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CMJ student is official delegate to PRSSA National Assembly

VERMILLION, S.D. -- Brittany LaCroix, a Contemporary Media & Journalism student at the University of South Dakota, is an official delegate for the Public Relations Student Society of America (PRSSA) 2012 National Assembly at Charlotte, N.C. this weekend.

“It has been several years since USD sent an official delegate to National Assembly; so this is very exciting for our chapter,” noted Kara Robinson, instructor in the department of Contemporary Media & Journalism at USD and faculty adviser to PRSSA. “The National Assembly is a time for PRSSA to come together and make important decisions regarding the future of the organization, specifically electing the new National Committee.”

LaCroix, a sophomore advertising and public relations major from Yankton, S.D., is representing USD during the three-day assembly, which began today and is comprised of chapter members from throughout the United States who vote on bylaw changes and are tasked with the election of the next National Committee. Attendees, including LaCroix, also have an opportunity to participate in leadership training sessions, Assembly meetings and socials.

The USD chapter of PRSSA is one of more than 300 international chapters. PRSSA offers students an opportunity to explore career options in public relations, network with professionals, and develop a sense of professionalism and ethics. Students also participate in field trips and meet with company or ad agency representatives to learn first-hand about the inner workings of the profession. For more information, please visit or email


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 78 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.

This material is available in an alternate format upon request. Please contact University Relations at 605-677-5759. If you are a person with a disability and need a special accommodation to fully participate in any university activity or event, please contact Disability Services at 605-677-6389 as soon as possible, but no later than 48 hours before the event, so that appropriate arrangements may be made.


Hanna DeLange
USD News