Lori Costello

Lori Costello

Assistant Professor

MEDIA AND JOURNALISM

Al Neuharth Media Center 205H

Phone: (605) 677-5477

Email: Lori.Costello@usd.edu

Bio:

I spent 16 years working in marketing communications before pursuing a career in higher education. I teach public relations, strategic communication and serve as the adviser for the National Student Advertising Competition.


Teaching Interests:

Strategic Communication, Public Relations, Advertising, Persuasive Writing


Research Interests:

Integrated Marketing Communications, Agricultural Communications, Public Relations, Consumer Brand Engagement, Advertising


Education:

  • Ph D, Agricultural Leadership, Education and Communications, Texas A&M University, 2018
  • MS, Agricultural Leadership, Education and Communications, Texas A&M University, 2015
  • BA, Journalism & Mass Communication/Advertising, Drake University, 1996