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USD Establishes New Master’s Degree in Business Analytics

Analytics graphic. Labor force data shows that management analyst and market research analyst positions are expected to grow 8-20 percent in South Dakota through 2024.

VERMILLION, S.D. – The South Dakota Board of Regents has approved a Master of Science degree in Business Analytics at the Beacom School of Business at the University of South Dakota.

One of the first new graduate degrees offered by Beacom in more than 30 years, the M.S. in Business Analytics program offers in-depth knowledge and expertise in data management, analysis, visualization and optimization. The program will begin accepting students immediately and classes will begin summer 2018.

“In today’s economy, data-driven decision making isn’t a luxury, it’s a necessity,” said Venky Venkatachalam, Ph.D., dean of the Beacom School of Business. “This new program will support regional and national businesses by providing them a trained workforce ready to tackle the most basic yet challenging aspects of any project - how to make a data-informed decision.”  

Venkatachalam confirms that there is a demand for business analysts in all sectors of the economy—manufacturing, banking, service, hospitality, agriculture, tourism, and retail.  This program will equip graduates with skills necessary to be successful in this fast-growing field.

Students will benefit from a wealth of resources, such as access to SAS software, the recently established POET Center for Business Analytics, as well as connections to a variety of industry leaders.

In support of the business analytics degree, USD officials cited labor force data showing that management analyst and market research analyst positions are expected to grow between eight to 20 percent in South Dakota through 2024.

The Beacom School of Business is hosting an Open House for anyone interested in learning more about the M.S. in Business Analytics program on Friday, April 13 at 3 p.m. in Beacom Hall room 128.  For more information, contact Linda Halliburton


USD's Beacom School of Business was established in 1927 and has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1949. The leading business school in the region, Beacom’s programs are consistently ranked among the top business schools in the nation by Princeton Review, U.S. News & World Report and others for its high-quality learning experience, student success, affordability, and high-caliber of faculty and students. Whether a student chooses face-to-face or online courses, Beacom’s programs emphasize real-world experience through professional organizations, quality internships and capstone projects.


Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News