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USD Dean’s Lecture Series to feature Baby Einstein founder

VERMILLION, S.D. -- The University of South Dakota Beacom School of Business and the University of South Dakota School of Law are co-sponsoring two presentations by Julie Aigner Clark, founder of Baby Einstein, at 4 p.m. on Tuesday, March 12 and at 9 a.m. on Wednesday, March 13. Both lectures, which are free and open to the public, will be at Houtz Auditorium in Beacom Hall.

Aigner Clark is a full-time mom and former teacher, best known for founding The Baby Einstein Company, a start-up business that was born in her basement and became an internationally acclaimed, multimillion-dollar company in less than five years. Credited with creating an entirely new industry, she brought the arts to babies and toddlers in child-friendly ways that exposed an entire generation to classical music, art and poetry. Her Baby Einstein videos and books have been translated into more than 20 languages and have been on the New York Times Best Sellers list since the company’s start up more than 15 years ago.

In addition to founding Baby Einstein, Aigner Clark is also the founder of The Safe Side, a company dedicated to keeping children safe and to giving back to The National Center for Missing and Exploited Children. Most recently, she authored a children’s book, “You Are the Best Medicine,” inspired by her own battle with breast cancer. A photo of Aigner Clark is available for download at

For more information, please contact the Beacom School of Business at (605) 677-5455 or email; or contact the School of Law at (605) 677-5443 or email


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 78 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.

This material is available in an alternate format upon request. Please contact University Relations at 605-677-5759. If you are a person with a disability and need a special accommodation to fully participate in any university activity or event, please contact Disability Services at 605-677-6389 as soon as possible, but no later than 48 hours before the event, so that appropriate arrangements may be made.


Hanna DeLange
USD News