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Lori Costello

Lori Costello

Assistant Professor

MEDIA AND JOURNALISM

Al Neuharth Media Center 205H

Phone: (605) 677-5477

Email: Lori.Costello@usd.edu

Bio:

I spent 16 years working in marketing communications before pursuing a career in higher education. I teach public relations, strategic communication and serve as the adviser for the National Student Advertising Competition.


Teaching Interests:

Strategic Communication, Public Relations, Advertising, Persuasive Writing


Research Interests:

Integrated Marketing Communications, Agricultural Communications, Public Relations, Consumer Brand Engagement, Advertising


Education:

  • Ph D, Agricultural Leadership, Education and Communications, Texas A&M University, 2018
  • MS, Agricultural Leadership, Education and Communications, Texas A&M University, 2015
  • BA, Journalism & Mass Communication/Advertising, Drake University, 1996

Publications:

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

  • Costello, Lori, and Rutherford, Tracy. Expert? What does that mean? Describing the term "expert" in agricultural communications, education, extension, and leadership research, 1-14. Vol. 103, Iss. 1. Journal of Applied Communications, 2019.
  • Costello, Lori. Using Agricultural Stereotypes in the Media to Prepare Students for Careers in Agriculture. Vol. 90, Iss. 4. The Agricultural Education Magazine, 2018.
  • Leggette, Holli, Rutherford, Tracy, Dunsford, Deb, and Costello, Lori. A review and evaluation of prominent theories of writing, 37-80. Vol. 99, Iss. 3. Journal of Applied Communications, 2015.

Awards and Honors:

  • Distinguished Graduate Student Award: Excellence in Teaching, Association of Former Students, 2018
  • Graduate Student Teaching Award, North American Colleges and Teachers of Agriculture (NACTA), 2018
  • Nominee, Distinguished Graduate Student Award Excellence in Research - Doctoral, 2018
  • Nominee: Outstanding Dissertation Award, American Association for Agricultural Education (AAAE), 2018
  • Nominee: Vice Chancellor's Awards in Excellence Program, Texas A&M AgriLife, 2017
  • Willie May Harris Graduate Fellowship, College of Agriculture and Life Sciences, Texas A&M University, 2017

Presentations:

  • Costello, Lori, . Significant Learning in an Agricultural Integrated Marketing Communications Course. Presented at the North American Colleges and Teachers of Agriculture (NACTA), Ames, Iowa. (2018)
  • Costello, Lori, Leggette, Holli. "I Just Want My Blue Bell": A Qualitative Examination of Customers' Brand Loyalty during the 2015 Food Safety Event. Presented at the American Association of Agricultural Education, San Luis Obispo, California. (2017)
  • Costello, Lori. Did Students Experience Significant Learning? Fink's Taxonomy Sheds Light on a Study Away Experience. Presented at the North American Colleges and Teachers of Agriculture, Lafayette, Indiana. (2017)
  • Walker, Justin, Costello, Lori, Rutherford, Tracy. Personal Time Off: Incorporating the Workplace Into the Classroom. Presented at the North American Colleges and Teachers of Agriculture, Layfayette, Indiana. (2017)
  • Costello, Lori. Using Agricultural Stereotypes in the Media to Prepare Students for Careers in Agriculture.. Presented at the North American Colleges and Teachers of Agriculture, Lafayette, Indiana. (2017)
  • Costello, Lori, Rutherford, Tracy. Learning Critical Thinking and Market Research Skills from Past Product Marketing Failures. Presented at the North American Colleges and Teachers of Agriculture (NACTA), Layfayette, Indiana. (2017)
  • Seidenberger, Ashley, Costello, Lori, Acuff, Gary. Integrated Marketing Communications to Provide Food Safety Education to University Students.. Presented at the STEC CAP Annual Meeting, Lincoln, Nebraska. (2015)
  • Costello, Lori. Guiding the writing process with intermittent feedback. Presented at the American Association of Agricultural Education , Salt Lake City, Utah. (2014)
  • Costello, Lori, Leggette, Holli, Rutheford, Tracy, Dunsford, Deb. Determining the relevance of adopting the context-specific knowledge domains for writing expertise to teach writing in agriculture. Presented at the North American Colleges and Teachers of Agriculture, Bozeman, Montana. (2014)
  • Costello, Lori, Leggette, Holli, Dunsford, Deb. Putting practice into process: Teaching writing in agriculture education. Presented at the Southern Region American Association of Agricultural Education, Dallas, Texas. (2014)