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USD and SDSU Opening Store in Sioux Falls Empire Mall

Jack and Charlie’s is the first collaboration of its kind between the University of South Dakota and South Dakota State University

Image Jack and Charlie

SIOUX FALLS, S.D. -- Sioux Falls-area residents will no longer have to choose sides in the friendly University of South Dakota and South Dakota State University rivalry when shopping for spirit gear. The Empire Mall will open the aptly named Jack and Charlie’s, after South Dakota’s favorite mascots, this summer.

Jack and Charlie’s will be open to shoppers across from the new Red Robin next month. The 3,000-square-foot store will carry apparel, gifts, souvenirs and more from both the University of South Dakota and South Dakota State University.

“USD and SDSU are fierce rivals in NCAA Division I athletics, but so many South Dakota families have ties to both schools,” said Tena Haraldson, director of marketing communications at the University of South Dakota. “It will be fun for them to shop at one location. Together the two schools have tens of thousands of alums right here in Sioux Falls.”

“The opportunity to partner with USD allows us to come up with creative opportunities that could tie into various community or statewide efforts,” said Derek Peterson, director of South Dakota State’s business and auxiliary operations. “This is a great opportunity for both institutions and we look forward to working together.”


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News