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Big C Electric Receives Family Business Award

VERMILLION, S.D. – Conrad’s Big C Electric of Rapid City has received the 2016 Tom Didier Excellence in Family Business Award from the Prairie Family Business Association, an outreach of the Beacom School of Business at the University of South Dakota.

The Conrad family has owned and operated Big C Electric since 1981. Second-generation family member Ron Conrad leads the company of 21 employees.

The award was celebrated with a reception at the Alex Johnson Hotel following a legacy tour of the Coca-Cola Bottling Company High Country, hosted by third-generation leader of the Messinger family, Tura Synhorst.

The Tom Didier Excellence in Family Business Award was established in 1994 to recognize the importance of family-owned businesses in the economy of the region. The award recognizes multi-generational family businesses with practices and policies that positively impact local business and the community.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.