SIOUX FALLS, S.D. -- The University of South Dakota’s newly redesigned website won a Silver Addy Award from the South Dakota Advertising Federation for elements of advertising, digital creative technology and responsive design.
The university launched the new usd.edu in March 2015, based on the Sitecore content management system.
“Today’s students rely on their smartphones to search the Web, so it was really important for USD to create a website where every page can be easily viewed on mobile device or a tablet -- as well as on a desktop computer,” said Tena Haraldson, director of USD Marketing Communications & University Relations.
Since the launch, mobile usage has risen 22 percent on usd.edu, while visitors accessing the admissions sections of the website on a mobile device has risen 29 percent, said Howard Thomas, digital strategist in the marketing office.
“Universities are known for large, complex websites, but our new site is easy to navigate. You can find anything you need with a quick search,” Haraldson said. “The site will never be ‘finished’ because we add new content every day to tell the USD story.”
Partners sharing in the award include the USD marketing department; USD Information Technology Services; New City, of Blacksburg, Virginia, which designed the site; and American Eagle, of Des Plaines, Illinois, which implemented the site.