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Charlie’s Downtown Retail Location Begins Sale Dec. 4

Photo of mascot Charlie behind Christmas tree. Charlie’s will be hosting a “12 Days of Christmas” sale starting Dec. 4.

VERMILLION, S.D. – The University of South Dakota retail outlet, Charlie’s, will be hosting a “12 Days of Christmas” sale in downtown Vermillion next to The Bean starting Dec. 4. The sale will offer 20 percent off 12 products with a new item being released each day.

“Whether you’re looking for a gift for mom and dad or the new baby in the family, we’ve got Coyote gear available for the whole family,” said Diane Wirth, Charlie’s store manager.

Charlie’s has been located at 6 West Main Street next to The Bean coffee shop since April 2016. At the end of the spring academic semester, it will move to its location at 2 E. Main Street with the Vermillion Area Chamber of Commerce & Development Company and its new collaborative co-working space and visitor center.

“We are on schedule with construction to open the new home of Charlie’s along with the VCDC offices in late spring of next year – but until then, we’re excited that Charlie’s will have a home until the renovations are complete,” said Nate Welch, executive director of the Vermillion Area Chamber & Development Company. “We can’t thank enough so many of our partners who are making this historic project possible.”

Purchases at Charlie’s help support student scholarships. Items may also be purchased online at


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News