Bob Fitzpatrick named director of marketing at USD

VERMILLION, S.D. -- Bob Fitzpatrick has joined the Marketing and University Relations Department at The University of South Dakota as director of marketing.

Fitzpatrick, a native of Long Island, N.Y., will oversee the department’s integrated marketing and communications divisions, including creative services, media relations, licensing and trademarks. As director of marketing, Fitzpatrick will also manage USD’s partnership with Lawrence & Schiller Advertising & Marketing Professionals on a multimedia marketing campaign that includes billboards, print ads, and radio and TV spots.

“There’s a lot going on at USD and it’s very important that we utilize the resources within our department to contribute to the growth and mission of the University,” added Fitzpatrick, who began his new duties with USD on Monday, Jan. 11.  “I have a lot of confidence and I hope to make a difference.”

Fitzpatrick is used to making a difference throughout a marketing career affiliated with some of the industry’s most prominent publishing and communication leaders. Prior to serving as director of marketing at The U, Fitzpatrick was vice president for marketing services and promotion for Rolling Stone magazine, now Wenner Media, for 11 years. While at Rolling Stone, he was a sales development manager and supervised ads for all publications, including Rolling Stone, US Magazine (now US Weekly), Men’s Journal and Family Life.

Additionally, Fitzpatrick was a senior marketing director at ESPN for three years, and he spent eight years at CBS Magazines in various capacities, including corporate director of marketing research. He began his career at CBS as an undergraduate at Fordham University where he earned a bachelor’s degree in communications and a Master of Business Administration degree in marketing.

Although Fitzpatrick is new to the USD campus, he isn’t when it comes to higher education. Previously, he was an adjunct professor at the University of Hartford and for five years, Fitzpatrick was a member of the College of Business faculty at Johnson & Wales University in Providence, R.I., where he taught classes in media buying, media planning and various marketing communications courses.

“There’s something about being in education,” he said with a smile. “You’re helping people do something with their lives. When you’re in education, it’s a beautiful thing.”

Fitzpatrick and his wife, Pelin, reside in Vermillion with their 11 month-old twins, Su and Deniz. A photograph of Bob is available for download at