colleges and Teachers of Agriculture, Lafayette, Indiana. (January 2017)
Walker, Justin, Costello, Lori, and Rutherford, Tracy, Personal Time Off: Incorporating the Workplace Into the Classroom. Presented at the North American Colleges and Teachers of Agriculture, Layfayette, Indiana. (January 2017)
Costello, Lori, Using Agricultural Stereotypes in the Media to Prepare Students for Careers in Agriculture. . Presented at the North American Colleges and Teachers of Agriculture, Lafayette, Indiana. (January 2017)
Costello, Lori, and Rutherford, Tracy , Learning Critical Thinking and Market Research Skills from Past Product Marketing Failures. Presented at the North American Colleges and Teachers of Agriculture (NACTA), Layfayette, Indiana. (January 2017)
Seidenberger, Ashley, Costello, Lori, and Acuff, Gary , Integrated Marketing Communications to Provide Food Safety Education to University Students. . Presented at the STEC CAP Annual Meeting, Lincoln, Nebraska. (January 2015)
Costello, Lori, Guiding the writing process with intermittent feedback. Presented at the American Association of Agricultural Education, Salt Lake City, Utah. (January 2014)
Costello, Lori, Leggette, Holli, Rutheford, Tracy , and Dunsford, Deb, Determining the relevance of adopting the context-specific knowledge domains for writing expertise to teach writing in agriculture. Presented at the North American Colleges and Teachers of Agriculture, Bozeman, Montana. (January 2014)
Costello, Lori, Leggette, Holli, and Dunsford, Deb, Putting practice into process: Teaching writing in agriculture education. Presented at the Southern Region American Association of Agricultural Education, Dallas, Texas. (January 2014)

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