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Taco John's Executive to Accept Business Award

Image Billie Jo Warra Billie Jo Waara, chief marketing officer of Taco John's.

VERMILLION, S.D. -- The chief marketing officer of Taco John’s International Inc. will accept the Beacom School of Business Distinguished Service Award for her accomplishments.

Since receiving her MBA from USD in 2003, Billie Jo Waara has led several innovative consumer initiatives. Her focus as Taco John’s CMO is marketing strategy, innovation and menu development for the chain’s 400 restaurants. She previously served as director of the South Dakota Office of Tourism from 2005-2008.

Waara will accept her award on Friday, April 8 from USD’s Beacom School of Business at the 2016 awards for excellence banquet. The ceremony recognizes those with a distinguished record in teaching, research and service to the school and regional economy in both the public and private sectors.


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News