• Ph D, Media and Communication, Texas Tech , 2017
• MA, Communication Studies , University of South Dakota , 2014
• BA, Communication Studies , University of South Dakota , 2011

• Entering Mentoring: Inclusive Mentoring , HHMI Inclusive Excellence Grant
• Building Bots for Journalism: Software You Talk With, Knight's Center
• Hootsuite Platform Certification , Hootsuite

Citations listed below are presented in a standardized, modified format for display purposes only. They do not necessarily reflect the preferred style and conventions of the faculty member or discipline.

• Keene, Justin R., Clayton, Russell B., Berke, Collin K., Loof, Travis, and Bolls, Paul D.. On the Use of Beats-Per-Minute and Interbeat Interval in the Analysis of Cardiac Responses to Mediated Messages, 265-274. Vol. 34, Iss. 3. Communication Research Reports, 2017. (DOI: 10.1080/08824096.2017.1334640)
• Nutting, Brandon, Loof, Travis, Berke, Collin K., and Dalldorf, Charlie A.. HANDGRIP STRENGTH DEGRADATION AS A PHYSIOLOGICAL CORRELATE OF NARRATIVE ENGAGEMENT, S52-S52. Vol. 53. PSYCHOPHYSIOLOGY, 2016.
• Berke, Collin K., Loof, Travis, Densley, Rebecca, Rasmussen, Eric, and Keene, Justin R.. THE DYNAMIC INTERACTION OF EDUCATIONAL CONTENT AND PARENT CHILD CO-VIEWING ON CHILDREN'S PHASIC COGNITIVE PROCESSING OF MEDIATED MESSAGES, S82-S82. Vol. 53. PSYCHOPHYSIOLOGY, 2016.
• Loof, Travis, Berke, Collin K., Davidson, Austin, Fisher, Jacob, and Keene, Justin R.. THE DYNAMIC INTERACTION OF EMOTIONAL CONTENT AND MODALITY ON COACTIVATION IN THE MOTIVATIONAL SYSTEMS AND PSYCHOPHYSIOLOGICAL RESPONSES, S84-S84. Vol. 53. PSYCHOPHYSIOLOGY, 2016.
• Loof, Travis. A Narrative Criticism of Lifestyle Reality Programs, 167-178. Vol. 1, Iss. 1. Journal of Media Critiques, 2015. (DOI: 10.17349/jmc115209)
• Semmler, Shane, Loof, Travis, and Berke, Collin. The Influence of Audio-Only Character Narration on Character and Narrative Engagement, 63-72. Vol. 32, Iss. 1. Communication Research Reports, 2015. (DOI: 10.1080/08824096.2014.989976)
• Berke, Collin K., Loof, Travis, Densley, Rebecca, Rasmussen, Eric E., and Keene, Justin R.. EXPLAINING PARENTAL CO-VIEWING: THE ROLE OF SOCIAL FACILITATION AND PHYSIOLOGICAL AROUSAL, S38-S38. Vol. 52. PSYCHOPHYSIOLOGY, 2015.
• Rasmussen, Eric E., Keene, Justin R., Berke, Collin K., Densley, Rebecca L., and Loof, Travis. Explaining parental coviewing: The role of social facilitation and arousal, 1-20. Communication Monographs. (DOI: 10.1080/03637751.2016.1259532)
• Keene, Justin R., Lang, Annie, and Loof, Travis. Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems, 1-25. Media Psychology. (DOI: 10.1080/15213269.2017.1412323)
• Loof, Travis. Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation. Journal of Current Issues & Research in Advertising.

• Top Paper Award, Midwinter Conference for the Association for Education in Journalism and Mass Communication, 2017
• Top Research Paper, Broadcaster Education Association Conference, Research Division, 2017
• Top Faculty Paper Award, Association for Education in Journalism and Mass Communication, Mass Communication and Society, 2016

• Loof, Travis. Video game characters as mindfulness training partners.. Presented at the AEJMC Annual Conference 2018, Washington D.C.. (August 2018)
• Loof, Travis, Krause, Amber, Berke, Collin, Nutting, Brandon. Message sensation value and narrative engagement as increasing the effectiveness of workplace safety videos. Presented at the Broadcast Education Association (BEA) Annual Conference, Las Vegas, NV. (April 2018)
• Loof, Travis. ). In the company of selfies: Affective and cognitive response to selfies in print advertisements. Presented at the 67th Annual Conference of the International Communication Association, San Diego, CA.. (May 2017)
• Loof, Travis. Short-circuited: An analysis of source credibility and artificial intelligence. Presented at the AEJMC mid-winter conference, Norman, OK. (March 2017)