VERMILLION, S.D. -- A team of 16 University of South Dakota students placed second behind only the University of Minnesota over the weekend in the American Advertising Federation's National Student Advertising Competition (NSAC) in Saint Cloud, Minnesota.
Placing for the first time since the 1997, USD also beat last year’s winner, Minnesota State University Moorhead, which placed third. A total of nine teams competed from North Dakota, South Dakota, Wisconsin and Minnesota. USD was also awarded Most Consistent Creative Content.
USD students from the College of Arts & Sciences, Beacom School of Business and College of Fine Arts created a comprehensive integrated marketing campaign for the client, Dr. Pepper Snapple Group. The campaign consisted of partnerships, along with earned, traditional and digital media and included the tagline: “Find Your Snapple.” Each member of the team contributed to the campaign in one way or another.
“NSAC was more than a great experience for me. It challenged me in ways that I didn't even know were possible,” said Hailey Jeratowski, junior media strategist. “We all really thrived off of one another and I look forward to joining the NSAC team next year!”
Team members: Kayla Dorhout, Aliya Elshami, Carly Holstrom and Kailee Olson, Sioux Falls, South Dakota; Taylor Fauth, Aberdeen, South Dakota; Arianne Wunder, Howard, South Dakota; Hailey Jeratowski, Jefferson, South Dakota; Shelby Huber, Menno, South Dakota; Joshua Haiar, Mitchell, South Dakota; Elyse Murray, Lafayette, Colorado; Christopher Timmerman, Johnston, Iowa; Jacob Runia, Sibley, Iowa; Nicholas Urban, Struble, Iowa; McKenzie Holton, Owatonna, Minnesota; Jenna Kruntorad, Omaha, Nebraska; and Brandon Noel, Norfolk, Nebraska.
The team was advised by Teddi Joyce, Ph.D. and Brandon Nutting, Ph.D. of USD’s Department of Media & Journalism.