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Business Fraternity Staffs Tailgate Trailer

Delta Sigma Pi Members of the professional business fraternity Delta Sigma Pi gained real-world experience while running the Charlie's trailer at USD football games.

Students from the professional business fraternity Delta Sigma Pi experienced real-world challenges running a game-day retail trailer outside the DakotaDome during the football season. It’s the first year that logo wear was available from the trailer at home games, through a partnership with the University of South Dakota Department of Marketing.

Students were responsible for set up, sales, and closing of the trailer, as well as inventory throughout the week. This partnership gave students the professional responsibilities of running a business and the opportunity to gain hands-on experience.

“We are so pleased that Beacom School of Business students can assist the university with their retail efforts and gain real-world business experience at the same time,” said Venky Venkatachalam, dean of the Beacom School of Business.

Coyote logo wear also is available at Charlie’s store in downtown Vermillion, Jack & Charlie’s store in the Empire Mall in Sioux Falls and via the Barnes & Noble Bookstore on campus.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.