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Beacom School of Business Approves New Curriculum to Meet Market Demands

VERMILLION, S.D. -- Two new specializations under the master of business administration program offered by the University of South Dakota Beacom School of Business will help fill a need in the regional economy.

“We are delighted to introduce new specializations in our MBA program to meet the growing demands of the marketplace in the areas of marketing and supply chain management,” said Venky Venkatachalam, dean of the Beacom School of Business.

The South Dakota Board of Regents recently approved both specializations that were selected based on the interests expressed by MBA students and to address workforce needs in South Dakota and the surrounding region.

The new curriculum, developed with input from the industry, aligns academic coursework with current demands in the field of business. “We are continuing our commitment towards curriculum innovation that is aligned with the marketplace and investing in new faculty resources in order to advance the Beacom School of Business,” said Venkatachalam.

Mandie Weinandt, MBA coordinator, said almost 300 students are enrolled in the MBA program at USD, online and on-campus. “The additional courses in consumer behavior, supply chain management, product development and quality management will help all students seeking a deeper understanding and will provide added value to their program,” she said.

The marketing specialization will include in-depth study of consumer behavior, new product development and branding. The operations and supply chain specialization will focus on supply chain management, lean management and quality control. Both specializations are designed to allow students to cultivate a more focused career path and gain expertise required for these rapidly evolving fields.

These specializations will be offered on campus and online. Additional course details and rotations will be determined and announced in the upcoming weeks.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News