Welcome to the Department of Media & Journalism
Social media, advertising, television, radio, sport marketing, newspapers, and more engage with the public. The media and marketing fields make that connection possible.
At USD, our faculty have the real-world experience and expertise to prepare students for the rapidly-changing media landscape. Through small class sizes and interactive learning opportunities, our students develop marketable skills in and beyond the classroom as they explore all aspects of media, social media marketing, journalism, sport media, advertising and public relations. Students don't have to wait to get this valuable experience; they dive into their studies and benefit from career preparation throughout the curriculum. Whether students have their sights set on the sport marketing industry, the world of journalism, the public relations sphere or another media profession, our programs help them prepare for the future and achieve their goals.
Join our community of storytellers, thinkers and creators in the Department of Media & Journalism.
Meet the Department
The University of South Dakota is proud to present “Where’s Charlie?” a search-and-find children’s book set during the university’s homecoming, Dakota Days.
Known for Excellence
Accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) since 1997.
The National Student Advertising Competition (NSAC) team provides you with valuable experience in the industry.
Gain hands-on experience with the department’s radio and television stations, student newspaper and other practicum options.
Small class sizes and interactive learning opportunities led by faculty who have extensive professional experience and contacts in the industry.
Internships provide you with opportunities to gain professional-level media experience in real-world environments under the supervision of professional practitioners. They also offer opportunities for developing portfolios, making media contacts and networking. Internships are valuable experiences that potential employers look for on students' transcripts and resumes.
KYOT-TV Cable Channel 21 : Student Television
Station KYOT-TV is a student cable television station owned by USD and operated by the Department of Media & Journalism. KYOT provides you with hands-on experience and prepares you for communication careers. Participation includes opportunities for directing, producing, anchoring, production and marketing of programming including live newscasts, sports specials and more. No matter what your major is, you can become part of the Coyote News team.
Coyote News TV: Wednesdays live at 5 p.m., KYOT Cable Channel 21
Coyote Radio 91.1 FM: Student Radio Station
Coyote Radio, KAOR-FM, 91.1 MHz, is the student radio station of the University of South Dakota. Coyote Radio is licensed as a non-commercial education FM station by the Federal Communications Commission to the Board of Regents of the State of South Dakota under the name of the University of South Dakota. All students are welcome to join us. Programming includes news, talk shows, music, movie reviews, live sports play-by-play and color commentary, among many other program options.
The Volante: Student Newspaper
The Volante is our award-winning weekly student newspaper that is consistently ranked among the top college weekly publications in the country. Joining The Volante staff enables you to experience news writing, reporting, editing, photography and more. All majors are welcome to participate.
Coyote Creative: In-house Advertising Agency
Students brainstorm ideas, write scripts and then produce video promotions, commercials and public service announcements for campus entities and non-campus clients. Projects are designed to enhance student portfolios.
American Advertising Federation (AAF)
Members of the USD chapter of the AAF are involved in various activities associated with the advertising industry, including internships and conference participation. Students work as a team and compete annually in the National Student Advertising Competition (NSAC) among other campaigns. Practical experience that gives students an edge in the job market is obtained through the chapter's work and the Coyote Creative agency.
Public Relations Student Society of America (PRSSA)
The USD chapter of the national PRSSA offers students the opportunity to explore career options in public relations, network with professionals and develop a sense of professionalism and ethics. Students also participate in field trips and meet with company or ad agency representatives to learn first-hand about the inner workings of the profession.
South Dakota Public Broadcasting
Our partnership with South Dakota Public Broadcasting ensures the most comprehensive media program in the region and gives graduates an edge in the industry. Students work in marketing, digital storytelling, radio, and TV production.
The Departments of Media & Journalism and Communication Studies offer a number of graduate teaching assistantships, which carry a stipend and tuition reduction. Our graduate teaching assistants obtain valuable skills for professional careers or continuing academic work.
As a graduate assistant, you may do the following:
- Teach individual sections of MCOM courses including 161 Graphic Communication or 151 Introduction to Mass Communication or CMST 101: The Basic Course.
- Provide campus-wide training at the Presentation Center.
- Assist with coaching the Speech and Debate Team.
- Support audio and video production at the state-of-the-art Al Neuharth Media Center.
- Conduct testing and research in the psychophysiology lab.
Related Departments &
Communication is at the center of everything we do. Explore the role communication plays in our personal relationships, professional experiences and public leadership through the Department of Communication Studies.
Our student media is student-run, providing you with leadership opportunities and creative freedom as you serve as the main news source for the USD student body. From The Volante student newspaper to Coyote News, there is a place for everyone here.
Mentorship and Professional Connections
In the Department of Media & Journalism, our faculty bring hands-on experience from their industries and fields. You are not learning from just lectures and textbooks; you are learning from professors who have spent years serving as storytellers, creatives, researchers, sport marketers and digital content producers. Plus, the department sponsors guest speakers covering all aspects of media, journalism, advertising and public relations, giving you countless opportunities to learn from experts and expand your network.